Check out these ten reasons why you should optimize your website and drive sales to your business today! Reach out to Simplemachine if you have any questions!

1. 10 WAYS TO
OPTIMIZE YOUR
WEBSITE & DRIVE
MORE SALES
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2. Simplemachine!
There are two main ways an e-commerce website can drive traffic. The first
one is free website traffic that does not translate to sales. The second is
quality traffic that not only increases your ranking on search engine result
pages but also increases sales. Working with a professional website
optimization company ensures that your website gets quality traffic.
When you provide customers with the information they need, they are bound
to visit your website. Make sure you anticipate customers’ needs and exceed
their expectations. Read on to find out ways you can use to optimize your
e-commerce website and increase sales:
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3. 1. Paid Advertising
Paid advertising is the most obvious way e-commerce websites can boost sales.
Display and social media advertising are excellent ways to capture the attention of
your target audience. You need to ensure your paid advertising strategies fit in with
your business’ overall objective.
Make sure you don’t attract traffic that does not translate into sales. Getting your
business in front of your target audience should encourage them to purchase your
products. Use your paid advertising strategy to target high commercial keywords,
which give you a competitive edge. Working with an expert website optimization
company ensures you’re aware of the pros and cons of paid advertising before you roll
out your strategies. Being in the know lets you get the most out of your marketing
strategies.
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4. 2. LEVERAGE SOCIAL MEDIA
Every online business owner can reap great benefits by marketing on social
media platforms. This is a cost-effective strategy since the audience is
already in place. The only thing left to do is to target prospective customers.
When you update your social media pages with quality content, you draw
attention to your online businesses. You’ll need to fully understand how each
social media platform operates for you to get the most out of your
strategies. Marketing on Twitter, for instance, requires you to update short
and precise content with ideal links.
Another thing to note about social media marketing is that you need to be
active. A solid online presence ensures that customers have you in mind each
time they need the products you offer.
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5. Content is king, and for every marketing
strategy you implement, you’ll need content to
facilitate advertising and promotion. An
important part of the content that people tend
to forget is the headline. Headlines are the first
things that people read when they decide to go
through an article. Use irresistible headlines
that entice people to read your articles.
If you write unique content, but your headline
is stale, some people might opt out of reading
it. Conversely, your headline should match the
quality of the entire article. Your credibility
takes a beating when you have attractive
headlines, but the write-up is substandard.
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3. CONTENT MARKETING

6. 4. INVEST IN ON-PAGE SEO
One of the best practices for increasing sales is optimizing your website for search
engines. After all, it’s search engines that rank your content, and customer-brand
interactions begin with search engines. You need practical on-page SEO strategies
that bring more organic traffic to your websites.
Begin with using title tags that incorporate your target keywords. The closer the
keywords are to the beginning of your articles, the higher your articles will rank on
SERP. You can also use video and images for article illustration. Use the right size
images to give Google algorithms an easy time scanning your site.
Lastly, ensure your website is mobile-first so Google and other search engines
prioritize your site. Mobile-first websites also allow prospective customers to access
your site using mobile devices.
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7. 5. OPTIMIZE YOUR CONTENT
WITH RELEVANT KEYWORDS
Using competitive keywords lets customers access your website using certain
search queries. Remember to naturally incorporate keywords in your content
so it doesn’t sound promotional. The aim of marketing and website
optimization is selling your product without stuffing it down customers’
throats.
Aside from popular keywords, you also need to incorporate long-tail keywords.
These are excellent for when a customer is looking for something specific.
Long-tail keywords drive qualified leads to your website because these people
know what they want. Leaving your website marketing to expert website
optimization company ensures that all bases are covered when it comes to
using relevant keywords.
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8. 6. INVITE GUEST BLOGGERS
Inviting guest bloggers is an excellent way to penetrate new segments
in the market. This is a two-way street that benefits both parties
involved. You can also be a guest blogger on another website and
advertise your products to their audience. Ensure you choose an
e-commerce business that offers complementary products and
services.
Guest blogging brings new website visitors who you can convert to
buying customers. Having a trusted website optimization company to
work with on this strategy ensures you choose appropriate websites to
partner with.
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9. 7. LEVERAGE INTERNAL LINKS
This is an excellent way to make sure that customers spend
more time on your website. Make a habit of internally linking
with each article you post on the website. The longer a
prospective customer spends on your e-commerce site, the
more likely they are to make a purchase.
Google algorithms use your internal link structure to scan
your website. Appropriate internal linking also boosts your
ranking on SERP — not to mention the enhanced experience
customers will get when they go through your website.
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10. 10 simplemachinedesigns.com
Even though this is a more traditional strategy
than the methods already mentioned, it’s still
very effective. Many e-commerce businesses
forget about email marketing, yet it has the
potential to earn more customers. This is a
powerful tool that significantly impacts your
website traffic.
Work with a professional website optimization
company to find out the best way to implement
email marketing strategies. Ensure your email
subscribers don’t feel like they’re being
bombarded by irrelevant emails each time they
turn on their mobile data.
8. INVEST IN EMAIL MARKETING

11. 9. BUILD AND MAINTAIN A RESPONSIVE WEBSITE
Website visitors expect your site to load in less than three seconds. If it takes
longer, they’re likely to hit the back button and take their business elsewhere.
Building and maintaining a responsive website allows you to get more site
visitors. The more site visitors you have, the higher your chances are to make
sales because the responsive design minimizes the bouncing rate.
You also need to work on the website design to so visitors have an easy time
navigating. You need a professional website optimization company to work on
technically optimizing the website. Videos and images should have appropriate
descriptions so that search engines know why they’ve been incorporated.
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12. 10. KEEP UP WITH YOUR COMPETITION
The aim of keeping up with your competition is not so
you can do what they’re doing but so you can learn
what you need to do to stay ahead. Finding out the
strategies your competition is implementing ensures
you’re not left behind by new trends. Being in the
know puts you at an advantage because you can only
effectively compete with something you fully
understand.
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13. FINAL THOUGHT
Every e-commerce business
owner’s marketing efforts are
geared toward increasing sales.
Optimizing your business website
allows you to increase traffic and
boost customer conversions. You
need to invest in marketing
strategies that drive more
website visitors. Contact
Simplemachine today for the
professional, experienced help
you need to optimize your
website and drive sales.
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