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Boost Your Revenue w/Cross Channel Advertising

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Search Engine Journal
Search Engine Journal

Rocco of Zebra Advertisement shares strategies to double your revenue using cross-channel advertising practices. He shares: Tactics to scale up advertising efforts and maximize conversion rates How to increase brand awareness in sales-focused campaigns How to use online data to stimulate offline sales

Marketing
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@Rocco_Zebra_Adv#SEJThinktank 3 Takeaways 1. Branding = Sales 2. Different channels convert differently & need different strategies 3. Diversify your risk by using multiple advertising methods
@Rocco_Zebra_Adv#SEJThinktank About Rocco Baldassarre Founder & CEO, Zebra Advertisement @Rocco_Zebra_Adv linkedin.com/in/roccobaldassarre info@zebraadvertisement.com AWARDS CLIENTS
Poll 1 How many platforms do you use to advertise your business? 1. Just Google 2. Facebook and Google 3. Facebook, Google and Amazon 4. Others
@Rocco_Zebra_Adv#SEJThinktank Customer Cross-Channel Journey
@Rocco_Zebra_Adv#SEJThinktank Why Cross-Channel Matters 8-10 Times Exposure to Ads Before Converting Multiple Channels Boost Brand Recognition Easy Setup with Pixels + OFFLINE
@Rocco_Zebra_Adv#SEJThinktank Paid Search Step 1 Pull Push Remarketing
@Rocco_Zebra_Adv#SEJThinktank Remarketing Step 2 Website SALE NO SALE
@Rocco_Zebra_Adv#SEJThinktank Facebook Ads Step 3 Lookalike Behavior Interests Demographics Location
@Rocco_Zebra_Adv#SEJThinktank Instagram Ads Step 4 • Behavior • Demographic • Interest • Lookalike
@Rocco_Zebra_Adv#SEJThinktank Instagram Ads Step 4
@Rocco_Zebra_Adv#SEJThinktank Youtube Ads Step 5 DISPLAY OVERLAY SKIPPABLE 7 Million Hours Of Ads Watched since Jan 1 2015 More WATCH TIME in the first six weeks of 2015 than in all of 2014
@Rocco_Zebra_Adv#SEJThinktank Youtube Ads Step 6
Poll 2 What has been your biggest challenge? 1. Implementing campaign types and ad formats you hear about 2. Running Facebook ads profitably 3. Significantly scaling up campaign results 4. I don’t have enough guidance to make effective decisions
@Rocco_Zebra_Adv#SEJThinktank Offline Step 7 • Branding • Reinforcement • Zip Code Targeting • SMS Marketing • Tracking can be tricky
@Rocco_Zebra_Adv#SEJThinktank
@Rocco_Zebra_Adv#SEJThinktank 3 Takeaways 1. Branding = Sales 2. Different channels convert differently & need different strategies 3. Diversify your risk by using multiple advertising methods
@Rocco_Zebra_Adv#SEJThinktank @Rocco_Zebra_Adv linkedin.com/in/roccobaldassarre thebaldassarres
Boost Your Revenue w/Cross Channel Advertising

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