Want to better engage audiences and make an impact? Then consider adding visuals to your content. Assets like infographics are the visual content you need to add to your content marketing mix – but how can you make yours stand out among the rest? In this presentation, learn the best practices for creating infographics that will educate and engage your audience. Discover: – How to plan for and gather the data and content you need for an infographic. – 5 best practices for structuring and organizing your content into an infographic. – How to create an interactive infographic. – Success stories and results from customers.

1. Best Practices for
Creating Infographics
#SEJThinktank
@stephmansueto
Presented by ScribbleLive

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@stephmansueto
Hosted By:
Stephanie Mansueto
Senior Director of Content Strategy
at ScribbleLive

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@stephmansueto
What we will cover:
● What are infographics and
who reads them?
● How to gather data for your
infographic
● How to design your next
infographic?
● What are some ways you can
add interactivity to your
infographics?

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@stephmansueto
What is an
Infographic?

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An infographic is a
collection of imagery, charts,
and minimal text that gives
an easy-to-understand
overview of a topic.

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● Data Visualizations
● Information Design
● Editorial Infographics
● Lots more
Types of Infographics

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What is it about
infographics that
makes them so
appealing?

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65% of people are
visual learners.
- Pearson

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Infographics can
increase web traffic
by 12%.
- Demand Gen Report

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Infographics have had the
biggest increase in usage
among B2B marketers in
the last four years—now
at 65%.
- Content Marketing Institute

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How to gather
data for your
infographic

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Determine what kind of
data you will be using in
your infographic

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Look to your
customers’ data
for inspiration

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Cite industry
experts and
thought leaders

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Confirm your sources

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How to Confirm Your
Research is Accurate
● Does the author have credentials?
● What service or product does the website
offer? What is the purpose of the org?
● Where has the author been cited online
outside of their site?
● Is the website affiliated with a familiar
organization?

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Use your research
to create a story

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Tools I use to compile, organize, and
collaborate on my research
Evernote Google
Docs
GoodNotes Scrivener

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How to design
your next
infographic

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Tip #1
Start with a
defined audience.

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Who are they
and how will
your infographic
make them more
informed?

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@stephmansueto
Tip #2
Determine your
infographic style.

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Tip #3
Create a wireframe of
your vision.

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Tools for Creating Wireframes
Sketch Balsamiq Adobe XD Pen & Paper

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Tip #4
Don’t forget to
determine your
main success
metric.

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Tip #5
Create an engaging
headline &
compelling pitch.

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Tip #6
Make it easy to
share & find your
infographic.

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Time for a Poll

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What are some
ways you can
add interactivity
to your
infographics?

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Segmentation
Paths to Create a
Personalized Story

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Test your knowledge
quiz questions to
increase engagement

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Carousels, tabbed
content, or accordions
can be used to break
up heavy content

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Platforms for Creating Infographics

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Let’s Wrap it Up!

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Aim to be informative: Regardless of
style type, infographics need to educate
their readers on a topic or practice.
Show, Don’t Tell: Infographics are visual
content pieces that include graphics that
aim to draw users eyes to key points. Keep
text to a minimum.
Logical Hierarchy: Structure is
important. Be strategic in what the user
sees first and how you close the story.
Don’t be Afraid to Pivot: Be honest with
yourself. If you aren’t inspired, it’s ok to
change course.

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Thank You!
Stay tuned for the interactive
infographic that we created
based on this presentation.
To see the examples in this webinar, visit
the following:
scribblelive.com/resources.