Big Rock Content: Using case studies from LinkedIn and Marketo, Jason will demonstrate how to create and market substantive, thought-leader content centerpieces that attract visitors and enhance customer acquisition strategies. From the sold-out Searchmetrics and Search Engine Journal June 13 conference at the Hotel Vitale in San Francisco: "SEO, Content Marketing & Analytics: Three Pillars of Online Marketing Success in 2014"

1. Big Rock Content
Jason Miller, Sr. Content Marketing Manager
@JasonMillerCA
@LinkedInMktg
presents

2. 1 of every 3
professionals
on the planet
is on LinkedIn.

3. Content pages
receive 7X the
page views vs.
job pages.
7X
JOB
S
CONTENT

4. The Definitive
Publishing Platform
Professional

5. Let’s Talk About Content…

7. Discover
Explore
Select
Advocate
60%

9. It’s up to marketers to deliver
a better content experience

10. The key ingredient to a
better content experience
is relevance

11. Not more content,
more relevant content

12. 12
Speak to the dog, in the language
of the dog, about what’s in the
heart of the dog.
– Roy Williams

13. Useful x Enjoyable
x Inspired =
Innovative Content
Ann Handley’s Formula

15. Repurpose Content

17. The Blog is the Social Media Rug
that Ties the Room Together.

18. A Steady Diet of Quality Content for Your Blog
The Blogging Food Groups
Monday Tuesday Wednesday Thursday Friday Saturday
Raisin Bran
Spinach
Roast
Raisin Bran
Spinach
Raisin Bran
Chocolate
Cake

27. The only art I’ll ever study is stuff
that I can steal from.
- David Bowie

28. Who’s Doing it Right?
(The Big Rock)

29. Who’s Doing it Right?
(Twitter w/ Custom Image)

30. Who’s Doing it Right?
(Going Visual)

31. Who’s Doing it Right?

32. Who’s Doing it Right?
(The Webinar)

33. When You Need That Extra Push…

34. Inbound + Outbound =
Heavy Metal Thunder
(Sponsored Updates)

35. Mobile is Accelerating
Content Consumption

36. Smartphone Consumption
is Always On
9pm6pm3pm12pm9am6am

37. For Those About to
Create Visual Content…

40. Research shows that a picture is really
only worth 81.4 words, on average.

41. The visual is the new headline!

42. Visual Kicks Text’s A**
328,000
Views!

43. 5 Reasons for Going Visual
• We are all visual thinkers
• Visual language aids in decision making
• Visual is more persuasive
• Visual makes a better, longer overall impression
than simple text
• Visual connects emotionally

44. The Infographic is not Dead;
Claiming that Something is Dead
is so Passé

45. PUBLISHER TOTAL UNIQUE VISTORS
178,809,843
TOTAL POTENTIAL VIEWERSHIP
3,024,141,647
33 LINKBACKS FROM TOP TIER PUBS
8109 SHARES

47. How Do You Know if Your Content is Relevant?
Increased
referral traffic
Social
Engagement
Higher
quality leads

48. It's not who does it first,
it's who does it best..
- David Bowie

50. Big Rock Content Repurposed
into “Turkey Slices”
The Sophisticated Marketers Guide to LinkedIn
Podcast: SlideShare

51. eBooks:
Blogs:

52. Infographics:

53. The Webinar:
Physical Book:

54. Take it Global:

55. Interested in Content Marketing
on LinkedIn?
Download the Sophisticated Marketer’s Guide
to LinkedIn: http://lnkd.in/sgm

56. Give Your B2B Campaign to
a B2C Agency
(Big Rocks can be Fun)

60. People want a thrill,
people want a spectacle
and people love
to be entertained.

61. I Love You All.
Goodnight!
Now Go Create Some Bloody
Good Content!

62. Thank You!
Jason Miller, Sr. Content Marketing Manager
@JasonMillerCA
@LinkedInMktg