AlchemyLeads - LeadPages Instapage Top 15 landing page styles

The Top 15 Landing Page
Styles That Generate
The Most Leads

Contents
03 Intro
04 Paid Search Landing Page
06 Squeeze Page
08 Splash Page
10 Lead Capture Landing Page
12 Sales Page
14 Upsell Landing Page
16 “Coming Soon” Landing Page
18 Gated Article Landing Page
20 Ebook Landing Page
22 White Paper Landing Page
24 Webinar Landing Page
26 Video Landing Page
28 Demo Landing Page
30 Free Trial Landing Page
32 “Thank You” Page
34 Don’t forget...
Paid Search Squeeze Page Splash Page Lead Capture Sales Page Upsell Coming Soon Gated Article Ebook White Paper Webinar Video Demo Free Trial Thank You Page

3
Top 15 Landing Page Styles
Online, the success of your business ultimately hinges on your ability to persuade
internet users to take action. Getting them to subscribe to your newsletter,
download your ebook, and purchase your product is no easy task — and
unfortunately, traditional web pages aren’t designed to help you do it.
That’s why expert marketers use landing pages. With the help of proven
psychological principles and usability best practices, these persuasive powerhouses
have the potential to send your business soaring into the black.
Learn how to build them no matter your goal, and discover some pitfalls to avoid
from the following 15 pages built by the pros.

4
Paid Search
Landing Page
Studies show that 72% of buyers¹ start their research
at Google. In total, there are over 6 billion searches
conducted worldwide online daily.² That’s why paid ads on
search engine results pages are a great way to get your
product noticed.
A paid search, or ppc landing page, allows you to capitalize
on that traffic by sending prospects with high intent
(meaning, they’re actively searching for a solution to their
problem, as opposed to just browsing) to targeted landing
pages that offer a solution to their problem.
Take a look at how Velocify³ uses a landing page to offer
lead management software to its prospects:

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What This Paid Search Landing Page Does Well:
• A logo not linked to the homepage won’t let prospects escape
before converting.
• The “Salesforce partner” badge in the upper right of the page
aligns Velocify with a trusted brand.
• This headline provides a strong benefit rooted in data, likely from
a case study. Who wouldn’t want to boost close rates by 400%?
• The image adds value here by giving prospects an inside look into
the software.
• The CTA button color stands out on a gray background.
• The call-to-action is written in first person.
• The “With Velocify your sales team can” section lets visitors know
the benefits of using the service.
• The testimonial has name, title, and company listed. The only way
it could be stronger is by displaying an image of the person who
gave the testimonial.
• Company logos give visitors an idea of the big-name clients who
use Velocify.
What Could Be A/B Tested on This Paid Search
Landing Page:
• The CTA button would command more attention if it were bigger.
• Social media links in the footer distract users from the page’s goal,
allowing them to abandon it before converting.
• Disappearing placeholder labels have the potential to confuse and
frustrate visitors unlike permanent ones.

6
Squeeze Page
Today, filling up your marketing funnel starts with one key
piece of prospect information: email address. More than
95% of marketers⁴ say it’s the most important data they
capture on lead generation forms.
Luckily for you, email address is something your website
visitors are willing to give up — and a squeeze page is the
best tool for convincing them to.
This type of landing page will pop up to cover your
prospects’ browser window after they land on one of your
web pages, and present them with an offer in exchange for
their email.
Here’s an example from AdEspresso:⁵

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What This Squeeze Page Does Well:
• This headline is benefit-oriented, promising to turn visitors who
convert into a Facebook Ads Pro. It also includes the word “free,”
the second-most compelling word in copywriting next to “you.”
• The subheadline below explains exactly what’s included in the
offer: the company’s 4 most popular ebooks in one bundle.
• The yellow banner reading “Available only for a limited time” uses
scarcity to pressure the visitor into downloading before the
offer expires.
• The image of 4 ebooks to the left of the page show prospects what
they stand to gain by converting.
• Bulleted copy quickly communicates what the visitor will find inside
the bundle.
• The offer itself is a bargain value. Four ebooks, all in exchange for
a simple email address? Sign us up.
• The super-short form doesn’t even ask for name, just email.
• The call-to-action is relevant to the offer, using “bundle” to refer to
what’s up for grabs.
• The CTA button color is green, a color that hasn’t been used on
the page, which makes it stand out among other elements.
• The little “X” in the upper-right corner is the only way off the page.
What Could Be A/B Tested on This Squeeze Page:
• Disappearing light gray labels within form fields have the potential
to frustrate visitors when they can’t remember what information to
input after the text vanishes.
• Adding more white space would help draw more attention to
each squeeze page element. Currently they all look a little too
tightly packed.

