Reddit is without question one of the hardest social media sites to succeed on – but that doesn’t mean it is impossible. SEJ’s Chief Social Media Strategist, Brent Csutoras, shares the most important steps you need to take to be successful on Reddit.

1. Tips That Make
A Difference
on

2. Poll
What is your experience with Reddit?
- I have never really spent much time there
- I have an account, but rarely ever participate
- I participate regularly
- I know Snoo personally, AMA

6. Be
Anonymous

7. Multiple Reddit Accounts

8. Comments > Submissions

9. Karma
Hacks:
Comments

10. Karma
Hacks:
Submissions

11. SubReddit Selection
Community
Support
Topic?

12. SubReddit Selection
Is
Community
Active?

13. SubReddit Selection
Is
Community
Active?
Reddit.com/r/videos/about/traffic/

14. SubReddit Selection
Do The Rules
Support You?

15. SubReddit Selection
Are You
Going To Be
Moderated?

16. SubReddit Selection
Are You
Going To Be
Moderated?
1) Run a trial submission
2) Submit what the Mods submit

17. Is it Moderated?
• Log out on /new
• Page by page outside of /new
• Look for upvoted
• If yes, contact the mods
• Be smart on phrasing
• Learn from feedback

18. Logarithmic Voting Algorithm

19. Logarithmic Voting Algorithm

21. What is Spam?
• Submitting your own content, be careful (10%)
• If you don’t reply and comment
• Submitting off-topic links to a community
• Submitting too much to a community
• If your submissions keep getting downvoted, but you
keep submitting
• reddit.com/r/spam
• List of suspected spammer accounts

23. 9:1 Rule

24. Things to Remember
 Be anonymous / Enjoy more than one account
 Comment first and regularly
 Pick the right Subreddits
 Early votes count most, but don’t Game Reddit
 Understand Spam on Reddit
 10% Rule on Submissions

25. Thank You!
Brent Csutoras
Search Engine Journal
@brentcsutoras

26. Thank You!
Brent Csutoras
Search Engine Journal
@brentcsutoras