KPIs, Metrics & Benchmarks That Matter For SEO Success In 2023.pdf
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Over 600 enterprise domains have been categorized and analyzed by Conductor to create the 2023 Organic SEO Industry Benchmarks report, and they are ready to share it with you. Looking to adapt your SEO strategies and maximize results with more informed KPIs? Join Conductor’s SEO and content marketing experts as they guide you through their research on the latest SEO benchmarks and insights by industry for 2023. Discover the best ways to utilize these average KPIs for your organic strategies. You’ll learn: - Organic traffic averages by industry, including finance, healthcare, retail, tech, travel and more. - The top three rich result types by industry, and the leading content providers by sub-industry. - How to use proven enterprise SEO strategies to boost your results. The best way to contextualize your data and adapt strategies is by comparing your website’s performance to the latest SEO benchmarks. Ensure your organic SEO strategy is set up for success for the remainder of 2023 with this powerful new report.
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Ed will be reviewing the continued importance of displaying EAT throughout your website, whilst also discussing how the wider SEO community has looked at the acronym backwards – with Trust being the most important element.
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Wondering if SEO is worth your time and money?
Wouldn't it be great if you knew exactly how your SEO initiatives enhanced your business?
A solid understanding of how your search investments will impact performance and your bottom line will help you uncover the best ways to invest in the future.
Join our upcoming webinar to discover what business benefits can be uncovered from certain SEO activities, giving you the power to see your investment’s true worth.
You’ll learn:
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Learn how to gauge which SEO strategies are worth your time and money, and steer your organization toward the right paths to growth.
SEO In 2024: Top Priorities, Challenges, And Opportunities
The world of search has seen massive change recently. Whether you’re still in the planning stages for this year or underway with your 2024 strategy, you need to know the new SEO trends to stay ahead of seismic search industry shifts.
It’s time to chart a course for SEO success in this changing landscape.
Check out this webinar as we explore exclusive survey data from today’s top SEO professionals and digital marketers to inform your strategy this year. You’ll also learn how to navigate SEO in the era of AI, and how to gain an advantage with these new tools.
You’ll also learn:
- The top SEO priorities and challenges for 2024.
- The role of AI in SEO – how to get ahead of the anticipated disruption of SGE and AI overall, plus SGE-specific SEO priorities.
- Winning SEO resourcing strategies and reporting insights to fuel success.
With Shannon Vize, Conductor’s Sr. Content Marketing Manager, and Ryan Maloney, Conductor’s SEO Success Manager, we’ll take a deep dive into the top trends, priorities, and challenges shaping the future of SEO.
Watch and discover timely insights and unlock new SEO growth potential in 2024.
Think Beyond Search: Top Channels & Emerging Trends to Grow Your Brand
The economic impact of the pandemic is still a major factor in most marketing budgets.
And, today’s competition for marketing dollars, and space, is fiercer than ever.
So what are some innovative, cost-effective ways you can make your brand stand out?
What new channels can you add to your marketing mix to maximize ROI?
Watch this webinar to discover how you can start thinking beyond search and shifting your focus to where your users are.
You’ll learn about:
- Search stagnation and the need to think “beyond.”
- New performance marketing platforms that can help grow your business.
- Emerging media trends across industries.
Check out Sreekant Lanka, SVP of Digital Solutions at iQuanti, and learn new ways to refresh your search strategy and connect with your target audience.
Ready to start investing in high-impact marketing channels and maximize results?
Watch this webinar today and find out what it takes.
Automated SEO proposal
Need for the hour for digital marketing/ad agencies is a software that automates the process of creating SEO proposals for prospects. This is a sample SEO proposal generated from ReportGarden platform.
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Looking to boost rankings of key product pages, while also driving secondary KPIs?
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Looking for new ways to update your content marketing and SEO strategy?
Finding it oddly challenging to uncover which marketing channels to prioritize for maximum performance and ROI this year?
If you’re feeling the pressure to increase output under decreased budgets, we’ve got you covered.
Watch this webinar and discover the SEO trends that help you stay ahead of the competition in 2023.
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Check it out now and get the valuable insights you need to step up your SEO and content marketing strategies!