8
Splash Page
Normally when your prospect clicks a link to claim one of your
offers, they expect to be directed to a landing page where
they can find it. Their mindset isn’t the same when they land
on a splash page, though.
Splash pages are a bit different because they’re what you
might consider stopovers on the way to the prospect’s
final destination. And their goal isn’t always to get
a visitor’s information.
For example, you might choose to direct potential customers
to a splash page that lets them choose what language they
want to read your blog post in before they reach it. Or you
might send them to one that displays an announcement when
they type in the URL of your homepage.
Regardless of its purpose, a splash page is never somewhere
a prospect expects to be. So make sure you have a good
reason to interrupt their trip in the first place, and that you
allow them to continue on to their destination once they’ve
read your message, or decided whether or not to convert.
Here’s an example from Forbes⁶ you’ve likely seen before:

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What This Splash Page Does Well:
• The Forbes logo lets visitors know they’re on the site they intended
to visit.
• The partly see-through page teases the content the prospect
wants to read.
• A display ad gives Forbes the opportunity to monetize this splash
page. On a landing page designed to convert, you don’t want to
include ads to other offers that drive visitors off the page. But since
this one doesn’t feature an offer, they’re alright to include.
• A big “continue to site” link written in all-caps lets visitors know
where to click when they want to continue to the article.
What Could Be A/B Tested on This Splash Page:
• Inspirational quotes, to most visitors, probably aren’t worth an
interruption. Here, people may abandon the splash page before
even reaching the Forbes website.

10
Lead Capture
Landing Page
Some sources claim that as many as 96% of people who visit
your website aren’t ready to buy.⁷
If that’s the case, then you’ll have to guide those undecided
prospects to sale using a process called “lead nurturing.”
Before you can do that, though, you have to convince those
visitors to tell you more about them. And that’s where lead
capture landing pages come in.
With a form designed to capture information that your
marketing and sales teams use to qualify potential
customers, this type of landing page turns prospects into
leads that you can guide to sale with targeted content
and offers.
Here’s an example from MarketingBitz:⁸

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What This Lead Capture Landing Page Does Well:
• This headline offers a valuable resource: 45 tips from experts.
• The photo of the report shows visitors what they’ll get
by downloading.
• Photos with companies underneath them add credibility to the
offer by showcasing the well-known businesses these experts
work for.
• Copy broken up into short paragraphs makes for easy reading.
• Bulleted text quickly previews the content of the resource.
• “Free” is used above the form, which helps persuade prospects to
complete the form.
• A short form doesn’t ask much from prospects in exchange for
a big resource.
• The CTA button color stands out on a gray form.
What Could Be A/B Tested on This Lead Capture Page:
• The call-to-action “Submit” won’t get the user excited about
claiming the offer.
• The CTA button is a little small. If it were larger, it would likely
attract more attention and boost its potential to get clicks.
• The click-to-tweet button beneath the form provides a way off this
page before the conversion takes place.
• The “contact us” link in the footer serve as an escape route for
easily distracted prospects.

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Sales Page
The second-most persuasive word in a copywriter’s lexicon
is “free,” and these pages can’t use it. That’s why they have
to be so carefully constructed. A sales page is after the most
coveted conversion, and to compel users to click “Buy,” it’ll
need to be built with every element of a persuasive landing
page and no fewer.
Check out how Bloomberg Businessweek⁹ gets their visitors
to buy with this sales page aimed at boosting subscriptions:

