1. experience b2b Technology with a philosophy

2. b2b is complex unique set of challanges

3. many decision makers 7+ in company Size 100-500

4. different mindsets needs, Fears, motivations

5. buyer research online Up to 10 pieces of content

6. a customer journey 90% complete

7. a major opportunity Buyer Behavior has fundementaly changed

8. communicating is key Right audience, right message, right time

9. b2b goal Reach, Nurture, Convert, Measure

10. audience traffic millions of dollars

11. losing the audience Only 2% return

12. known customers 5% give you thier emial

13. email marketing auto 20% of handraisers

14. the anonymous 95% of your opportunity

15. automate the experience Applying same philosophy

16. engage thru display 98% of your opportunity

17. What's happening?

18. low engagement

19. major leaks Losing 95% of prospective buyers

20. doesn't differentiate treat everyone the same

21. massive scale 80MM in market in B2C

22. high quality 12,000 in Market in B2B

23. use b2b data identify the anonymous

24. audience segmentation buyer intent. Buyer demographic.

25. nurture paths based on individual needs

26. nurturing in b2b growing your business

27. saving money effective pricing. Automated eXperience.

28. doubling performance 98% customer retention rate

29. a new engine Lead velocity. Lead volume. Lead quality.

30. a better customer experience