Was ist angesagt? (20)
3 Steps To Building A Winning Holistic Search Strategy
3 Steps To Building A Winning Holistic Search Strategy
Expert SEO & Google Algorithm Predictions For 2023
Expert SEO & Google Algorithm Predictions For 2023
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SEO In 2024: Top Priorities, Challenges, And Opportunities
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How To Drive Product Page Rankings With A Funnel Of Content And Links
How To Drive Product Page Rankings With A Funnel Of Content And Links
2023 Forecast: SEO & Content Marketing Trends You Need to Know
2023 Forecast: SEO & Content Marketing Trends You Need to Know
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Digital Marketing for Medical Technology Companies: Search Engine Optimization
Whether we are looking for a new pair of running shoes or researching a disease, search engines are the focus of almost all our information-gathering.
Search engines scan the web and use proprietary algorithms to categorize information so they can serve their users the most relevant results. Search engine optimization, or SEO, is the process of affecting those results in an "organic," or natural, way.
Companies often pay experts or agencies to improve their SEO, but search engines themselves do not accept payment to improve your organic listing. Instead, they offer paid search results also called pay-per-click (PPC) advertisements.
Pharmaceutical companies and SEO search results compliance
This paper looks at two search components (from an optimisation perspective and a pharama compliance perspective) that are publicly visible in search engine results: the ‘Title Tag’ and the ‘Description Tag’.
Search results are important because they are the first piece of information a person sees before clicking and entering a web property and should comply with FDA and PMCPA regulations.
How to Build an Effective B2B Content Marketing Strategy
We teamed up with our friends at BrightEdge to help you tackle today's toughest B2B content marketing challenges. Watch the webinar on-demand and start creating content that converts!
Hemp based products market
Hemp Based Products Market: Outline
The use of hemp in various products and applications is rising at a great rate over the years. The medicinal benefits of hemp are tremendous and this aspect may bring substantial growth opportunities for the global hemp based products market during the forecast period of 2020-2030.
► Life and Health Insurance Online - NZ SEO Reach 2014
► Which New Zealand Life and Health Insurance providers are maximising their market share online?
Find out which life and health insurance providers are taking the lead in organic search and how they’re doing it.
FIRST has investigated the organic search engine rankings for NZ consumer searches focused on life and health insurances, utilising FIRST’s Ranking Based Reach (RBR) analysis framework. In addition, a consumer survey was carried out to discover what is most important for Kiwis wishing to apply for an insurance.
► In this report we discovered:
According to Standard & Poor’s the insurance market has room to grow due to population growth and the low rate of New Zealanders having a life insurance.* Therefore insurance providers should not miss out, but optimise their online visibility.
Search results are broadly dispersed among a wide range of competitors, even more in mobile. In this competitive life and health insurance market, retailers are missing out optimising on the most cost effective marketing channel: Search.
Currently Life Direct stands out in the search landscape followed by AA and Pinnacle Life capturing big proportion of the voice thanks to prominent organic presence.
In our survey we revealed that 1 out of 3 Kiwis do not have any coverage due to high costs or would not qualify for insurance as they had health issues or wouldn’t need life insurance as they didn’t have any dependents.
A considered digital strategy that integrates both organic and paid search should be a key customer acquisition and revenue driver for life and health insurance providers.
Popular search phrases are missing from quite a few sites and in most cases very little is being done with organic search.
FIRST uses its bespoke metric called RBR (Ranking Based Reach) to estimate how well each company is ranking in search engines. RBR provides a simple way to compare a website’s search engine rankings with its competitors. RBR is an estimate of the percentage of available search traffic a website will receive for a set of phrases – this gives the sites share of search or reach. It is weighted based on the popularity of each search phrase and the relative click through rate (CTR) of each ranking position.
Florida hospitalassociationpresentation.07.13
Incorporating Pay-Per-Click into your Marketing Campaign. Presented to the Florida Hospital Association by Jan Korb on July 14, 2011.
Etude digital media planning 2010
The document summarizes the key findings of a study conducted by iProspect and comScore on the branding implications of digital media like search engine marketing, search engine optimization, and online display advertising. Some of the main findings include:
- Exposure to combinations of digital media assets like paid search results, organic search results, and display ads significantly improved people's perceptions of brands and their likelihood to interact with brands, even if they didn't click on the ads.
- Paid search results had the greatest individual impact on brand lift and led to a 44% increase in purchase likelihood. The combination of paid and organic search results produced the strongest brand lift overall, including a 73% increase in purchase likelihood.
- Online
Search as a_brand_tool
1. The study evaluated the impact of paid and organic search placements on brand metrics.
2. It found that placements at the top of search results significantly increased brand awareness, recall, affinity, and purchase consideration compared to other placements or the control.