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What This Sales Page Does Well:
• The offer is a mighty valuable one. 50 issues AND digital access for
only $30? That’s less than the cost of a dinner out.
• A big discount graphic reading “Save Up To 93% Off The Cover
Price” draws prospect eyeballs with bright, bold colors.
• The CTA button is big and easy to find — and it’s actually shaped
like a button. There’s no question about where prospects need
to click to purchase this offer.
• Images of both offers preview what visitors will get by converting.
Notice how the cell phone and tablet images are only
included in the “Print + Mobile + Tablet” version.
• A “best deal” banner draws visitors’ attention to the offer that gets
them the most bang for their buck. It also happens to be the
most expensive offer on the landing page.
• Security badges let visitors know their credit card information is
safe. These are an absolute necessity on pages that capture
sensitive information.
What Could Be A/B Tested on This Sales Page:
• The lack of visual hierarchy and white space really makes this
page a cluttered mess. There are so many elements vying for
visitors’ attention, they won’t know what to look at.
• All-caps copy reads like a pitch from a wildly aggressive car
salesman. “SUBSCRIBE NOW!” is yelling. “Subscribe Now!” is still
emphatic, but without the aggressive overtones.
• Text reading “The publisher has approved your discounted
courtesy rate” isn’t fooling anyone. This landing page is generating
visitors via a PPC ad. Anyone who clicks that ad is approved. This is
a poor attempt at personalization.
• A CTA button color that’s the same hue as a lot of elements on the
page doesn’t stand out as much as it could.
• Fine print may make visitors wary. The thing about fine print is,
most people don’t read it. And because of that, it doesn’t matter
if you haven’t snuck anything deceptive in there.
The funny thing is, one of Bloomberg’s biggest selling points is
hiding in the fine print: “Money-back Guarantee: If you should ever
choose to cancel your subscription, you’ll receive a full refund on all
unmailed issues.” If this were displayed more prominently, it would
undoubtedly help convert more prospects.
Ultimately, remember this: the more fine print you have, the sneakier
you’re going to look. If you can avoid it, be as straightforward with
your prospects as possible.
• Outbound links in the footer have the potential to drive visitors off
the page before they convert.

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Upsell
Landing Page
Savvy marketers know that loyal customers are up to
10 times more valuable than new ones, and around 65%
easier to sell to. That’s why upselling is so popular.
“Upselling” refers to the practice of getting an existing
customer to purchase a newer or more robust upgrade of
your product or service, thereby maximizing their value to
your business.
When it comes to convincing them to do it, businesses like
Grammarly¹⁰ use the persuasive power of a landing page:

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What This Upsell Landing Page Does Well:
• A logo that’s not linked to the homepage won’t drive visitors off the
page when it’s clicked.
• A progress graphic at the top of the page shows visitors where
they are in the conversion process, and how many more steps
they need to take before it’s complete.
• An icon list shows prospects what they’ll get with an upgrade
to Premium.
• Testimonials from authoritative publishers like the New York Times
and Harvard Business Review add to the page’s persuasiveness.
• A limited-time discount tempts visitors to act before they have to
pay full price again.
• The money-back guarantee makes prospects more comfortable
with converting.
• Icons that show Grammarly’s number of followers on Facebook,
Twitter, and Google+ add social proof to the page.
What Could Be A/B Tested on This Upsell
Landing Page:
• Scrolling testimonials from well-known publishers tout the value of
Grammarly, but with only one displaying at a time, there’s no
guarantee the prospect sees all of them.

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“Coming Soon”
Landing Page
Just because your offer or website isn’t ready yet doesn’t
mean you can’t get a head-start generating leads for your
business. Build anticipation with a coming soon landing
page that adds visitors to an exclusive wait list where they
can get notifications on your product’s release.
Here’s an example from Optim-Eyez:¹¹

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What This Coming Soon Landing Page Does Well:
• The big logo lets people looking for Optim-Eyez know they’re in
the right place.
• The handwritten signature on the page gives it a personal touch.
• The words coming soon lets visitors know that the service will be
available in the near future.
• The photo of Sam Hurley humanizes the brand by introducing the
man behind it.
• A pink-outlined downward-pointing arrow directs people toward
the lead capture form.
• A one-field form requires very little information from prospects,
making the conversion process nearly friction-free.
• A permanent label above the form field, instead of a disappearing
one inside the form field, let’s prospects know what personal
information they have to input to convert.
• The big, purple CTA button stands out on a black page.
• Logos of well-known companies boost trust by aligning Sam with
some powerful brands.
What Could Be A/B Tested on This Coming Soon
Landing Page:
• The content of this page doesn’t tell visitors much about what
Optim-Eyez is or does.
• The tip list is confusing. What’s on it? Why should prospects
join it? “Get exclusive marketing tips” is written right below
Coming Soon – so does that mean the Optim-Eyez website will
provide visitors with expert marketing tips when it’s finally up?
Or does it mean “Subscribe to receive expert marketing tips”?

