socialchorus_Value of the Power Middle in Social Marketing
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A 3-Step Guide to Activating Untapped Social Influencers
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socialchorus_Value of the Power Middle in Social Marketing
- 1. The Leading Social Word-of-Mouth Marketing Solution The Value of the Power Middle in Social Marketing A 3-Step Guide to Activating Untapped Social Influencers Greg Shove @gregshove info@socialchorus.com Founder/CEO
- 2. Engagement that Scales 2 Harnessing professional influencers to tell your story isn’t the best way to reach millions. Scale and engagement can be achieved when working with 100 – 300 Power Middle advocates.
- 3. Professional Influencers High Reach. Low Engagement. 3 50K to 1M+ followers Relatively large audiences Lower cost than celebrities but… Professional influencer audiences eventually reach a size where active engagement gives way to simply consuming content.
- 4. The Power Middle Loyal Audience. High Engagement. 4 Large scale social engagement is increasingly driven by a group of influencers and advocates we call the Power Middle. Smaller, but fiercely loyal audience (500 – 25K social reach) Trusted, niche communities = significantly higher engagement rates compared to paid and owned media (16x on average) Hundreds of Power Middle Influencers. Tens of thousands of social endorsements. Tens of millions of consumers.
- 5. A Look at the Numbers 5 Display Advertising Facebook (Top 30% of Brands) Power Middle Advocates (assuming 100-200) 3x the engagement
- 6. Typical Results 6 A Power Middle campaign with 100 advocates routinely drives 10 endorsements per influencer and delivers 30K to 40K social endorsements to millions of consumers.
- 7. Spend Less, Get More With the Power Middle 7 Editors & Celebrities The Power Middle Social Influencers Fans & Followers The New Pyramid of Influencers
- 8. 3 Keys to a Successful Advocate Marketing Campaign 8 There are 3 important factors in every successful advocate marketing campaign:
- 9. Find the Right Power Middle Advocates 9 Who are the most valuable influencers? Natural storytellers who will: Advocate on behalf of your brand Drive engagement Move the conversation beyond ‘likes’
- 10. Reach out to Influencers the Right Way 10 Establish trust Highlight mutual benefits and value Don’t waste time – get started!
- 11. Social Currency The Mutual Value Exchange 11 Social currency can be divided into five categories:
- 12. Learn More About the Value of the Power Middle 12 Social word-of-mouth marketing continues to dramatically change how brands market to consumers. The social influencer landscape is shifting to focus more on engagement.
- 13. Download the New SocialChorus E-book Now! 13 Don’t make the mistakes others have made. Click here to get all the details from our ebook on the Value of the Power Middle in Social Marketing.