3. The largest effects occurred when the brand appeared in both the top organic and paid search positions, opening up a significant gap over competitors.
How SEO & PPC Work Together To Drive More Traffic To Your Website
Do you know how to combine your efforts in SEO as well as PPC to generate leads, build your online presence, and attract more customers? Learn how to create the perfect balance between these two methods in order to achieve both immediate results and longterm impact.
5 Deadly Affiliate marketing Mistakes that lead to failure
In this concise presentation, learn the 5 key elements you need to succeed in your affiliate marketing journey. Here, I go through some of the most important elements that can make or break your success in the space, going over the key factors that can quite literally make the difference between a $500 dollar a month offer and a $10k a month offer. After reading this, you'll no longer be suprised to see that there isn't a huge difference!
What is affiliate marketing
Affiliate marketing presentation
Top 5 affiliate marketing mistakes
Top affiliate marketing errors
How to succeed at affiliate marketing
Affiliate marketing 2024
AI Affiliate marketing
Researching for entrepreneurs
This document provides information about conducting marketing research for entrepreneurs and small businesses. It discusses:
- The importance of understanding the competitive landscape and having good market intelligence to make better business decisions.
- How competitive intelligence can help businesses improve planning, develop strategies, avoid surprises, and increase sales.
- Common approaches small businesses take to competitive intelligence that are ineffective and don't provide a true return on investment.
- Key aspects of market research small businesses should consider like understanding customers, products/services, competition, and purpose of research.
- Types of marketing research, budget considerations, and resources available to small businesses for conducting research projects.
2016 SEO Buyer Guide
In this guide you will learn:
- 2016 organic search trends
- The foundation of a sustainable SEO strategy
- The strategic framework for sustainable SEO
- Common traits of winning SEO providers
- Must-ask questions to include in an RFI/RFP
Digital media strategy for hospitals
India is the fastest growing online market, with unprecedented growth in news, search, and social networks. Unowned media analysis shows Apollo Hospitals leads in social media quotient but could improve presence on other channels like Pinterest and YouTube views. Social listening found most healthcare conversations occur on Twitter, with topics like quality, costs and doctors. Sentiment was mostly neutral but Manipal had the most negative comments. A strategic social media approach includes establishing thought leadership, creating brand presence, building customer community, and making the brand searchable.
Digital media strategy for hospitals
India is the fastest growing online market, with unprecedented growth in news, search, and social networks. Unowned media analysis found Apollo Hospitals leads in social media quotient but could improve presence on other channels. Social listening found most healthcare conversations occur on Twitter, with topics like quality, costs and doctors. Sentiment was mostly neutral but Manipal had the most negative comments. A strategic social media approach includes establishing thought leadership, creating brand awareness and recall, building customer communities, and making the brand searchable.
Ieee 2013 sales presentation
B2B enterprise marketers approach content marketing differently than their overall B2B peers in three key ways: 1) They use more content marketing tactics on average, citing 16 tactics compared to 12 for overall B2B marketers; 2) They outsource content creation more at 65% versus 43% for overall B2B marketers; and 3) They are more challenged with a lack of integration across marketing functions at 58% versus 25% for overall B2B marketers.
B2B Enterprise Content Marketing: 2013 Benchmarks, Budgets, and Trends—North ...
B2B Enterprise Content Marketing: 2013 Benchmarks, Budgets, and Trends—North ...Content Marketing Institute
B2B enterprise marketers approach content marketing differently than their overall B2B peers in three key ways: 1) They use more content marketing tactics on average, citing 16 tactics compared to 12 for all B2B marketers, 2) They outsource content creation more at 65% versus 43% for all B2B marketers, and 3) They are more challenged with lack of integration across marketing functions at 58% versus 25% for all B2B marketers.Strategic management noor-2.pdf
The document discusses various topics related to strategic management, including environmental scanning, structural analysis, competitive forces, organizational structure, and components of strategies.
It defines environmental scanning as systematically surveying external opportunities and threats that could influence future decisions. It also discusses conducting an internal scan to examine organizational strengths and weaknesses. Porter's Five Forces model is explained as a framework to analyze industry competition and profitability.
The document also discusses different types of organizational structures and how structure should align with strategy. Finally, it lists some key components of strategies as goals, policies, action plans, and feedback mechanisms.