18
Gated Article
Landing Page
Content is the cornerstone of a strong inbound marketing
strategy, but you don’t have to give it all away for free. Boost
top-of-funnel lead generation by “gating” your most valuable
articles – meaning, require your visitors to complete a form
in order to read.
Take this page from Frost & Sullivan¹² for example:

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What This Gated Article Landing Page Does Well:
• The question headline speaks directly to the reader.
• The subheadline promises a benefit: ensure your content
drives returns.
• This photo shows visitors what they’ll get by converting.
• The red CTA button stands out on the form and the page.
• The responsiveness of this page allows it to adjust to different
window and device sizes.
What Could Be A/B Tested on This Gated Article
Landing Page:
• The 8-field form might scare prospects off this page.
• The CTA copy could be more relevant to the offer, like “Show Me
the Article,” to help encourage more conversions.
• A logo linked to the homepage lets prospects abandon the page
before they convert.

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Ebook
Landing Page
They’re most often used at the top of marketing funnels, but
ebooks can be effective lead generators throughout the
entire buyer’s journey. The only problem with them is, there
are countless free ones already floating around the internet.
So if yours isn’t filled with valuable content – like advice
from influencers, industry insights, and replicable case
studies – the chances of someone claiming it are slim.
Here’s an example of how to highlight ebook content
from Salesforce:¹³

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What This Ebook Landing Page Does Well:
• The headline uses “how” to imply the reader will learn something
by reading the ebook. In this case, what they’ll learn is how a CRM
helps to grow their business. Though, it could rephrased to
communicate the benefit more clearly. What about, “How To Grow
Your Business With A CRM”?
• A photo gives prospects an idea of what the ebook being offered
looks like.
• Minimal text makes reading this landing page content easy.
• Bulleted copy quickly communicates the benefits of claiming
the ebook.
• A phone number allows prospects to contact customer support if
they have any questions about the company.
• Text on the form lets visitors know exactly what they have to do to
claim the ebook: “Sign up and get our free ebook.”
• Security badges make visitors more comfortable with converting
by letting them know their personal information is safe.
• The word “now” in the call-to-action takes advantage of our desire
for immediate results. There’s no waiting for this ebook. Click the
button and get it now.
What Could Be A/B Tested on This Ebook
Landing Page:
• An 8-field form might scare prospects into abandoning the page
before they convert. Make sure when you’re designing yours that
the ask is equal to the offer. Is an ebook worth this much personal
information?
• The CTA button color is the same shade as the form, which makes
it less attention-grabbing than it could be.
• Numerous links throughout the page (including the Salesforce
logo, social media buttons, and the site map) give prospects too
many opportunities to abandon before converting.
• The words “Sign up” on the form might confuse visitors by making
them think they’re signing up for a Salesforce service instead of
inputting their information to download the ebook.

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White Paper
Landing Page
Packed full of product insights or industry statistics, white
papers are valuable offers on any landing page, at any
stage of the buyer’s journey. Prospects looking for facts and
expert advice to help inform their personal and business
decisions will come hunting for these, and more often than
not, they’ll end up on a landing page.
If they land on yours, make sure to emphasize why they
should download it and what they’ll find inside.
Here’s how Return On Digital¹⁴ uses them to capture
prospect information:

