Expert SEO & Google Algorithm Predictions For 2023
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2022 has been a whirlwind of a year for the SEO industry, and there’s no sign of slowing down. This year alone, Google dropped eight confirmed and several unconfirmed updates – leaving many businesses scrambling to keep up. With so much volatility, how can you adapt your SEO strategy to keep it fresh and relevant? How will this year’s algorithm changes affect your 2023 SEO strategy? How can you prepare for Google’s next move and get ahead of the curve? In our next webinar, Pat Reinhart, VP of Customer Success at Conductor, discusses how to handle frequent algorithm changes and market shifts. We’ll recap the biggest SEO insights of this year, share some expert predictions based on 2022’s algorithm updates, and uncover what next year may hold. Key Takeaways: What a crazy 2022 for Google means for 2023. How the growth of social media search will impact strategy in 2023. What the popularity of visual search will mean going forward. If you struggled keeping up with this year’s constant changes, the SEO predictions you’ll discover in this webinar could be a game-changer for your business. Are you ready to optimize your SEO strategy to stay competitive in 2023?
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Expert SEO & Google Algorithm Predictions For 2023
- 2. Hi, I’m Pat
- 4. My Predictions for 2022 Page experience factors will continue to become a larger ranking factor. Google will continue to show more transactional terms for more historically informational terms We will continue see new types of result types and filters invading the SERPs. Google’s volatility will continue, if not get worse.
- 5. Prediction #1 Google’s Volatility Will Continue To Intensify
- 6. Damn! That’s A lot Of Movement! Dec 2020 Dec 2021 July 2022 Dec 2022
- 7. Google’s August Helpful Content Update Was A Snore
- 8. We’re Seeing Bucket Events Like This Again
- 9. We Have Some Sites Taking Off! This aggregator site in the financial sector saw a bump around the Oct 28th unconfirmed update which sent their sessions soaring 14%
- 10. We Have Sites Being Wiped Off The Map Here is a scraper site that was hit really hard by the spam update, woof
- 11. Which Update Impacted Me? Becoming Hard To Say Sept Core Algo Starts P/R Algo Starts Both Complete ~14 Days ~5 Days
- 12. Which Update Impacted Me? Becoming Hard To Say Spam Update Starts Spam Update Complete ~42 Hours
- 13. Three Things To Pay Attention To Updates Are Rolling Out On Top Of One Another & In Tighter Succession It’s going to become harder to pinpoint what updates are impacting your site as Google is rolling updates out on top of one another. They are also rolling out one right after the other more often. Updates Are Starting To Roll Out Faster Updates are now rolling out in a few days vs. the normal ~10-14 days it has historically taken. This means more updates, finishing quicker, and most likely more dial turning afterwards. Google Doesn’t Care About Your Feelings Anymore Historically Google has had a silent agreement with the SEO community that they wouldn’t do too much at once, certain times of year, etc. Sorry y’all, the Googs doesn’t care anymore. Good luck out there!
- 14. Prediction #2 Visual Search Will Become More Prominent. THANKS, TIKTOK.
- 18. Three Things To Pay Attention To Do You Take Care Of Your Images? Many brands do not put the same amount of love and care into their images that they do other parts of their site. There are some pretty strong signals that visual search will be a big part of the landscape and you should plan to be there. If You Don’t Have Video Content, Make Some Visual search isn’t only about images, it’s about video too. Many brands are missing a big opportunity w/ video and the direction Google and the industry is heading signals it’s time to invest. Google Isn’t The Only Search Engine While it is certainly the elephant in the room, there are other ways that folks search and get information. Branch out, invest and test on other platforms and see what you find.
- 19. Prediction #3 More Companies Will Take Technical SEO Seriously
- 20. Give users a good experience (i.e. make sure your site works)
- 21. LET ME TELL YOU ABOUT THE PROBLEM
- 23. 2-3 Days AUDIT 1-2 Weeks 1-2 Weeks How Most Companies Run Technical Site Audits This is a problem This is a problem
- 24. Always On How Companies That Are “Always On” Run Technical Site Audits Technology Is Always Running Preset Alerts Based On What You Want To Look Out For Real-Time Alerting Alerts Go Directly To The Web Team & Are Fixed Monthly Meeting w/ SEO Team
- 25. @milestonemktg | #engage2022 There Are Great Tools Out There To Do This
- 26. There Are Great Tools Out There To Do This Automated Technical Change Detection
- 27. There Are Great Tools Out There To Do This Automated Collection & Alerting
- 28. Three Things To Pay Attention To Your Site Health Obtain some form of site auditing technology that gives you an idea of where you are at from a health perspective. Knowing is half the battle. G.I. Joe. Your Approach If you are still hitting the button and only looking at this data on a monthly, quarterly, or annually its time to move your approach into the future and start thinking in real- time. What Algorithms Are Targeting Specifically This is no longer a mystery as Google is pretty forthcoming with what the updates are targeting. Educate yourself and your team. It’s not just about content, it’s about how your site functions.
