A Brief Introduction to Social Media. Presentation created for the the Association of Approved Tourist Guides of Ireland (AATGI).

2. Seán Donnelly
Project Manager, Techspectations
www.techspectations.org
www.twitter.com/techspectations
www.twitter.com/seanog1982

3. techspectations
helping small businesses participate
in the information society

4. GETTING READY Get Ahead

5. Free Training
• Get Started – 20th March
• Get Digital – 1st November
– Search Engine Optimisation
– Integrations of SEO and Social Media
• Weekly Workshops
– Introduction to HTML5, 14th March, Josh Holmes,
Microsoft
– Introduction to eCommerce, 28th March, PayPal
– Digital Advertising, 18th April, Christian Jago-Byrn,
Microsoft

7. Weekly Digital Marketing Webinars
Social Media Tools
Google AdWords
Blogging
etc

8. Ifweknewwhatweweredoing,
itwouldn’tbecalledresearch.

10. 1. You don’t own your brand!

11. Brand Ireland

20. You don’t own your brand!

23. 1. You don’t own your brand!
www.openbook.org

24. 1. You don’t own your brand!
www.openbook.org
Lives in Perth

25. 1. You don’t own your brand!
www.openbook.org
Lives in Toronto

26. 1. You don’t own your brand!
www.twitter.com

27. “If Marketing has one goal, it ‘s to reach consumers at the
moments that most influence their decisions.”
Court, Elzinga, Mulder & Vetvik,
2009

29. EMPOWERED CONSUMERS
The consumer decision journey, June 2009, David Court, Dave Elzinga, Susan
Mulder, and Ole Jørgen Vetvik. McKinsey Quarterly

30. The consumer decision journey,
June 2009, David Court, Dave
Elzinga, Susan Mulder, and Ole
Jørgen Vetvik. McKinsey
Quarterly

31. EMPOWERED CONSUMERS
The consumer decision journey,
June 2009, David Court, Dave
Elzinga, Susan Mulder, and Ole
Jørgen Vetvik. McKinsey
Quarterly

34. AATGI Website
• Complete tour guide profiles
• Add testimonials
• Include pictures (recent ones!)
• Include areas of expertise
• Include tour details
• Calls to action

35. “If Marketing has one goal, it‘s to reach consumers
at the moments that most influence their decisions.”
Court, Elzinga, Mulder & Vetvik,
2009

36. 2. Marketing is now more about
engagement

37. 2. Marketing is now more about
engagement

38. EMPOWERED CONSUMERS

46. Engage at the right moments

48. 1. Complete your tourguides.ie
profile

49. 2. Create your digital identity. Be honest

50. 3. Register on the main platforms
•Facebook
•Twitter
•LinkedIn
•Wordpress

51. Check Social Network Username Availability on
www.namechk.com

52. Check url availability
www.networksolutions.com

53. 4. Protect your brand / reputation

54. 5. Facebook
• Profile
• Pages
• Groups

55. 5. Facebook Profile

57. 5. Facebook Page

58. 5. Facebook Groups

59. 5. LinkedIn – For your professional profile

60. 5. LinkedIn – Professional networking groups

61. 5. LinkedIn – Professional Recommendations

62. 6. Blogging

64. • Contents listed in reverse chronological order
• Frequently updated
• Interactive - readers can leave comments
• Include text, video, audio, presentations & links
What is a blog?

65. Wordpress Blogging Platform
• Wordpress.com (Free hosting)
• Non technical users can create individually customised blogs in
minutes
• Wordpress.org (Free to download & Install, no hosting)
• Integrates into other social networking sites
• SEO friendly
• Plug-ins create added functionality
• OpenSource software is free of cost
• Creates professional looking websites

66. What is Twitter?
• Text only free service, 140 characters
• Combines features of chat room, instant messaging and
blogging
• 175 million registered Twitter users
• 90 million tweets per day
• Tweets are public
• Imagine sending a text message to 100,000 people, or 1,000,
or 100
• Famous People using Twitter: @lancearmstrong,
@ladygaga,@beargrylls, @stephenfry,

70. Social Network URL Username Password
Record your usernames and passwords in one place

72. twitter – 140 characters including
spaces

73. facebook – 420 characters
including spaces

74. Most popular tools used by marketers (HubSpot
2011)

75. Benefits of social media marketing

76. Something to think about...

78. That’s like a mobile strategy...

79. Or an email marketing strategy...

80. Focus on the business objective
and not just the tool
Your
business
Website
Email
Marketing
Social
Media
Mobile
SEM
SEO

81. Focus on the business objective
and not just the tool
Your
business
Website
Email
Marketing
Social
Media
Mobile
SEM
SEO

82. Seán Donnelly
Project Coordinator, Techspectations
www.techspectations.org
www.twitter.com/techspectations
www.twitter.com/seanog1982

83. Find out more or join the mailing list
www.techspectations.org
techspectations@gmail.com
@techspectations