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What This White Paper Landing Page Does Well:
• A phone number in the top right of the page gives visitors a way
to contact the company if they have any questions. It would be
even better if that number was click-to-call.
• The word “free” is used at the top of the page to emphasize that
the offer comes at no cost. Everybody loves free stuff.
• The question headline speaks directly to the reader, making
them wonder if they’re missing out… but on what? (more on that
in a minute).
• The copy makes a compelling argument for using social media in
business by citing specific statistics, and even dollar amounts.
• Bulleted copy lets visitors know what they’ll find inside the
white paper.
• Social proof in the form of badges that showcase the company’s
awards make people more comfortable with converting.
• A non-existent footer won’t distract users with outbound links to
other pages.
• The word “you” speaks directly to the reader a number of times in
the copy.
• The message above the form justifies capturing prospects’ emails.
They need it so they can send you a copy of the white paper.
• Permanent labels above each form field, instead of disappearing
placeholder text within each one, won’t frustrate users or strain
their short-term memory.
What Could Be A/B Tested on This White Paper
Landing Page:
• The text “For Marketing Managers” excludes all other marketing
professions. Is the report really only for marketing managers, or
would it be valuable to other types of marketers? What about small
ecommerce business owners?
• This headline has the right idea, but it's too vague. Missing out on
potential for what? ROI? Revenue? This might seem nitpicky, but
it’s always better to be specific than risk letting your prospects fill in
the blanks.
And, is that even the headline? Is it “Social Commerce,” along with the
subheadline “How to realize your untapped potential”? Or is it “Are
you missing out on untapped potential?”?
Remember that one of your goals when designing a landing page is
to create a visual hierarchy. Visitors are most likely to enter your page
via an image or the headline — even the earliest eye tracking studies
show that. So when you give them two big headlines, their eyes might
go to one and not the other, or they might get confused over which
information is more important.
Stick to one headline, and a subheadline if you need it, then use
smaller text combined with effects like bold, underline, or italics to
communicate other important information on your page.
• The pink CTA button stands out, but not as much as it could. There
are a number of pink elements on this page — in the featured
image, the logo, the bullets, and the phone number. A different hue
might attract more attention.

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Webinar
Landing Page
Webinars were once used strictly for top-of-funnel lead
generation. Today though, studies have shown they’re
effective for driving leads further down your marketing
funnel, regardless of what stage of the buyer’s journey
they’re in. They also have the unrivaled ability to keep
people entertained – for an average of 56 minutes,¹⁵ in fact
– at a time when attention spans are continually shortening.
Offer them to visitors to watch live, and even record them
to offer as a replayable video lesson. That way, you can use
your webinar landing page to generate leads before and
after the webinar is over.
Here’s a great example of a webinar landing page
from BitTitan:¹⁶

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What This Webinar Landing Page Does Well:
• This headline and subheadline combo communicate a benefit:
boost sales through Microsoft Azure with assessments.
• Date, time, and duration are bolded to help visitors make time in
their schedule to attend.
• Names and titles let visitors know who’s presenting the webinar
and why they’re qualified to present. A photo and a short bio
mentioning their accolades would make the page even
more persuasive.
• Bulleted copy quickly lets visitors know what they’ll learn in
the webinar.
• The message “Save your spot” at the top of the form uses scarcity
to pressure visitors into converting, making them fear spots
will run out if they don’t act.
• The red CTA button stands out on a white background.
• A minimalistic footer doesn’t distract users from the page’s goal: to
convert. There are no links to social media accounts or any
other web pages.
What Could Be A/B Tested on This Webinar
Landing Page:
• This photo doesn’t add to the value of the page in any way.
• The hyperlinked logo lets users escape to the homepage before
they convert.
• The call-to-action “Submit” is the worst, most generic one out
there. What about something more compelling and tailored to the
offer, like “Increase My Sales”?

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Video
Landing Page
For the most part, people navigate the world around them
without the help of words. That’s why videos and images are
powerful persuasive tools on landing pages. They’re easier
for your visitors to process than written text, and they’re
more effective at telling your brand’s story.
With an explainer video you can showcase your product in
action. Using an introductory video, you can build trust in
your company. With video testimonials and case studies you
can prove the value of your offer.
Take a look at how Act-On¹⁷ uses video on their landing
page to describe their service:

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What This Video Landing Page Does Well:
• This video explains Act-On’s solution in less than 2 minutes.
• The word “free” is used on the form to remind visitors that
the offer costs nothing to claim.
• A phone number gives visitors a way to reach customer
service representatives if they have any questions about
the service.
• A bright CTA button stands out on the white form.
• Bulleted copy concisely lays out the reasons visitors should
choose Act-On.
• The CTA is relevant to the offer, and uses the word “free”
right in it.
What Could Be A/B Tested on This Video
Landing Page:
• The headline doesn’t convey a benefit, it makes an
unsubstantiated claim.
• Countless links on this page, in the navigation and footer,
provide visitors way too many distractions.

