Social Media presentation created by Simplemachine during the Summer of 2017 to members of the Greater Bentonville Area Chamber of Commerce. Contact Simplemachine today for Social Media Management Services at https://simplemachinedesigns.com/social-media/
HOW-SIMPLE.COM
2. • Simplemachine was
created in March of 2013.
• lOCATED IN THE
OFFICES OF BEAU
TERRE NORTH IN
BENTONVILLE.
• OFFERS WEB DESIGN,
SOCIAL MEDIA, &
ONLINE MARKETING
SERVICES.
About simplemachine
5. What is Social Media?
Rather than define the term using a bunch of boring technological terms that would
probably only complicate things even further, the best way to get a clearer understanding
of it is to break it down into simpler terms.
To start, let's look at each word individually:
The "social" part: refers to interacting with other people by sharing information with them
and receiving information from them.
The "media" part: refers to an instrument of communication, like the internet (while TV,
radio, and newspapers are examples of more traditional forms of media).
Okay, so from these two separate terms, we can pull a basic definition together:
Social media are web-based communication tools that enable people & businesses to
interact with each other by both sharing and consuming information.
7. Here are 5 great Reasons to Use Social Media for
Your Business
1. Increase brand awareness
2. Legitimize a brand
3. Increase sales
4. Improve customer service
5. Distribute content
What does social media have to do with
my business?
8. Social media faq
1. Do I really need social media?
This is the MOST commonly asked question. Many businesses think that they don’t really need it. But then we ask
them: ”Aren't you worried that you might miss on some new lead generation methods? Or that you might be missing
out on some very valuable customer connection and engagement opportunities? When brands worldwide – right
from Fortune 500 to the small cafes around the corner are benefiting from it, aren't you willing to give it a thought
that there might be some merit in it?
Getting involved in social media allows you to be more engaged with your current and potential clients. Social media
allows companies to have a voice and to show the public that your company is willing to listen and gather unsolicited
feedback. Social media also allows your brand to provide that extra customer service option outside of the traditional
email and phone media.
2. HOW DO I GO VIRAL!?!
Unfortunately there is no formula which can guarantee your campaign to go viral. Of course there are some common
elements of a successful viral campaign. Consistency is key, and thinking outside of the box goes a long way. To go
viral, you really need to create the right message at the right time, usually with video, and covering something related
to a national or worldwide event or topic, most likely either controversial, or extremely funny!
9. 3. will I be able to measure the roi (return on
investment)?
Definitely yes! Don’t believe those who tell you that you cannot measure ROI on social media – they don’t know how
to measure it. The ROI with social media can be both qualitative as well as quantitative. You can track everything from
phone calls, instant messages, text messages and clicks to your website to see which ads are performing the best.
4. How do i handle negative comments on social
media?
There is a common misconception that social media opens a can of worms with negative comments. However, if for
some reason you are receiving negative sentiments, at least social media is offering you a platform to now KNOW
about those sentiments which you would have never known – but your customers and others would have definitely
known. With such negative comments on social media, you are at least getting an opportunity to address those
negative comments/ sentiments and regain the confidence of your customers, whom you would have probably
completely lost otherwise. It also give you a chance to provide your side of the story and make your case in defense.
5. How do i get more followers and fans?
The first thing you need to understand with social media is that it is better to have 10 engaged followers than 100
non-engaged ones. Quality over quantity! Sharing useful and insightful content, initiating meaningful dialogues,
10. Facebook & social media paid advertising
http://www.curata.com/blog/11-effective-ways-to-use-social-media-to-promote-your-content/
