#SEJThinkTank: Link Building for 'Boring' Industries with Loren Baker

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Do you feel that your industry is too boring or uninteresting to acquire links successfully? SEJ’s Founder, Loren Baker shares how to do effective link building using relatable examples for less-than exciting industries.

Marketing

@lorenbaker
Link Building for
“BORING” Industries
Loren Baker, Founder of SEJ
#SEJThinkTank

Cut My Teeth in “Boring” Industries
• Personal & Business Checks
• Plastics Fabrication
• Beauty Schools
• Vinyl Siding
• Fish Oil
• Gutters
#sejthinktank @lorenbaker

My Gutter Story / Gutter Revelation
#sejthinktank @lorenbaker

Industries That YOU Need Help With
• Plumbing
• HVAC / Air Conditioning
• Legal
• Carpets / Home Repair
• Finance
• Real Estate
• PS. Most of these are localized businesses
#sejthinktank @lorenbaker

Poll 1
What’s your biggest
linking challenge?
1. Bloggers say NO or ignore me
2. There are no places to get links
for my clients
3. Sites charge big $$$ to links to
me
4. I have ZERO experience in Link
Building and need help.

Plumbing!
• Most Requested
“Boring” Industry
• Everyone needs a
Plumber
• 99% of Houses have
Toilets
• Very Localized
#sejthinktank @lorenbaker

Local Links & Citations
#sejthinktank @lorenbaker

Guest Blogging / Blogging
#sejthinktank @lorenbaker

Funny / Viral / Resourceful Content
#sejthinktank @lorenbaker

Infographics & Outreach
#sejthinktank @lorenbaker

Don’t Forget to Promote Them
Sites where other blogs and resources find content.
• InfographicJournal.com - Blog that publishes the best infographics daily. Gets
own traffic and direct links, posts do go viral.
• DesignTAXI - Design site that highlights best design stories and pieces of content
online. Very infographic friendly and bloggers will embed and share from
DesignTAXI.
#sejthinktank @lorenbaker

Press / Public Relations
#sejthinktank @lorenbaker

@lorenbaker
PR - Use Proprietary Data – Be The Source

Air Conditioning Repair
#sejthinktank @lorenbaker

Air Conditioning Repair
#sejthinktank @lorenbaker
• How Long It Takes Mold & Bacteria to Grow After AirCon Turns
Off (Florida)
• What Happens To Ventilation System If You Don’t Replace Air
Filters
• Energy Savings of New Air Con vs. 1990’s Air Con
• Sleeping in Room Temperature vs Hot Summer Air
• Average Delivery and Repair Response Times (Pizza, AirCon,
Uber…)

Carpet Cleaning / Carpets
#sejthinktank @lorenbaker

Carpet Cleaning / Carpets
• A lot of same sites reviewed with plumbing but much
more design opportunities
• Target Real Estate blogs / agents with content about
carpets, homes, design.
• Carpets & Noise Pollution … Second Floor Condos
• Empire Today & Luna have some of the strongest TV
& Radio marketing, what can we learn from them?
#sejthinktank @lorenbaker

Law Firms / Personal Injury
#sejthinktank @lorenbaker

Real Estate Agents
#sejthinktank @lorenbaker

Need Linking Help?
• Real Estate
• SAAS
• B2B
• Law
• Finance
• Local
• House & Home
• ETC….
#sejthinktank @lorenbaker
Email Me:
loren@searchenginejournal.com
or
loren@fdgtl.co
Or ping me at @lorenbaker

Loren Baker
Founder, Search Engine Journal
@lorenbaker
#sejthinktank @lorenbaker

#SEJThinkTank: Link Building for 'Boring' Industries with Loren Baker

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Looking to create golden sales opportunities, efficiently and easily? The key might lie within phone calls. CallRail has analyzed more than 100 million phone calls and surface consumer communication trends, and they’re ready to share their findings with you. Learn how these proprietary insights can help small-to-medium businesses and agency marketers develop high-converting marketing and sales strategies. You’ll learn: - How to use your conversations to unlock a goldmine of untapped insights. - How you can use AI to mine gold from conversations. - Ways that AI-mined gold from calls can transform your business. With Jason Tatum, CallRail’s VP of Product, we will also cover the past and future state of phone calls, and how you can use AI to gain valuable insights that will transform your business. Humans don’t have the capacity to analyze hundreds of calls, transcripts, or marketing data, but with CallRail's AI-powered technology you can. Register now and find out how to use this technology to develop data-driven marketing strategies that deliver.

100M Phone Call Insights: Your Key To Data-Driven Marketing Strategies

Search Engine Journal

As the world of search prepares for an AI-driven transformation, content strategies are transforming too, and many professionals are wondering how to adjust to the radical shift. The answer may be simple: it’s time to stop creating content in silos. We will unravel the differences between topic clusters and pillar pages, and how to structure them, giving you a clear roadmap for boosting your website's visibility and ranking on search engine results pages (SERPs). You’ll learn: - What topic clusters and pillar pages are and how they work/how to structure them. - The SEO benefits of pillar pages and topic clusters. - How to identify and map topic cluster opportunities based on audience intent and monthly search volume. Watch SEO experts and Conductor’s Customer Success Managers, Alex Carchietta and Zack Kadish, to learn how effective pillar pages and clustered content improve site structure, internal linking, and on-page SEO. We’ll also show you actionable tips for optimizing your internal linking and future-proofing your content’s performance. Learn how to work with (not against) your content's natural intersections for better SEO and UX.

How To Boost 2024 SEO Performance With Pillar Pages & Topic Clusters

Search Engine Journal

The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

Trends In Paid Search: Navigating The Digital Landscape In 2024

Search Engine Journal

With so many elements going into constructing a successful website, it’s crucial to know what to look for when evaluating what users want. So what’s the best way to test your website’s effectiveness? We were wondering something similar, so we conducted a little experiment of our own. We’ll show you the step-by-step process for conducting experiments on your website, so you can get the important data you need to keep your website strong. You’ll learn: - The best time to run an experiment to get the most informative data. - What to do when you don't see the results you expect, and how to avoid other factors influencing your results. - How we run our experiments, and what we plan to do with the results. Watch our very own Angie Nikoleychuk, Content Marketing Manager, and learn the key factors to focus on when running website experiments, so your users stay happy and engaged. You’ll also learn the results of our own case study, where we examined ad performance and user happiness on our website.

How to Perform Website Experiments [+ SEJ Experiment Walk-Through & Results]

Search Engine Journal

Google’s algorithm is always changing, and along with new AI integrations, it’s crucial to know how your clients’ websites could be affected. Are you taking advantage of these changes to keep your clients’ SEO game strong? Find out how as we discuss five AI Changes Agencies And Brands need to know, the strategic advantages of AI (and what we can expect next), and how agencies can better support their multi-location customers. You’ll learn: - What agencies can do to become better partners to their multi-location clients. - How agencies can help ensure their clients show up on page one of SERPs. - How to communicate these updates to clients to streamline and maximize their online reputation. With Morrissey Balsamides and Cynthia Sener of Chatmeter, we’ll dive into the positive effect of AI on multi-location reputation management – where it stands today, and where it may go in the future. Make sure your clients are set up for success in the face of Google’s constant changes and evolving technologies.

5 AI Changes Agencies And Brands Need To Know

Search Engine Journal

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