Have you checked your website’s health lately? Your website might look great on the outside, but have you checked deeper? A healthy website is more than just a good-looking site. Search engines like Google don’t rank websites based on appearance. Instead, they rank sites in search based on how well they are optimized. Watch this webinar to discover how you and your team can optimize your website health beyond the classic SEO tactics. It’s about time for a checkup... During this SEJ Webinar, you will discover: - What is website health, and why you need to care. - What main pillars/elements make for good website health? - Top tips to optimize your pages efficiently. Website health scores can decay over time. As the web changes and your website gets updated, your site’s health scores will also change. Overlooking factors, such as accessibility, security, user experience, and the right tools, can lead to missed opportunities and loss of potential customers. Join us as the awesome Deepcrawl team of Ashley Berman Hale, VP for Professional Services, and Jamie Indigo, Lead Senior Technical SEO, show us how to use tools to increase website health and achieve the rank you’re looking for.

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+Tech SEO across teams
+ Defining website technical health
+ Main pillars to optimize
Agenda
+ Actions you can take today

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Technical SEO
Developers
Traditional SEOs
Marketers
Media Buyers
Decision makers
Business owners

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Tech SEO Supported Goals
● Developers ⇢ Usage
● Traditional SEOs ⇢ Mileage
● Marketers ⇢ Awareness & connections
● Media Buyers ⇢ Brand visibility
● Decision makers ⇢ Hit KPIs, ROI, sustainability

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Website Health

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Tech SEO is a reflection of overall site health.
The issues techs find impact every user, channel,
medium.
We simply have the tools and skills to see them.

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Discoverability Accessibility
Performance Security

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Won't you be my
crawlabilabuddy?

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Googlebot is code.
Code obeys rules.
Rules in a set order.
Pillars of a healthy website

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Webpage go
BRRrrRRRRrrRRR

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List of
scripts
from our
initial
HTML
List of
Images
& Styles
Crawl Queue
Crawler Crawled
DOM
Initial
HTML
Render
Rendered
DOM

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Accessibility

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What is web accessibility?
● Perceive what is happening on a site
● Understand the information there
● Navigate the site
● Interact with the site

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Security

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Our vision is to empower businesses to bring SEOs,
marketers, and engineers closer together,
connecting the dots between often siloed SEOs
and the wider business, and converging business
operations to improve their website performance.
Our SaaS Technical SEO platform is powerful and
flexible and is used every day by thousands of
enterprise businesses as well as all six major global
group advertising agencies – including leading brands
like Adobe, eBay, Microsoft, Twitch, Canva, and Paypal.
Deepcrawl empowers the world’s leading brands to harness their full revenue
potential through the one initiative most businesses overlook – technical SEO.
About

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Thank you