Avenue180 Nalto Digital Marketing Deck
The document discusses various digital marketing strategies including paid search marketing, search engine optimization (SEO), and social media marketing. It provides statistics on online advertising spending from 2008-2014 which increased from $54.2 billion to $96.8 billion. It then discusses key aspects of paid search marketing, SEO, and using social media platforms like Facebook, Twitter, LinkedIn and YouTube to engage customers and build relationships. The document emphasizes that digital marketing requires testing strategies, measuring results, and focusing on goals like awareness, sales and customer loyalty.
Paid and organic
Paid search advertising can provide benefits when used alongside organic search results. A case study from a luxury vehicle brand found a 5.6% increase in website visitors and a 17% increase in overall search traffic when paid ads were displayed alongside organic results. Similarly, a study of a major online retailer found that while organic-only weeks brought slightly more visitors, conversions were 22.98% higher and revenue per visitor was nearly 21.94% higher when paid brand ads were also present. Measuring performance across search engines, the studies found that combining paid and organic approaches captured more new users and led to better results.
IQ4I Research published a report on Drug Discovery Outsourcing (DDO) Global M...
This 203-slide report analyzes the global drug discovery outsourcing market, forecasting it to be worth $25 billion by 2025. It provides an in-depth look at major players in the field such as Advinus and Wuxi Apptec, examining their business models, capabilities, finances, and therapeutic areas of focus. In addition, the report evaluates CRO business trends, key metrics, R&D spending among pharmaceutical companies, and competitive strategies used in the drug discovery outsourcing market.
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Digital Marketing for Medical Technology Companies: Search Engine Optimization
Digital Marketing for Medical Technology Companies: Search Engine Optimization
Pharmaceutical companies and SEO search results compliance
Pharmaceutical companies and SEO search results compliance
How to Build an Effective B2B Content Marketing Strategy
How to Build an Effective B2B Content Marketing Strategy
► Life and Health Insurance Online - NZ SEO Reach 2014
► Life and Health Insurance Online - NZ SEO Reach 2014
How SEO & PPC Work Together To Drive More Traffic To Your Website
How SEO & PPC Work Together To Drive More Traffic To Your Website
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5 Deadly Affiliate marketing Mistakes that lead to failure
B2B Enterprise Content Marketing: 2013 Benchmarks, Budgets, and Trends—North ...
B2B Enterprise Content Marketing: 2013 Benchmarks, Budgets, and Trends—North ...
IQ4I Research published a report on Drug Discovery Outsourcing (DDO) Global M...
IQ4I Research published a report on Drug Discovery Outsourcing (DDO) Global M...
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10 Successful Ways To Improve Your SERP Rankings [With Ahrefs]
Not sure what to focus on to improve your website's rankings? Wondering which tactics can lead to quick SEO wins?
Instead of optimizing 800+ meta descriptions and calling it a day, there are easy ways you can win the heart of your clients and save time doing it.
Check this webinar for an exclusive demonstration from Ahrefs, as they show you 10 quick optimization wins, and how you can achieve them using their tools.
You’ll learn:
- How to monitor content decay and take action.
- How to uncover content opportunities and gaps between you and your competitors.
- How to boost your rankings with internal linking and other link building tactics.
- How you can prioritize technical issues and resolve critical issues quickly.
Andrei Țiț, Product Marketer at Ahrefs will show you how you can prioritize the SEO tasks with the highest impact, and how Ahrefs can help complete them within seconds.
Watch and discover 10 quick and easy SEO wins to boost your site’s rankings.
How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 Days
Struggling to earn links from journalists and the press?
Digital PR for SEO has quickly become an alternative to traditional link building. However, earning links from the press can be a challenge creatively.
That’s where we come in.
Watch this as we explore how to scale the very time-consuming and complicated process of earning links from digital PR, with proven case studies showing how you can earn hundreds of links in 30 days.
You’ll learn:
- The process and tools to earn press links in just 30 days.
- A scalable process to gather data to enhance journalist storylines.
- How to combine data and expert commentary for the press.
Kevin Rowe, Founder and Head of Strategy at PureLinq, will give away the process his firm has used to secure hundreds of meaningful links and mentions on top-tier domains using data-driven digital PR, with proven examples.
Kevin’s firm has systematized a scalable process for data-driven digital PR for SEO, and now he wants to share it with you.
Discover how to earn quality links through a strong digital PR presence.
How We Built A Strong $10 Million Agency: A Proven Framework
Building a successful agency can be a daunting task in today’s ever-evolving space. Do you know the secrets to succeeding with yours?
