“The E-Mail Power Pack” is a 3-volume set of guides including “E-Mail Subject Line Brainstorm”, “Hot Button E-Mail Copywriting” and “High Conversion E-Mail Copywriting” that will give you a competitive edge: ensuring that your e-mail gets delivered, opened, read and responded to.

1. E-Mail Subject Line Brainstorm
901 Field-Tested E-mail Subject Lines
That Get Your E-mails Opened
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2. E-Mail Subject Line Brainstorm
TABLE OF CONTENTS
Will My E-mails Be Opened? 3
Introduction 4
Chapter 1: The Basics of Effective Email Subject Lines 5
Chapter 2: 21 Different Types of E-mail Subject Lines 6
Chapter 3: Using These E-mail Subject Lines 11
Chapter 4: How Do You Spell Free 16
Chapter 5: 901 Field Tested E-mail Subject Lines 17
Chapter 6: Spam Filters 58
Resources 62
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3. Will My E-Mails Be Opened?
The target of your e-mail is being bombarded by messages. Not only have they limited
their time with e-mail (just one more browser tab open along with Facebook, Twitter,
etc.), but when your message arrives, it is surrounded by competition vying for your
target’s attention.
Whether you are a salesperson with a relatively small territory or an Internet Marketer
with a list of 10’s of thousands of opt-in subscribers, there is always a lingering fear that
your important e-mail message will end up in the recycle bin without being opened.
The surest way to avoid that happening is by being a known and trusted source of the
person to whom the e-mail is being sent. I can’t help you there. I can, however, help you
develop a subject line that will get more of your emails open (and read and acted upon).
Before we continue, I would like to ask “spammers” to immediately erase this
eBook from their hard-drive and request a full refund. I’ll gladly refund your
investment. This is as nicely as I can put it: if you are not e-mailing to people you
know on some level or to people who have opted-in to your list or otherwise have
indicated their approval for you contacting them, I would prefer you not use my
material and I don’t want you as a client.
3 E-Mail Subject Line Brainstorm™ © www.FastForwardIncome.com

4. Introduction
An email that isn’t opened goes unread. If you want your e-mail to be opened, you need a
strong subject line. An e-mail subject line is like a headline for an article or
advertisement; if the headline does not convince the target to read on, then all is lost.
“On the average, five times as many people read the headline as read the body copy.
It follows that, if you don’t sell the product in your headline, you have wasted 80%
of your money.” -David Ogilvy
Strong e-mail subject lines persuade the reader to open and read the text that follows.
Studies show that with effective email subject lines, open rates can routinely be boosted
by 50% or more.
R. Scott Frothingham
www.FastForwardIncome.com
A Resource for Entrepreneurs,
Managers and Sales Professionals
Fastforward Your Success with the 5 eBook collection: “>>Success Classics”,
“>>Strategy Classics” and the 5 eBook collection: “>>Marketing Classics”
from the FFI Store at www.FastForwardIncome.com
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5. CHAPTER 1
The Basics of Effective Email Subject Lines
▪ Arouse Curiosity; is the subject line sufficiently intriguing to prompt the recipient to
open your e-mail? Be careful not to “give away” the entire message in the email subject
line and lessen reader’s incentive to read further.
▪ Avoid Tricking Readers; you want to grab attention and create interest, but Mystery make
sure not to cross the line of "tricking" the recipient into opening an email with content
that does not deliver on the promise of the subject line. It does you no good if, based on
the “promise” of the subject lines, the recipient opens your email, but is disappointed or
confused.
▪ Appeal to Self-interest; everybody has things they want to avoid, improve, or solve.
Offering the reader something that benefits them will make them more responsive.
Often a quick and easy way to do something is effective … the more targeted towards
a prospect’s specific needs/wants, the better.
▪ Be Succinct; shorter e-mail subject lines typically produce higher open and click-through
rates: Some e-mail clients permit 80+ characters, others truncate, e.g., AOL and Hotmail
truncate the email subject line if it is longer than 45-51 characters.
5 E-Mail Subject Line Brainstorm™ © www.FastForwardIncome.com

6. Chapter 2
21 Different Types of E-mail Subject Lines
1. URGENCY Subject Line - Because many people respond better to the threat of
losing than to the promise of gaining, the use of urgency is an effective marketing
tool that can also work in an e-mail subject line.
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2. BENEFIT Subject Line - An implied promise can be an effective way to get
attention and interest in an e-mail subject line. The BENEFIT e-mail subject line
conveys, in a few words, how your prospect can gain, save or accomplish
something.
I got you a free VIP pass, Scott
3. OFFER Subject Line –Basically this the BENEFIT subject with a more specific
benefit positioned as an offer (often combined with the PRODUCT-ORIENTED
subject line) that reveals the primary benefit.
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Get the full version of E-Mail Subject Line Brainstorm and
Discover the secrets of getting your e-mails opened at
http://www.fastforwardincome.com/E-Mail-Power.html
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