- 29. Prediction #4 Companies, Probably Yours, Will Waste Money On The Metaverse
- 31. Three Things To Pay Attention To It’s Not Ready The Metaverse is the new shiny object, and everyone is eager to dive in but let’s face it, it’s not ready for prime time. These avatars don’t even have legs yet! There Is No One Using It While there are many companies out there toting their metaverse experiences, the simple fact of the matter is that there are very few people there to experience them. It’s Probably Gonna Get Super Weird, Super Fast Like most things on the internet and what people tell me about the Sims, it’s only a matter of time before the nature of the metaverse devolves into something weird. Make sure you want your brand there.
- 32. Prediction #5 Everyone Is Going To Forget About Universal Analytics Going Away
- 33. st
- 35. Free To All & Held Monthly Next Episode December 15th at 2pm EST Register here: https://bit.ly/3XZMped
Hinweis der Redaktion
- Let’s say you want to optimize a page on your site. The process probably kicks off with an urgent email about an issue on a page from your SEO agency. After maybe a week or more, your content team finally gets around to that email and spends a few days putting together an optimization brief. That brief then gets sent over to your agency, where they draft recommendations for copy and technical changes to the page - taking a whole 5 business days. Your agency then sends their recommendations to your [insert team name] team who ignore your agency request for a whole week and then take another week to review it. Finally after weeks, it’s sent to your web team. Weeks have gone by as this optimization bounced between your agency and internal teams without a resource to shepherd it across the finish line.
- Let’s say you want to optimize a page on your site. The process probably kicks off with an urgent email about an issue on a page from your SEO agency. After maybe a week or more, your content team finally gets around to that email and spends a few days putting together an optimization brief. That brief then gets sent over to your agency, where they draft recommendations for copy and technical changes to the page - taking a whole 5 business days. Your agency then sends their recommendations to your [insert team name] team who ignore your agency request for a whole week and then take another week to review it. Finally after weeks, it’s sent to your web team. Weeks have gone by as this optimization bounced between your agency and internal teams without a resource to shepherd it across the finish line.
- Let’s say you want to optimize a page on your site. The process probably kicks off with an urgent email about an issue on a page from your SEO agency. After maybe a week or more, your content team finally gets around to that email and spends a few days putting together an optimization brief. That brief then gets sent over to your agency, where they draft recommendations for copy and technical changes to the page - taking a whole 5 business days. Your agency then sends their recommendations to your [insert team name] team who ignore your agency request for a whole week and then take another week to review it. Finally after weeks, it’s sent to your web team. Weeks have gone by as this optimization bounced between your agency and internal teams without a resource to shepherd it across the finish line.
- Let’s say you want to optimize a page on your site. The process probably kicks off with an urgent email about an issue on a page from your SEO agency. After maybe a week or more, your content team finally gets around to that email and spends a few days putting together an optimization brief. That brief then gets sent over to your agency, where they draft recommendations for copy and technical changes to the page - taking a whole 5 business days. Your agency then sends their recommendations to your [insert team name] team who ignore your agency request for a whole week and then take another week to review it. Finally after weeks, it’s sent to your web team. Weeks have gone by as this optimization bounced between your agency and internal teams without a resource to shepherd it across the finish line.
- Let’s say you want to optimize a page on your site. The process probably kicks off with an urgent email about an issue on a page from your SEO agency. After maybe a week or more, your content team finally gets around to that email and spends a few days putting together an optimization brief. That brief then gets sent over to your agency, where they draft recommendations for copy and technical changes to the page - taking a whole 5 business days. Your agency then sends their recommendations to your [insert team name] team who ignore your agency request for a whole week and then take another week to review it. Finally after weeks, it’s sent to your web team. Weeks have gone by as this optimization bounced between your agency and internal teams without a resource to shepherd it across the finish line.
- your customer...their heart and mind is what you need to solve for, and that’s exactly what google will reward. Google has become the ultimate intersection between your company and the value the world seeks And not showing up in google doesn’t just mean you don’t rank, it means your presense is baron of value for what that customers wants…