SCC2013 - Citizen Science - Michael Pocock

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Presentation from Working with arts festivals at the 2013 Science Communication Conference organised by the British Science Association - slides by Michael Pocock

Karriere Technologie Business

Real science and real
engagement: the value of
citizen science
Michael Pocock

2002
2003
2004
2005
2006
2007
2008
2009
2010
50km
Horse-chestnut leaf-miner
Cameraria ohridella

1. Hands on – very
interactive
2. Working with schools
and the media
3. Hypothesis led =
involvement in the
scientific process
Mission:
pest controllers
Is pest control
greatest where the
moth has been longest? Parasitoid = ‘Pest controller’
Cameraria ohridella = ‘Alien moth’

Mission: alien moths
Is the level of damage to
trees is greatest where the
moth has been longest?
0
1
2
3
4

Website
 Interactive
 Easy to develop
 Not field-based =
less accurate & fewer
records
2010

2011
Take photo and score damage
GPS gets location
Describe ground cover
(hypothesis-led science)
With Dave Kilbey
Funding:
2010
Website
 Interactive
 Easy to develop
 Not field-based =
less accurate & fewer
records
Photo: Dave Kilbey

More engagement 
• 18,000+ downloads
• Greater participation, new audiences
• Newsworthiness
Better science 
• Greater accuracy
• Ease of contributing (6160 uploads from
2450 devices)
• Data validation
iTunes No. 1 UK
education app
Crowd-sourced validation of uploaded photos

1
b
1
2
3
4Modelleddamagescore
atendofSeptember
0.0
0.1
0.2
0.3
0.4
0.5
rep(1:9, 3)
ParasitismofC.orhidellainJuly
interpolated
extrapolated
c
2010
2009
2008
2007
2006
2005
2004
2003
2002
Arrival date
Results
The level of leaf
damage is greatest
where the moth has
been longest
The level of ‘pest
control’ is greatest
where the moth has
been longest →
interesting ecology

The final mission: Can birds save our conker trees?
Inspired by the citizen scientists themselves

With Darren Evans
Funded by:
The highlights
• Engaged c. 18, 000 people
• Reached several million
people
• Received 10, 000+ data
points
• Addressed hypotheses
about an invasive insect
• Discovered new biology
about the insect
• Real science and good
engagement

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SCC2013 - Citizen Science - Michael Pocock

1. Real science and real engagement: the value of citizen science Michael Pocock

2. 2002 2003 2004 2005 2006 2007 2008 2009 2010 50km Horse-chestnut leaf-miner Cameraria ohridella

3. 1. Hands on – very interactive 2. Working with schools and the media 3. Hypothesis led = involvement in the scientific process Mission: pest controllers Is pest control greatest where the moth has been longest? Parasitoid = ‘Pest controller’ Cameraria ohridella = ‘Alien moth’

4. Mission: alien moths Is the level of damage to trees is greatest where the moth has been longest? 0 1 2 3 4

5. Website  Interactive  Easy to develop  Not field-based = less accurate & fewer records 2010

6. 2011 Take photo and score damage GPS gets location Describe ground cover (hypothesis-led science) With Dave Kilbey Funding: 2010 Website  Interactive  Easy to develop  Not field-based = less accurate & fewer records Photo: Dave Kilbey

7. More engagement  • 18,000+ downloads • Greater participation, new audiences • Newsworthiness Better science  • Greater accuracy • Ease of contributing (6160 uploads from 2450 devices) • Data validation iTunes No. 1 UK education app Crowd-sourced validation of uploaded photos

8. 1 b 1 2 3 4Modelleddamagescore atendofSeptember 0.0 0.1 0.2 0.3 0.4 0.5 rep(1:9, 3) ParasitismofC.orhidellainJuly interpolated extrapolated c 2010 2009 2008 2007 2006 2005 2004 2003 2002 Arrival date Results The level of leaf damage is greatest where the moth has been longest The level of ‘pest control’ is greatest where the moth has been longest → interesting ecology

9. The final mission: Can birds save our conker trees? Inspired by the citizen scientists themselves

10. With Darren Evans Funded by: The highlights • Engaged c. 18, 000 people • Reached several million people • Received 10, 000+ data points • Addressed hypotheses about an invasive insect • Discovered new biology about the insect • Real science and good engagement

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SCC2013 - Citizen Science - Michael Pocock