Final project for Communication Technology 303-50 at University of Louisville for Dr. Brantley

1. The year 2025
The future of
Communication…
by Shelden Davis

2. 1. The Umbrella Perspective – Television
Progression
2. Moores Innovation Adoption Rate – Mobile
Phones
3. Uses and Gratifications Theory – Social
Media
2025 - Communication

3. The Umbrella
Perspective on
Communication
Technology
Television of
the Future
Social System Organizational
Infrastructure
Hardware /
Software
Individual User
The four factors that
affect the four areas of
the Umbrella Perspective:
1. Limiting Factors
2. Enabling Factors
3. Motivating Factors
4. Inhibiting Factors

4. Television Progression
Future of Television
VHF and
UHF
•Need
Antenna
to receive
signals
Cable
•Coaxiel
cable or
Fiber
Optics
•Subscriptio
n
Satellite
•Satellite Dish
•Subscription
TV on
Demand
and
Interactive
TV
•Multiple
sources
•Internet
•Phone
•Satellite

5. Interactive TV – The Future
Future of Television
The future in television will be
touch and voice controlled
with the ability to view more
than one thing at once. I
believe television will be more
interactive with the internet
and intertwining our social
lives.
The reason I chose the
Umbrella Perspective on
Communication Technology
for television is because in the
last decade house holds had
to get either cable, satellite or
a converter to watch local
network channels. Before this
change people could watch
local channels with an
antenna.
This was a great example of
factors that play a role in
changes with technology.

6. Moores Innovation
Adoption Rate
Phones of the
Future
Innovators - Visionary
Early Adopters – Willing to try new things
and will work through bugs
Early Majority – Start using when all kinks worked out
Late Majority - Reactionary
Laggards

7. Phones of the Future
Moores Innovation Adoption
Rate

8. Interactive Mobile
Phones – The Future
Phones of the Future
The future of phones
will be a wrist band like
a fitbit. It will display
everything on the palm
of your hands.
Moores Innovation Adoption Rate is
great for mobile phones. We have
visionaries like Apple that create
new technology. It also
encompasses the early adopters
who will camp out to obtain the
latest and greatest technology. The
early majority group will wait until all
of the adopters have identified the
bugs and they are fixed before they
use them. The late adopters and
laggers eventually come around.

9. Uses and
Gratifications Theory
Social Media
Fulfill needs:
• Cognitive needs
Information seeking
• Affective needs
Emotional
• Personal Integrative needs
Self Assurance
• Social Integrative needs
Socialization
• Tension free needs
Relaxation

10. Uses and Gratifications Theory
Social Media
I chose the Uses and
Gratifications Theory for social
media because our lives
have been changed by
social media and will
continue to change.
For example people can fulfill
their many needs with social
media. They can find news,
pass the time and relax by
looking up new things on
pintrist. We can fulfill our
social needs by using
facebook.
Social media plays a
huge role in our lives
and will continue to
have an impact on
future generations.

11. Hitting the Mainstream, Learning to Swim - Chicago Craft Beer Week Draws a New Crowd. (n.d.).
Retrieved August 7, 2015, from http://goodbeerhunting.com/blog/2013/5/25/hitting-the-mainstream-
learning-to-swim
From Cool Mom Staff, K. (2011, June 10). Cool Mom Tech: Coolest apps, gear, games, tech toys more.
Retrieved August 1, 2015, from http://coolmomtech.com/
Z_misc - Falcon Links. (2013). Retrieved August 6, 2015, from https://sites.google.com/a/hcpss.me/falcon-
links/z_misc
Grant, A., & Meadows, J. (2006). Communication Technology Update, 10/e. Retrieved August 3, 2015,
from https://books.google.com/books?id=NQ1mbp-z7tUC&pg=PR5&lpg=PR5&dq=grants umbrella
perspective&source=bl&ots=AxlHOaIMTI&sig=UTLyQ9SNtG1Op_q-nBeews-
gYHY&hl=en&sa=X&ved=0CDEQ6AEwA2oVChMIlK7U9OeVxwIVxTg-Ch2zyQxY#v=onepage&q=grants
umbrella perspective&f=fa
Ceffer, L. (2013, January 29). Future-of-tv - SPYHollywood. Retrieved August , 2015, from
http://spyhollywood.com/tvs-future-is-tv-now-where-i-want-it-how-i-want-it-and-when-i-want-it/future-of-
tv/
Ceffer, L. (2013, January 29). Future-of-tv - SPYHollywood. Retrieved August 1, 2015, from
http://spyhollywood.com/tvs-future-is-tv-now-where-i-want-it-how-i-want-it-and-when-i-want-it/future
Grant, A., & Meadows, J. (2012). Communication Technology Update, 13/e pages 25-31
Foti, C. (2014, November 10). Social Media for Attorneys: Good Business or Ethical Minefield? Retrieved
August 7, 2015, from http://www.forbes.com/fdc/welcome_mjx.shtml
Bennett, S. (2013, October 18). Tumblr, Facebook, Twitter, Instagram & Snapchat – How Teens Use Social
Media [INFOGRAPHIC]. Retrieved August 3, 2015, from http://www.adweek.com/socialtimes/teens-social-
media/492148
Citations

12. Bennett, S. (2013, October 18). Tumblr, Facebook, Twitter, Instagram & Snapchat – How Teens Use Social
Media [INFOGRAPHIC]. Retrieved August 3, 2015, from http://www.adweek.com/socialtimes/teens-social-
media/492148
Uses and gratification theory. (n.d.). Retrieved August 3, 2015, from http://communicationtheory.org/uses-
and-gratification-theory/
Citations Continued