This is a presentation I gave at Mobile World Congress (MWC) 2015 about the findings of the first detailed report on the emerging Lifecycle Service Orchestration (LSO) market, published by the Rayno Report (www.raynoreport.com). The report was based on primary research with global operators, including three months of research, a joint survey with the MEF: “Emerging Dynamic ‘Third Network’ Services & the Role of LSO," and more detailed interviews with 25 service providers and technology vendors.