2. 2
OurMission
Uplift Multi Media Technologies, Inc. provides specific training and services
to the unemployed, nonprofits, entrepreneurs and impoverished business-
es while expanding social enterprises in the community. One of our goals is to
become the leading training facility in web/graphic design and media pro-
duction in the state, utilizing the latest technology to shift unemployment by
creating jobs through entrepreneurship. In the Training Facility itself, the or-
ganization provides hope through job creation, promotes struggling small
businesses and provides economic growth in impoverished communities. In
the studio, Uplift Multi Media Technologies, Inc. promotes and produces digi-
tal media,” Scott Woeckener, founder of Uplift Multi Media Technologies, Inc.
AboutUpliftMultimedia
UpliftMultiMediaTechnologies,Inc.locatedinWestAllis,Wisconsin,isanon-profit
organization founded by Scott Woeckener, in 2009; 501(C)3 was granted in 2010.
Scott saw a specific need to train the unemployed, physically challenged and re-
cent graduates in an expanding technical field of social multimedia enterprise.
This would include training, developing specific skill sets and marketing, creating
instructional products and services while building individual confidence in its stu-
dents. The organization will provide hands on real world experience and applied
applicationstointeractusingsocialmediaskillswhileassistinginthedevelopment
of individual student’s lists of clients so that they may become new entrepreneurs.
Uplift Multi Media Technologies, Inc. is a multi-faceted company, with the poten-
tial to branch into new venues as the organization grows. Currently four modules
have been developed in the organization beginning with our Website module.
Developing this main corner stone module has led to include the progression of
three other modules; Media production, Post Production Editing and Corporate/
Special Events. We are able to generate enough revenue to assist in the growth of
our training facility. However, we will need additional funding to hire additional
trainers and expand enrolment by 75% in order to maintain our business plan.
Uplift Multi Media Technologies, Inc. is committed to high quality instructional
design and educational new media development, and provides a core deliver-
able of programs, innovative courses, and learning objects for the social digi-
tal media education, distributed learning, and e-learning proprietary markets.
Currently Uplift Multimedia Technologies, Inc. is in the process of completing the
application for a training facility/school for the Board of Education. Once the or-
ganization is approved, we will have six months from the approval date to be a ful-
ly functioning training school facility. The staff including trainers and upper man-
agement will be certified as Masters in MOS as well as Adobe. The organization is
currentlyintheprocessofobtainingtheBoardofDirectors’LiabilityInsurancealso.
3. 3
EntrepreneurshipEducation
upliftmultimedia.org
Real Entrepreneurship is not only about learning how to run a business, but
how to be a better employee and better citizen. Entrepreneurship is a key driver
of our economy. Wealth and a high majority of jobs are created by small busi-
nesses started by entrepreneurially minded individuals, many of whom go on
to create big businesses. People exposed to entrepreneurship frequently ex-
press that they have more opportunity to exercise creative freedoms, high-
er self esteem, and an overall greater sense of control over their own lives.
As a result, many experienced business people political leaders, economists, and
educators believe that fostering a robust entrepreneurial culture will maximize
individual and collective economic and social success on a local, national, and
global scale. It is with this in mind that the National Standards for Entrepreneur-
ship Education were developed: to prepare youth and adults to succeed in an
entrepreneurial economy.
Using this framework, students will have:
• Progressively more challenging educational activities.
• Experiences that will enable them to develop the insight needed to discover
and create entrepreneurial opportunities.
• The expertise to successfully start and manage their own businesses to take
advantage of these opportunities.
As is the case with reading, writ-
ing and even learning a foreign
language, the earlier in life we’re
exposed to crucial skills, the eas-
ier they are to pick up. Entrepre-
neurial expertise is no different.
That’s why Gregg Christensen
and others from the Nebraska
Department of Education (NDE)
are seeking to include more en-
trepreneurial options in the cur-
ricula used by schools across the
state.