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Demo
Landing Page
Sometimes before your prospects can be convinced to buy
your product, they’ll need to see it in action. That’s what
demos are for.
Most effective toward the bottom of your funnel, a demo will
help evaluating prospects determine whether your product
has all the features and capabilities they need.
But before you can showcase all its bells and whistles, you
first need to convince potential customers that your offer is
worth looking at.
That’s the job of a demo landing page. Take a look
at how IBM¹⁸ uses one to persuade visitors to tour their
Marketing Cloud:

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What This Demo Landing Page Does Well:
• An unlinked logo in the corner of the page keeps prospects from
easily straying to the homepage.
• A benefit-oriented headline and subheadline give people a reason
to consider using IBM Marketing Cloud.
• Explanational copy lets confused prospects know that IBM
Marketing Cloud used to be called “Silverpop.”
• Bulleted text explains all the beneficial techniques visitors will
learn by watching the product demo.
• A bright orange button draws prospect attention to the CTA.
• The call-to-action is tailored to the offer — “Watch demo” instead
of something generic like, “Submit.” That being said, it could be
stronger. “Maximize My Budget With IBM Marketing Cloud,” “Show
me IBM Marketing Cloud” or “Show Me The Power Of IBM” may
boost conversions.
• A minimalistic footer without outbound links keeps prospects
focused on conversion.
What Could Be A/B Tested on This Demo
Landing Page:
• The stock photo doesn’t add anything to the page. A screenshot
from within the cloud would likely provide more value by giving
people an idea of what the interface looks like.
• The copy doesn’t explain who “Wendy” is. It refers to her as the
person who’s going to lead the product demo, but doesn’t tell
visitors why she’s qualified to do it. Does she work for IBM? Is she
a client who’s used the Marketing Cloud to boost business? A short
bio would be a worthwhile addition to this page.

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Free Trial
Landing Page
When your product is costly or complicated, many of your
prospects will want to try before they buy. And when they
do, landing pages that feature free trials (used mostly by
SaaS businesses) get them to do it.
Fortunately, these pages already have a powerful
persuasive tool going for them: The offer is free. And
everybody loves “free” — even more than they do a money-
back guarantee, according to Neil Patel.¹⁹ He conducted
a test that showed more than double the people were
willing to sign up for his service when offered a free trial
over a money-back guarantee.
At the bottom of your marketing funnel, these pages are
powerful tools for generating customers.
Check out how Alteryx²⁰ uses a free trial landing page to
get visitors to try their analytics tool:

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What This Free Trial Landing Page Does Well:
• The word “free” in the headline and above the form offers the trial
at no monetary cost.
• Bulleted copy quickly lets visitors know exactly what they can do
with Alteryx.
• Social proof in the form of customer and partner logos align the
company with well-known brands.
• The green arrow above the form serves as a visual cue to direct
visitors’ attention to completing the form and redeeming their
free trial.
• The word “now” in the call-to-action takes advantage of our
inherent desire for immediate gratification.
• An unchecked opt-in box on the form ensures that only people
who want a demo of the software get one, thereby keeping
Alteryx’s leads higher quality.
What Could Be A/B Tested on This Free Trial
Landing Page:
• Outbound links in the logo connected to the homepage, the copy,
and social media icons allow visitors to escape
before converting.
• The call-to-action “Start now” could be better. What about “Start
My Free Trial Now”? Written in first person, it has the potential
to boost conversions, and the word “Free” is never a poor addition
to any button.
• This CTA button color could grab more attention with a brighter
hue that better contrasts the page.
• Disappearing labels within form fields have the potential to
frustrate and confuse visitors when they vanish.
• The “privacy policy” link may concern prospects. The message
below the form doesn’t say “We respect your privacy,” or “We
won’t spam you,” or “We’ll never share your information with third
parties.” All it says is “Privacy policy.” And that may make visitors
wonder whether it’s written somewhere in the privacy policy that
their information is going to get sent out to other advertisers. If
you’re going to keep your leads’ information safe, it’s better to say
so than assume people will figure it out for themselves by reading
your entire policy.

