Learn how to build your brand through content marketing with Simplemachine today!

1. Simplemachine
BUILD YOUR BRAND
THROUGH CONTENT
MARKETING

2. Content Marketing
Smartphones and wireless networks have brought the internet right inside
your pockets wherever you go. Content marketing and branding separates
successful enterprises from those that fail in the online world. As more people
seek information in a dynamic world, your business’s online platform matters a
lot. Statistics indicate that 28 percent of millennials use at least three
devices to access online content at any given time. You have no option but to
embrace content marketing if your target audience is millennials because they
spend more than 11 hours daily online.
Having a concrete branding strategy can provide your business with the
following benefits:
BUILD YOUR BRAND

3. BENEFITS
01CUSTOMER VALUE
It shows you have customer
value.
02EXPERT WITH VALUE
It positions your brand as an
expert that overs value.
03KNOWLEDGE PRIORITY
It places a priority on
innovation & knowledge.
04CUSTOMER COMMUNICATION
It opens doors for customer
communication.

4. BENEFITS
CONT.
05BROADENS CUSTOMER BASE
It broadens your customer
base.
06INCREDIBLE ROI
It offers great ROI.
07REFERRALS
It leads to more customer
referrals.
08IMPROVED GOOGLE RANKING
It improves your ranking on
Google.

5. BENEFITS
CONT.
09REDUCED COSTS
Reduced lead gen and
advertising costs.
10INCREDIBLE ROI
It lends an Aurora of
stability to your brand.
11REFERRALS
Offers consistent complete
business presence online.

6. Today, most customers are looking for deep-rooted and lasting
connections with a particular brand. Customers are looking for brands
that will connect with them at a personal level. Most millennials
yearn for brands that they can trust that offer not only value for
money, but also personalized service. A content marketing strategy
requires sharing your knowledge free of charge to start a relationship
with your customers. This gesture promotes openness with the audience
you are targeting.
1. IT SHOWS THAT YOU VALUE YOUR
CUSTOMERS

7. Content marketing demonstrates that you are knowledgeable in your
field and can seamlessly solve challenges with clarity and aplomb. In
the modern age, most people search the internet when they need answers
to their questions. Therefore, when you impress these people with your
know-how, they are inclined to discover more about you by looking into
your company’s profile and services you offer.
2. IT POSITIONS YOUR BRAND AS AN EXPERT
THAT OFFERS VALUE

8. The benefits associated with content marketing expand as you pursue
them. As such, staying relevant requires you to seek new knowledge and
perfect on existing ideas routinely. By doing this, your brand will be
more empowered to adjust to market needs while embracing new ideas.
With time, your brand will find new service opportunities and products
as content topics are expanded and reviewed.
3. IT PLACES A PRIORITY ON INNOVATIONS
AND KNOWLEDGE

9. Content marketing is one of the proven methods for expanding in-depth
conversations. For instance, once you’ve answered one question from a
potential customer, more issues often crop up. Such a technique is
different from traditional marketing strategies; where a ‘barrier’
existed between the seller and the buyer. Customer engagement and
feedback collection is the hallmark of most beloved brands that have
stood the test of time in their niche.
4. IT OPENS DOORS FOR CUSTOMER
COMMUNICATION

10. Branding and content marketing attract new customers and engages
existing ones. Content marketing engages your clients throughout the
entire buying process. Such uniqueness has proven to be a key
ingredient in:
❏ Increasing your business’s footprints
❏ Acquiring new clients
❏ Building loyalty with existing clients
5. IT BROADENS YOUR CUSTOMER BASE

11. Content marketing offers a positive return on investment. Since it
increases the value of your brand, more clients will be attracted to
your organization, which translates to increased sales. Despite their
importance and applicability in the contemporary business arena, not
all content marketing strategies will work for your business. It’s up
to you and your marketing team to decide the best time and
cost-effective strategies to use. Some types of content marketing
include:
❏ Case studies
❏ Lists
❏ Videos
❏ E-Books
❏ Newsletters
❏ Infographics
6. IT OFFERS GREAT ROI

12. Most prospective clients tend to avoid unnecessary and bothersome ads
but are always interested in new and relevant content. Providing your
customers with consistent quality content in your niche helps increase
the integrity of your brand. Additionally, it also prevents you from
coming off as pushy with selling your services and products.
Eventually, people see your content, like what they see, and then
procure your services. If satisfied, they refer other people to your
brand through word-of-mouth.
7. LEADS TO MORE CUSTOMER REFERRALS

13. It is common knowledge that most customers visit Google as the first
step in their online journey. Millions of them use Google to find
answers to troubling queries, seek out brief information, or just for
a distraction. The high traffic that Google attracts daily from both
buyers and sellers have necessitated them to rank individual websites
that routinely offer high quality and fresh content. Therefore, the
more you update your information, the more likely you are to rank
higher for the search engine questions that your potential clients are
asking. It is the reason why search engine optimization needs a stream
of original and informative content, as well as the required technical
know-how.
8. IT IMPROVES YOUR GOOGLE RANKING

14. Content marketing sets the stage for significant and long returns. It
is common for business owners to initially be frustrated by PPC
marketing because it’s a gradual process where results are not seen
immediately. Although content marketing and branding take time, it’s
more cost-effective than traditional advertising. Content marketing
produces three times the number of leads when compared to outbound
marketing methods like paid advertising. In retrospect, the only
charges you’ll incur is related to content promotion and development,
which are relatively affordable.
9. REDUCED LEAD GEN AND ADVERTISING
COSTS

15. The world of business is laden with stiff competition. If you are a
new business, you will be competing with companies who have been
around longer than you. However, your marketing strategies can bring
the credibility and reputation you need for your brand. For instance,
you can build stability and customer trust for your brand by getting
your clients to sign up for your mailing list. Doing so puts you ahead
of your competitors, regardless of the time they’ve been in the
market.
10. IT LENDS AN AURORA OF STABILITY TO
YOUR BRAND

16. A vital facet of content marketing is that it retains a sharp focus on
the future. Your relentlessness will create a fertile ground for
future prosperity. The cumulative effect will be apparent in your
brand’s reputation. If your business has sparse website content, you
may find it difficult to persuade visitors to come to your website or
even be discovered in online searches. Creating good content and
posting it will increase your online presence and make it easy for
anyone searching for related services to discover your website.
11. OFFERS CONSISTENT AND COMPLETE
BUSINESS PRESENCE ONLINE

17. Brand loyalty that emanates from continuous branding can never be
underestimated, especially in the modern age where social media in
conjunction with big data rule. Content marketing creates an
environment where customers and brands come together to celebrate and
explore their mutual interests. Having the right mix of textual and
visual content can expand your outreach, as well as lead to brand
loyalty. The best way to get started is to contact Simplemachine and
get started with developing your content marketing strategy.
THE VERDICT ON CONTENT MARKETING