4. 4
UpliftMultimediaCurriculum
Uplift Multimedia is the first
Multimedia training program of
its kind in Milwaukee. Focusing
on helping students become
multimedia entrepreneurs
Uplift Multimedia uses Adobe software and the curriculum provided by Adobe Youth Voices in
addition to the curriculum provided by Lynda.com and Apple software. Uplift Multimedia has
a state of the art render farm and a robust organizational cloud network. Moreover, Uplift Mul-
timedia has partnered with Time Warner Cable and the City of West Allis to operate their own
local cable channel. Students the world over will be able to showcase their projects on Uplift
Multimedia’s very own television station.
All students start off each program module at Level 1 (beginners) where they will learn the basic
skill sets needed for the particular module of study. All Level 1 students work on projects that
haveapersonalmeaningtothem. Thestudentsdeterminethecontentandformoftheirperson-
al narratives while incorporating the following elements to their story: finding the link to their
story with a broader perspective and showing how their message is relevant to their audience.
After 90 days, students then move to Level 2 (intermediate) classes, where their skills are
strengthened through the creation of collaborative short documentaries. At this level, stu-
dents from all modules will broaden their perspectives to stories that have a deeper com-
munity impact. As part of their development, they collaborate with experts and community
members from the Milwaukee 7 region to explore stories with political and social significance.
During the intermediate modules, students are expected to produce work with a higher pro-
duction quality, use more sophisticated production techniques, be more self-sufficient in their
roles as producers, and to push their critical thinking about their own and others’media to the
next level. Level 2 modules are designed to prepare students with the basic skill set needed to
work on commercial projects under the supervision of Uplift Multimedia in Level 3.
Students then move on to Level 3 (advanced) where they will learn how to market and promote
their skills to Milwaukee 7 region companies and organizations.
Working with the Uplift Multimedia Instructors, students will learn how to determine the scope
of a project and how best to meet the multimedia needs of an actual customer. Additionally,
Level 3 students will work on the skill sets required to make them excellent candidates when
applying for a job or marketing their skills as an independent contractor.
5. 5
ClassModulesandProjects
Uplift students will combine aesthetic skills
along with the technical skills necessary to
understand the coding behind their projects.
Additionally, students will take introduc-
tory workshops in order to gain an under-
standing of basic video production tech-
niques: lighting, sound, editing, workflow,
compression and output to the Internet.
Uplift Multi Media Technologies, Inc. is a
multi-faceted training facility, with the po-
tential to branch into new venues as the
company grows. The company is capable
of training entrepreneurs in the produc-
tion of digital video scrapbooks by digi-
tizing customers’ photos and videos, set-
ting them to music, and using selected
digital effects to create the video memory.
Web design
Photography
Media Production
Post-editing production
Uplift Multimedia’s curriculum is aimed to introduce underserved communities to
the fundamental building blocks necessary for communicating and fulfilling their
potential as creative and innovative media makers. Through the creation of mul-
timedia stories, students will contribute in every phase of the media-production
process: from inception to distribution and every point in between. It is our objec-
tive to empower students with theskill set and work ethic they will need in order to
successfully leverage their education into a career.
The photography Module focuses on how
to integrate digital photography used for
commercial applications. Students will learn
how to use a myriad of technologies in or-
der to produce photographic images in ad-
dition to image manipulation. Students
will learn composition and design, lighting
and exposure, camera control and fram-
ing, and applied technique such as night,
dynamic range, and sports photography.
In order to set Uplift students apart
from other professional programs is ex-
pertise in software applications, work-
flow experience, speed and knowledge
of how media works on different plat-
forms. Another quality that will prepare
Uplift students is the advancement of
collaborative training in motion graph-
ics. Students will learn how to incorpo-
rate the elements of editing multimedia
with motion graphics and sound design.
upliftmultimedia.org
7. 7
WebDesignModule
CourseOutline
The Art of Web Design
• Aesthetics of Design
• Project Workflow
• Color Theory
• Web Development
• HTML/CSS
• PHP
Dreamweaver
• Multiple Browser Design &Workflow
• Incorporating Multimedia
• Integrating Authoring Languages
Students will learn more than designing websites for multiple plat-
forms. In order to become a coveted candidate in the competitive
world of web design a web professional needs the requisite coding
skills and understanding of cross-browser difficulties that will set them
apart from other applicants. Uplift students will combine aesthetic skills
along with the technical skills necessary to understand the coding behind
their projects. Additionally, students will take introductory workshops in
order to gain an understanding of basic video production techniques:
lighting,sound,editing,workflow,compressionandoutputtotheInternet.