Check out this informative webinar, as link building expert Jon Ball will reveal the closely guarded secrets that have propelled Page One Power to become a highly successful $10 million agency.
We’ll show you:
- The foundational principles on which to build your business to succeed.
- The importance of delegation, market positioning, and staffing.
- More proven lessons learned from 14 years of experience.
With Jon, we’ll provide you with actionable insights that you can use to take your business to the next level, using foundational principles that have contributed to Page One Power's success.
If you’re looking to establish yourself as a successful entrepreneur or grow your agency in the constantly evolving world of SEO, this webinar is for you.
Learn the secrets of establishing a thriving agency in an increasingly competitive SEO space.
2023 Google Algorithms & SEO's Future: Powerful Predictions For 2024
From Google’s Search Generative Experience (SGE) to ranking factor changes and other impactful events, the world of SEO has seen plenty of change in 2023.
With all of these changes, you need to stay ahead to keep your website performing at a high level next year.
Check this out and explore the major algorithm updates, shifts in what are (and aren’t) ranking factors, and other impactful SEO events from 2023. We'll also reveal our top predictions for the key SEO trends, challenges, and opportunities coming in 2024.
You’ll learn:
- The most important SEO updates from 2023, and what they mean for the future of SEO.
- How to prepare and protect your rankings and SEO strategy to align with new search engine updates like SGE.
- Actionable predictions for featured snippets, voice search, and more in the coming year.
In this info-packed webinar hosted by Pat Reinhart, Conductor’s leading SEO expert, we’ll explore how you can align your 2024 strategy based on the most significant SEO trends, updates, and challenges from 2023.
Register and learn the keys to staying ahead of the curve in 2024.
SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend
In the face of growing challenges with customer acquisition, it’s important to know where to focus your ad spend.
Do you know how to optimize for lower customer acquisition costs and pipeline growth that keeps your sales team busy and your CFO happy?
Watch and learn a unique methodology for growth that has driven massive revenue at a lower cost for hundreds of SaaS brands. We’ll dive into case studies backed by real data from over $150 million in SaaS ad spend per year.
You’ll learn:
- Why leveraging first-party data rather than third-party data is key for success.
- Ways to compare channel level performance using the Customer Lifetime Value to Customer Acquisition Cost (LTV:CAC) formula.
- Strategies for growing pipeline revenue that identify and emotionally connect with your exact persona at your ideal account.
With Garrett Mehrguth, co-founder and Chief Executive Officer of Directive, we’ll explore how to use financial modeling using LTV:CAC formulas across your channels for better budget allocation that your CFO will love.
Register and get expert tips and proven strategies for hitting your growth goals next year.
Emergency SEO: How To Recover When SERP Rankings Suddenly Drop
Drops in Google rankings are common and can be caused by a variety of factors. To recover from a sudden drop:
Scope the impact by identifying which queries and pages were affected to find patterns; review recent website changes like technical issues, content changes, or internal link structure updates; catch up on recent Google algorithm updates; consider changes to the Google search engine results page layout; explore shifts in search intent or user behavior; and keep track of new emerging competitors. The first step is to verify a drop actually occurred using analytics and Google Search Console before determining a recovery plan.
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2024 Trend Updates: What Really Works In SEO & Content Marketing
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From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
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[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
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Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
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Link Building in 2024: What Works, What Doesn't, and What's Next
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Beyond Silos: How Holistic B2B Digital Strategy Drives Pipeline
Beyond Silos: How Holistic B2B Digital Strategy Drives Pipeline
[Expert Panel] New Google Shopping Ads Strategies Uncovered
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Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
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2024's Top PPC Tactics: Triple Your Google Ads Local Leads
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Content Marketing: How To Find The True Value Of Your Marketing Funnel
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Holistic Website Health & Technical Tips for SEO Success
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2024 Google SERP Features: New Strategies To Gain Visibility
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9 Major Google Updates From 2023 & 2024 SEO Predictions
9 Major Google Updates From 2023 & 2024 SEO Predictions
10 Successful Ways To Improve Your SERP Rankings [With Ahrefs]
10 Successful Ways To Improve Your SERP Rankings [With Ahrefs]
How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 Days
How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 Days
How We Built A Strong $10 Million Agency: A Proven Framework
How We Built A Strong $10 Million Agency: A Proven Framework
2023 Google Algorithms & SEO's Future: Powerful Predictions For 2024
2023 Google Algorithms & SEO's Future: Powerful Predictions For 2024
SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend
SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend
Emergency SEO: How To Recover When SERP Rankings Suddenly Drop
Emergency SEO: How To Recover When SERP Rankings Suddenly Drop
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Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
descripcion detallada de la metodologia HCD
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionHow to Make Your Trade Show Booth Stand Out
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Advanced Storytelling Concepts for Marketers
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gamePickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandINTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Basic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
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The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
AI Best Practices for Marketing HUG June 2024
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
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Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
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01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
01 Field+Guide+to+Human-Centered+Design_IDEOorg_English GUIA COMPLETA DETALLA...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
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Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
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Mastering The Best Restaurant Advertising Campaigns Detailed Guide
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SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
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INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
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Basic Management Concepts., “Management is the art of getting things done thr...
