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How to Execute Scalable Enterprise Link Building Campaigns with North Star Inbound

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Search Engine Journal
Search Engine Journal

Even Fortune 500 companies find it a challenge to implement large-scale link building strategies. Nicole DeLeon, Founder and Lead Strategist of North Star Inbound joins us for a SEJ Think Tank webinar to share steps and insights needed to successfully strategize and implement an enterprise-level link building campaign.

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How to Execute Scalable Enterprise Link Building Campaigns Nicole DeLeon #SEJThinkTank @northstarlinks
#SEJThinkTank @northstarlinks • Owner + Lead Strategist • Link building aficionado, content creation and ideation • Recovering attorney Nicole DeLeon
#SEJThinkTank @northstarlinks What will we be covering? • Understanding and creating link building targets **If you have an Ahrefs account, be sure to open it up for an interactive exercise.** • Staffing a link building team • Mapping out content creation • Reporting
#SEJThinkTank @northstarlinks Poll 1 What best describes your current organization?
#SEJThinkTank @northstarlinks Identify the problem.
#SEJThinkTank @northstarlinks Measure the problem.
#SEJThinkTank @northstarlinks Set link building goals.
#SEJThinkTank @northstarlinks There are 7 roles essential to link building. Decision Maker ProspectorCustomer Success Manager Qualifier Outreach Content Strategist Content Creator - Writer - Designer Manager
#SEJThinkTank @northstarlinks How do we staff for 50 links/month?
#SEJThinkTank @northstarlinks Poll 2 Are you interested in learning more about link building services from North Star Inbound?
#SEJThinkTank @northstarlinks Content mapping: divide & conquer. • Don’t put all your eggs in one (content) basket. • Expect 40 links per piece.
#SEJThinkTank @northstarlinks Design for repeatability and scalability.
#SEJThinkTank @northstarlinks Prospect for likely linkers.
#SEJThinkTank @northstarlinks Send compelling outreach. Use a tool like Buzzstream that helps you A/B test subject lines and copy in the body
#SEJThinkTank @northstarlinks Monitor performance and report weekly. • Report weekly, whether internally or to eternal clients. • Don’t rely on DA alone to gauge success. • Success looks different for different clients/verticals.
#SEJThinkTank @northstarlinks Thank you! Nicole DeLeon, Owner + Lead Strategist hello@northstarinbound.com @northstarlinks

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