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“Thank You” Page
There are very few well-designed thank you pages on the
internet because they’re an afterthought to most marketers.
They figure, “Why should I spend time designing the page
my visitors see after they convert? I already have what
I want.”
Here’s why: When built the right way, a thank you page can
do more than just show your new lead gratitude — it can
also get them to convert again. Thank you pages are about
continuing the conversation with your new leads, because
conversion shouldn’t be the end of your relationship with
them. It should be the beginning.
Take a page from IMPACT Branding & Design²¹ on this one:

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What This Thank You Page Does Well:
• The word "thanks" is displayed prominently on the page, and
it goes a step further by saying, “You’re Awesome. Seriously.”
• Written directions let converters know where they can get their
guide, and they refer to the resource by name: “Here’s your copy of
‘Mastering the Essentials of an Inbound Marketing Website,’”
instead of “Here’s your ebook.”
• Copy reading “Check out some of our latest blog posts” attempts
to keep converters on the company’s website and engaging with
their content.
What Could Be A/B Tested on This Thank You Page:
• The content that this page directs leads to could be more
relevant to the offer they just claimed. Instead of blog posts
about infographics and marketing jargon, why not nudge them
toward content having to do with an inbound marketing website?
And instead of blog posts, why not downloadable offers that could
send them even further down IMPACT’s funnel?

34
Don’t forget...
Your landing pages are most powerful when they’re customized to individual campaigns. Data from
HubSpot has shown that companies who use 40 or more landing pages generate 12x more leads
than those who use 5 or less.²²
It’s no coincidence.
To generate more conversions, you’ll need more landing pages. And usually that means more IT
staff, like programmers and coders, to design them — but not always.
With the most designer-friendly platform on the web, you can build and deploy professional landing
pages in a matter of minutes, and integrate them with 20+ popular marketing tools you already use,
like Salesforce, MailChimp, Google Analytics, and WordPress.
Don’t miss another opportunity. Join over 250,000 businesses like Oracle, Allstate, and HelloFresh,
that already build with Instapage. Start your journey to more leads and customers right here.

35
01. https://www.protocol80.com/blog/30-shareable-buyers-journey-statistics-every-marketer
02. http://www.smartinsights.com/search-engine-marketing/search-engine-statistics/
03. http://pages.velocify.com/lead-management-A.html
04. https://www.marketingsherpa.com/article/chart/top-lead-gen-form-fields
05. https://adespresso.com/
06. http://www.forbes.com/
07. https://blog.kissmetrics.com/what-converting-websites-do/
08. http://www.marketingbitz.com/report/expert-tips-guide.aspx
09. https://subscribe.businessweek.com/pubs/BW/BWK/EMAILBundle_PrintOnly_AB_2_2016_Seg1Expires.jsp?cds_page_
id=198669&cds_mag_code=BWK&id=1480129357215&lsid=63302058049029739&vid=4
10. https://www.grammarly.com/upgrade
11. https://optim-eyez.co.uk/coming-soon/
12. http://brandanddemandsolutions.frost.com/forms/BDS_Create
13. https://www.salesforce.com/form/pdf/crm-grow-business.jsp
14. https://www.returnondigital.com/whitepaper/social-commerce/
15. http://www.on24.com/wp-content/uploads/2015/05/ON24_Benchmark_2015-Fin.pdf
16. http://landing.bittitan.com/ENG_HFCA_11-30-2016_Registration-Page.html
17. https://buy.act.com/en-US/trial/product/ActPremium/plan/Month/
18. http://www.silverpop.com/Landing-Templates/1-GLOBAL-IBM/NA-IOT/Inter-NA/2014/Paid-Search/Paid-Search-Automation-Q4-14/
19. https://www.quicksprout.com/2013/06/27/what-converts-better-free-trial-versus-money-back-guarantee/
20. http://pages.alteryx.com/free-trial.html
21. https://offers.impactbnd.com/thank-you-essentials-inbound-marketing-website
22. https://blog.hubspot.com/blog/tabid/6307/bid/33756/Why-You-Yes-You-Need-to-Create-More-Landing-Pages.
aspx#sm.00004ufl3c19ibe25rt9q6rf7io2p

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