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Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
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Mastering SEO for Google in the AI Era - Dennis Yu
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No Cookies, No Problem - Steve Krull, Be Found Online
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Boost Your Instagram Views Instantly Proven Free Strategies.pptx
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Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
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KPIs, Metrics & Benchmarks That Matter For SEO Success In 2023.pdf
- 3. Speakers Ryan Maloney Team Lead, Customer Success Conductor Shannon Vize Sr. Content Marketing Manager Conductor
- 4. Why use SEO benchmarks to set objectives?
- 6. On average, organic search produces 36% of overall website traffic for these 6 key industries On average, 1 in 3 website visitors to a domain come from organic search for these six industries. Average organic website traffic by industry 6
- 8. Average organic traffic benchmarks for healthcare subindustries Organic traffic benchmark for healthcare: 39% Many companies in the healthcare industry see a significant portion of organic traffic coming from informational searches. Healthcare Organic Traffic Industry Benchmarks Average organic traffic value for healthcare: $3.2M 8
- 9. Branded vs. non-branded organic benchmarks for healthcare There is a drastic uptick in non- branded organic traffic for the medical subindustry. Why? Searches are primarily informational for this subindustry. Forward-thinking brands capitalize on this through glossary-style content with dedicated landing pages. Finance Organic SEO Industry Benchmarks Healthcare Organic Traffic Industry Benchmarks Average branded organic traffic benchmark: 43% Average non-branded organic traffic benchmark: 57% 9
- 10. Average organic traffic value for retail: $21.8M Average organic traffic benchmarks for retail sub-industries Retail Organic traffic benchmark for retail: 32% Retailers can reduce paid spend and increase organic traffic by investing in innovative content strategies. Organic Traffic Industry Benchmarks 10
- 11. Retail Organic Traffic Industry Benchmarks Branded vs. non-branded organic benchmarks for retail Average branded organic traffic benchmark: 70% Average non-branded organic traffic benchmark: 30% 11
- 12. SEO & SERP Insights U.S.-Specific Analysis 12
- 13. Top 3 rich search result types by industry 13
- 14. Top content providers by subindustry for finance SEO Tip: Stop viewing your direct competitors as your only competition. Identify the top indirect competitors for your domain and analyze their sites for content strategy opportunities. Based on the percentage of weighted market share on page 1 for People Also Ask and Featured Snippet result types. Finance SEO & SERP Insights Banking Insurance Investments Mortgages Real Estate N°1 N°2 N°3 N°4 N°5 14
- 15. Top content providers by subindustry for healthcare Two clear content leaders in healthcare (Mayo Clinic + Cleveland Clinic) provide robust and comprehensive “Health Libraries” AKA the FAQ/glossary content strategy we recommend as it drives the most reliable, long-term content ROI for this industry in particular. Based on the percentage of weighted market share on page 1 for People Also Ask and Featured Snippet result types. Finance Healthcare Biotech & Pharma Healthcare Providers Medical N°1 N°2 N°3 N°4 N°5 15 SEO & SERP Insights
- 16. Top content providers by subindustry for pro services One of the most surprising inclusions in this top content providers list is HubSpot. By developing a value-based, comprehensive content strategy around critical consulting search terms (e.g., “what is a consulting firm”), HubSpot does an excellent job at satisfying user intent, which helps secure these rich result types more often. Based on the percentage of weighted market share on page 1 for People Also Ask and Featured Snippet result types. Professional Services 16 Consulting Recruiting Corporate Law N°1 N°2 N°3 N°4 N°5 SEO & SERP Insights
- 17. 17 Questions?