Scott Freehafer gave a presentation on harnessing the power of social media for colleges and universities. He discussed how social platforms like Facebook, LinkedIn, and YouTube can help schools recruit, engage, and stay connected with students, faculty and alumni at little to no cost. While social media requires strategy and discipline, it can grow a school's network and build relationships if content adds value on a regular basis. LinkedIn was highlighted as the premier professional networking platform, providing tools for profiles, groups, discussions and content sharing that can benefit schools. The presentation concluded by inviting attendees to join new ACBSP-focused LinkedIn groups.

1. ACBSP National Conference June 26, 2011 1 “Harnessing the Power of Social Media”It’s Free…Well, It’s Sort of Free! Scott Freehafer, Ph.D., SPHR Assistant Professor of Business Director, MBA and Non-Traditional Programs at The University of Findlay

2. Session Description 2 Facebook, LinkedIn, and YouTube have to potential to change how colleges recruit, interact with, and stay connected with their prospective students, current students, and alumni. Best of all, these resources are free (well, sort of free) and can help move your college forward.

3. The Social Media Revolution 2 3

4. Social Media…Do We Have a Choice? 4 What do you think? Is Social Media a Fad? Is it a “fundamental shift in the way people communicate?” Can it be a distraction and a waste of time? Can it be a productive use of your time? Does it require Discipline? A Strategy? A Champion? Can it help you grow your school and connect with your students, your faculty, your alumni? Is it “one more thing”?

6. Facebook?

7. LinkedIn?

8. My Space?

9. Skype?

10. Twitter?

12. Did You Know ACBSP Is On Facebook? 7

13. The University of Findlay Is On Facebook 8

14. So Is The UF College of Business 9

15. What Can You Do With Facebook? 10 Make “Friends” with your students (but be careful?) Make “Friends” with your colleagues Start a Group for your class, major, club, department, and college Post Updates on your group’s Wall and the members’ Walls get updated Provide Information Post Photos and Videos Create and Participate in Discussions Create Events Advertise to your network or to a targeted group

16. Some Things You Might Want to Consider 11 Deciding to use Social Media for Business Purposes has to be intentional and regular Someone needs to be “responsible” for a group Check on your school’s Social Media Policy To maximize your use of Social Media, you have to add value to others on a regular basis – discussions, articles, advice, information, and videos But you can’t flood the people in your network with useless information and noise or they will drop you What you do has to be relevant to your audience! Good things can go Viral and so can Bad things! United Breaks Guitars – over 10 million hits on YouTube

17. But Facebook Is Not the Only Game in Town! 12 LinkedIn is the Premier Business/Professional Social Networking Platform LinkedIn has some significant advantages over Facebook including (It Is Called Architecture!) You can create your own LinkedIn profile and Groups You can create up to 30 subgroups under your LinkedIn Group You can have moderated discussions with your members You can post links to videos, articles, and websites You can have your own company blog with its own followers

18. LinkedIn - #1 Site for Professional Networking 13

19. LinkedIn Profiles – The Modern Resume 14

20. LinkedIn Groups and Subgroups 15

21. LinkedIn Tips 16 Once you have established your profile, work to get it 100% complete. Join and participate in relevant groups. Build your own personal networks with your colleagues, professionals, and students (?). Participate in Linked Answers to build your network and your credibility. Monitor what people are saying about you and your organization and reply privately to complaints where you may have an opportunity

22. LinkedIn Tips 17 If you join groups, make sure you manage your membership so you do not get bombarded with emails – same thing with Discussions – Opt out of emails unless you really want them! Add value to your networks and to the groups you belong to by participating in discussions, posting jobs, links, videos, etc. If your group grows, get help in managing it – There are three levels of administration – Owner, Manager, Moderator

23. LinkedIn Tips 18 LinkedIn has a Job Board, but it is not as large as the major job board, but by using “Companies”, you can see who is working for an organization that you might be interested in working for. LinkedIn’s “More” function includes: Companies Answers Direct Ads Learning Center Reading List Events Company Buzz SlideShare Polls

24. LinkedIn Companies 19

25. LinkedIn Answers 20

26. LinkedIn Learning Center 21

27. LinkedIn Reading List 22

28. LinkedIn Events 23

29. SlideShare Presentations 24

30. LinkedIn Polls 25

31. LinkedIn Advanced People Search 26

32. Twitter and Flipboard 27

33. Managing Social Media 28 Do a little bit every day! Use Social Media coordination tools like: Hootsuite - http://hootsuite.com Seesmic - http://seesmic.com/app Tweetdeck - http://www.tweetdeck.com/

34. HootSuite.com 29

35. Integrating YouTube Video 30 You can upload videos to YouTube and Google Video and then link those videos to your social media sites through the “Discussions” function in LinkedIn and through the “Wall” in Facebook. These videos can be about your programs, your students, your faculty, your school or anything else for that matter! Let’s check a video out! UF College of Business YouTube Video

36. So, What’s In It For You? 31 “It’s not a matter of IF, it’s a matter of WHEN and HOW” Obviously, you don’t have to engage in Social Media, but will you be shortchanging yourself and your school and actually making things more difficult for you and your school in the future if you don’t embrace Social Media?? Social Media is FREE, but there is a COST – You have to think about the Return on Time Invested (ROTI). But I believe it is worth the investment.

37. My ACBSP Investment! 32 In honor of this presentation, I have built a series of ACSBP LinkedIn Groups and I would like you invite you to participate in them and suggest additional groups which would make sense to create.

38. Main ACBSP LinkedIn Group 33

39. ACBSP Subgroups 34 ACBSP Region 1 - Northeastern Council ACBSP Region 2 - Eastern Council ACBSP Region 3 - Southeastern Council ACBSP Region 4 - Great Lakes Council ACBSP Region 5 - Midwestern Council ACBSP Region 6 - Southwestern Council ACBSP Region 7 - Western Council ACBSP Region 8 - International Council ACBSP Region 9 - Latin American Council

40. ACBSP Subgroups 35 ACBSP Faculty Exchange ACBSP Leadership Exchange ACBSP Student Exchange What else would you like to see created?

41. THANK YOU! 36 Scott Freehafer, Ph.D., M.Ed., MBA, SPHR Director of MBA and Non-Traditional ProgramsAssistant Professor of BusinessThe University of Findlay302 Old MainFindlay, Ohio 45840419-434-4002 freehafer@findlay.edu http://www.linkedin.com/in/scottfreehafer Skype - scott.freehafer Or just Google me!