1. Selling Strategies Dave Galgon Downtown Ecommerce Partners dave@downtownecommerce.com

3. Your Wants and Needs

4. Presentation Walk-through

7. Easy set-up and management

8. Will continue to play a more prominent role in search

10. Customer Retention

11. Marketing to your high-potentials

12. Easy data-mining (RFM)Vendors Consider: $: IContact.com $: MailChimp.com $: ConstantContact $$: Cheetahmail $$: Silverpop $$: Responsys Different Cost Models: CPM / Monthly / etc. Chicken and the Egg Problem

14. One to Many Relationship

15. Natural Marketing Extension

16. Managed Commissions

17. Margin Management

18. Relationship-based

20. Customer Acquisition and Retention Tool

21. Managed through rev-share and attribution

24. Head-to-Head competition will drive up your effective costs

27. Q & A