Sarah O'Keefe of Scriptorium Publishing presents on the parallels between the rise of the printing press and the rise of digital publishing at tekom/tcworld 2011 in Wiesbaden.
2. ❖ Founder and president, Scriptorium
Publishing
❖ Content strategy for
technical communication
❖ Interested in collision of
content, publishing, and
technology
Saturday, October 22, 2011
3. ❖ My ID: @sarahokeefe
❖ Scriptorium: @ScriptoriumTech
❖ #tekom11 for the conference
Saturday, October 22, 2011
5. Hillesund, Terje. "Reading Books in the Digital Age subsequent to Amazon, Google and the long tail"
First Monday [Online],Volume 12 Number 9 (3 September 2007). Retrieved on June 30, 2011.
Saturday, October 22, 2011
6. reading writing
distribution production
representation storing
Hillesund, Terje. "Reading Books in the Digital Age subsequent to Amazon, Google and the long tail"
First Monday [Online],Volume 12 Number 9 (3 September 2007). Retrieved on June 30, 2011.
Saturday, October 22, 2011
7. reading writing
distribution production
representation storing
Saturday, October 22, 2011
8. reading writing
distribution production
representation storing
Saturday, October 22, 2011
9. reading writing
distribution production
representation storing
Saturday, October 22, 2011
10. reading (consumption) writing (authoring)
distribution production
representation storing
Saturday, October 22, 2011
14. ❖ Hand-copied manuscripts
❖ Every copy unique and usually
commissioned for a specific buyer
❖ Years-long process to make a copy
❖ Great artistic achievements
Saturday, October 22, 2011
32. ❖ Printers
❖ Literacy
❖ Information becomes
accessible
❖ Newspapers, but not
for 150 years
Saturday, October 22, 2011
33. ❖ Scribes
❖ Illuminators
❖ Censorship
❖ Political control
Saturday, October 22, 2011
34. 12,000,000
8,000,000
4,000,000
0
pre-Gutenberg
50 years after Gutenberg
http://www.hrc.utexas.edu/educator/modules/gutenberg/books/legacy/
Saturday, October 22, 2011
36. Amazon tablet announcement, September 28, 2011
Silicon Alley Insider: http://articles.businessinsider.com/2011-09-28/tech/
Saturday, October 22, 2011
37. ❖ iPad tablet publishing didn’t exist three
years old.
❖ Kindle publishing didn’t exist five years
ago.
❖ What can we expect?
Saturday, October 22, 2011
38. I Love Lucy, The Candy Wrapping Job, http://www.youtube.com/watch?v=uztA6JCKB4s
Saturday, October 22, 2011
42. ❖ Content storage and representation are
often tied together. Exceptions:
❖ Text-to-speech functionality
❖ Animation with layers
❖ Need the ability to separate audio and
video into cycle components
Saturday, October 22, 2011
49. 16
12
Copy 4 8
Copy 3
Copy 2
Copy 1
4
Before Gutenberg
Gutenberg 0
XML
Saturday, October 22, 2011
50. “There was 5 exabytes of information
created between the dawn of
civilization through 2003, but that
much information is now created every
two days, and the pace is increasing…
People aren’t ready for the technology
revolution that’s going to happen to
them.”
Eric Schmidt, Google
http://www.readwriteweb.com/archives/google_ceo_schmidt_people_arent_ready_for_the_tech.php
Saturday, October 22, 2011
52. ❖ Hand-copied books
❖ Generally commissioned
❖ Often customized for the buyer
❖ Gutenberg Bible
❖ 42 lines of standard printing
❖ Customized illumination
Saturday, October 22, 2011
68. ❖ “It is hard to imagine today, but one of
the greatest contributions of e-books may
eventually be in improving literacy and
education in less-developed countries.
Today people in poor countries cannot
afford to buy books and rarely have
access to a library.”
(Bill Gates, 1999)
Saturday, October 22, 2011
69. ❖ Distribution is now free.
❖ All text cycle components are separated
for text, but not other content.
❖ Look for technical advances that
improve separation for other content.
❖ In the near term, expect an explosion of
cheap text.
Saturday, October 22, 2011