Keesa Schreane of Thomson Reuters will provide insight into how brands can leverage knowledge of what drives your market, community and influencer engagement, and the power of momentum to improve your SEO.

1. SPONSORED
BY

5. #SEJSummit
@KeesaCamille
The Psychology of
Service Marketing
This session offers a recipe for service marketing,
discussing how we can leverage content and SEO to
serve customers and enjoy long-term relationships with
them.
SPONSORED
BY

6. Psychology of Service
Marketing:
3 Ingredients
• Association
• Authenticity
• Awareness
#SEJSummit
@KeesaCamille
SPONSORED
BY

7. @KeesaCamille
• Content and Digital Marketing
• FinTech, Technology Marketing,
Financial Services Marketing
• Thomson Reuters, Girls Scouts,
Bank of America, Citigroup
#SEJSummit
@KeesaCamille
SPONSORED
BY

8. We desire to associate with
1) A reflection of how we
want to be perceived
2) An experience
3) A Community
#SEJSummit
@KeesaCamille
SPONSORED
BY

9. We desire association
#SEJSummit
@KeesaCamille
SPONSORED
BY

10. We desire that others are aware of our
needs
• Do understand me and my needs today?
• Can you predict what I’ll need in the future?
#SEJSummit
@KeesaCamille
SPONSORED
BY

11. We desire authenticity
• Do you want a relationship with me or just a sale?
• Do you spend time with me?
• Do you appreciate me?
• Are you ready to serve me?
#SEJSummit
@KeesaCamille
SPONSORED
BY

12. Bringing it all together
• Understand who I am and who I aspire to be, clarify how your
brand reflects that
• Demonstrate your awareness of my environment, future
challenges and victories and how your brand adds value
• Authentically appreciate me and our relationship
• Prepare to serve, not just sell
#SEJSummit
@KeesaCamille
SPONSORED
BY

13. @KeesaCamille
#SEJSummit
@KeesaCamille
SPONSORED
BY