upliftmultimedia.org
Optimization
• Design For Mobile Devices
• Link Building
• Search Engine Optimization (SEO)
• Social Networking Basics
• Typography
• Web Video and Podcasting
Photoshop
• Media Manipulation for the Web
• Preparing Media for the Web
Flash
• Actionscript for Designers
• Integrating Multimedia
Wordpress
• Content Management
• Media
• Comments and Discussion
• Extending WordPress
• User Accounts
• WordPress Settings
9. 9
Photography Module
CourseOutline
The Elements of Digital Imaging
• Aesthetics of Photography
• Elements of style
• Workflow
• Black and White vs. Color
• DSLR Cinematography
• Experimental Techniques
• Documentary Techniques
Photoshop
• Use of common tools
• Prepare images for Dreamweaver
• Scanning source materials for desig
• Masking
InDesign
• Use of common tools
• Layout essentials for multiple platf
• Creating accessible PDFs
Illustrator
• Introduction to Illustrator
• Differences and uses between
Photoshop vs. Illustrator
• Using vector drawing tools
upliftmultimedia.org
The Photography Module focuses on how to integrate digital
photography used for commercial applications. Students will
learn how to use a myriad of technologies in order to produce
photographic images in addition to image manipulation. Students will
learn composition and design, lighting and exposure, camera control and
framing, and applied technique such as night, dynamic range, and sports
photography. Additionally, students will learn the basics of video pro-
duction to fully implement and utilize today’s digital camera technology.
11. 11
VideoProductionModule
CourseOutline
upliftmultimedia.org
Pre - Production
• Researching a subject
• Understanding the project requirements
• Screenwriting
Lighting
• 3-point - Intro
• 5-point - Intermediate
• Chroma Screen
• Studio Lighting Techniques
Production
• Producing and Directing a project
• Perrforming the different production roles
• Learn how to ingest, log and transcode footage
Post – Production Basics
• Aesthetics of Editing
• Video Editing basics
• Workflow
• Compression
• Introduction to Photoshop
The Art of Video Production
• Aesthetics of Video Production
• Pacing
• Workflow
• Audio Design
• Cinematography
• Experimental Techniques
• Documentary Techniques
Camera Operation
• Introduction to the Video Camera
• Shooting Techniques
• Advanced Camera Techniques
• Video Engineering
• Introduction to Digital Photograph
Audio
• Mic Overview
• Levels
• Real-World and Studio Applica-
tion
Students will gain expert Video Production training to become technically
and functionally savvy members of the digital video industry. Comprehen-
sive workshops taught by industry professionals will provide students the
opportunitytoyoutheskillsetsneededforasuccessfulcareerinthedemandingfield
ofdigitalvideo.TrainingincludesHDcameraskills,lightingandsound,introduction
to video editing and DVD Authoring, Promotions, and Practical Application skills.
13. 13
Editing&PostProductionModule
CourseOutline
The Art of Editing
• Aesthetics of Editing
• Pacing
• Workflow
• Audio Design
• DSLR Cinematography
• Experimental Techniques
• Documentary Techniques
Audition
• Sound Design
• Restoration
Video Compression and Media Authoring
• Encore and Media Encoder
• DVD Authoring
• Media Compression
• Workflow Optimization
Photoshop
• Specific for Video Editors
Premiere Pro with SpeedGrade
• Color Correction
• Image Stabilization
• Multi-cam editing
• Chroma Key
After Effects
• Compositing
• Motion Tracking
• Expressions
• Image Stabilization
upliftmultimedia.org
In order to set Uplift students apart from other professional pro-
grams is expertise in software applications, workflow experience,
speed and knowledge of how media works on different platforms. An-
other quality that will prepare Uplift students is the advancement of collabo-
rative training in motion graphics. Students will learn how to incorporate the
elements of editing multimedia with motion graphics and sound design.
