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flickr: johnloo
@sarahokeefe
Content	
 strategy	
 triage
Sarah O’Keefe
Scriptorium
flickr:navalsurfaceforces
@sarahokeefe
flickr: steevithak
Who	
 lives?

Who	
 dies?	
 
Who	
 do	
 you	
 fight	
 to	
 save?
Deceased
Image: SmartSign.com
twitter.com/_JakeBaxter_/status/640910468035559424
Immediate
Image: SmartSign.com
Delayed
Image: SmartSign.com
Minor
@sarahokeefe
flickr: dvanzuijlekom
How	
 do	
 you	
 triage	
 
content	
 strategy	
 projects?
@sarahokeefe
flickr: clevercupcakes
Content	
 strategy,	
 the	
 theory
@sarahokeefe
Content	
 strategy	
 in	
 practice
@sarahokeefe
@sarahokeefe
Risk ROI Visibility Complexity
Risk ROI Visibility Complexity
@sarahokeefe
Pilot
Risk ROI Visibility Complexity
Risk ROI Visibility Complexity
@sarahokeefe
New effort
Risk ROI Visibility Complexity
Risk ROI Visibility Complexity
@sarahokeefe
Mature effort
Risk ROI Visibility Complexity
Risk ROI Visibility Complexity
Pilot	
 projects
@sarahokeefe
Pilot	
 projects
@sarahokeefe
New output 

format
Pilot	
 projects
@sarahokeefe
Reducing

effort
@sarahokeefe
@sarahokeefe
Content	
 strategy	
 in	
 practice
@sarahokeefe
Content	
 strategy	
 in	
 practice
@sarahokeefe
Content	
 strategy	
 in	
 practice
@sarahokeefe
New	
 effort
@sarahokeefe
Improving 

UX
@sarahokeefe
@sarahokeefe
@sarahokeefe
Priorities, people.
@sarahokeefe
@sarahokeefe
@sarahokeefe
@sarahokeefe
@sarahokeefe
@sarahokeefe
@sarahokeefe
@sarahokeefe
@sarahokeefe
@sarahokeefe
Content	
 strategy	
 triage
@sarahokeefe
❖ ROI
❖ Visibility
❖ Risk
❖ Complexity
“Who	
 you	
 gonna	
 call?”
@sarahokeefe

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Content Strategy Triage: Who lives? Who dies? Who do you fight to save?