Scot McAllan

Sydney, Australia Australia

Chief Performance Officer | Digital & eCommerce Marketing | Digi_Vest

Advertising / Marketing / PR

As the CPO @ Digi_Vest I will guide your business through the digital maze. Doing thorough due diligence and assessment of your business is vital for the success for both parties to see consistent growth in a highly competitive online environment. Getting the right foundations/ set-up is essential for correct optimisation. Getting the right signals from your data can ensure we pull the right levers at the right times. Once the monthly rhythm of digital media has started then constant testing of different media channels is part of the on-going performance journey. The digital path is constantly changing so having experts who are testing these channels across many partners, verticals an...