14. 14
UpliftTrainers
UpperManagementTeam
Scott Woeckener is the man behind the dream of creating a training facility specifically dedi-
cated to job creation in the world of multimedia. His experience with digital cameras, green
screen usage, web design and both video production and editing has led to creating a training
facility. An entrepreneur himself, after working numerous years in sales management has led
him to his passion of creating media products for the promotion of local businesses. Helping
struggling businesses in local communities, he has found a growing demand of technological
advancements and a need for entrepreneurs in the multimedia world.
KarenVan Nieuwenhuize is a licensed teacher with a Masters degree in Education. She has over
20 years as an educator, implementing teaching strategies, utilizing best practices, research
and design of curriculum, and hands on experience with project development and implemen-
tation. In recent years, Karen has gained experience with information management, data entry,
research studies and grant writer applications.
Brad Gollman was born and educated in Milwaukee, Wisconsin. He attended John Marshall
High School and the University of Wisconsin-Milwaukee. He served four years in the Air Force
as a forward air Controller. Returning to civilian life he eventually became a real estate ap-
praiser and broker both inWisconsin and Arizona. He retired as a building inspector for the city
of Milwaukee.
Nicholas Fuchs earned his Master’s Degree in Accounting and undergraduate degrees in Busi-
ness Administration. As a member of the organization, he provides insight to building site and
real estate operations. Nicholas is dedicated to the advancements in technology, entrepre-
neurship and promoting small businesses. He brings his expertise in efficiency with managing
a business and negotiations, reviewing and interpreting data, and analyzing production flow
with cost effectiveness.
Photography Module
Douglas Brueckner has 18+ years in professional photography especially in not-for-profit func-
tions. As a small business owner himself, he brings a valuable skill set to the students in order
to provide real world experience in the field of entrepreneurship. He received his education at
Sussex University in Brighton, England and completed his Masters degree at the University of
Wisconsin - Milwaukee. .
Web Design Module
Kurt Strzyzewski holds a Bachelor’s Degree in Computer Science from the University of Wiscon-
sin – Milwaukee and has IT certifications in computer hardware, software, networks, Linux and
Microsoft. He has worked in various technical fields; including software engineering, network
engineering, search engine optimization, and web design. In 2010, Kurt founded Your SEO
Ranking which focuses on helping businesses create an online presence with their company.
15. 15
Editing & Post Production Module
With over 20 years experience in the electronic media field, AnthonyRaduka possess a vari-
ety of visual communication experiences, including multimedia technologies, linear and non-
linear video editing, presentation graphics, HTML/Internet and Intranet programming, PBX,
Distance Learning Technologies and Virtual World applications. Anthony is proficient with the
Windows and Macintosh operating systems and applications, along with the ability to net-
work small business computer workstations and WI-FI. In addition, his experience includes
teaching media applications and providing technical support and training to faculty and staff
in post secondary and k-12 educational institutions.his drive to help others tell their story is
an integral component of his teaching philosophy. Todd has educated teens, young adults,
and working professionals in all phases of multimedia production in non-profit organizations.
Video Production Module
Todd holds a Master’s Degree in Documentary Video Production from the University of Florida
and is continuing to build his knowledge base through a Master’s of Science Degree in Cur-
riculum Design and Education Technology from the University of Wisconsin in Milwaukee. He
has worked for twenty years in the public and non-profit sector creating and producing direct
multimedia. In the summer of 1999, Todd founded YV3 Productions to help non-profit organi-
zations create and produce promotional media. He has been awarded both the Angelus Award
and Long Beach Film Festival award for his documentary SidVision.
upliftmultimedia.org
16. ContactUs!
Uplift Multimedia Technologies, Inc.
8544 W. National Ave
West Allis, WI 53227
Phone (414) 255-9985
Fax (414) 545-6553
E-mail contact@upliftmultimedia.org
upliftmultimedia.org
