ALL Content Can Be Viral
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Presented at Echelon Singapore 2016
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ALL Content Can Be Viral
- 1. Eli Schwartz Director of Marketing, APAC SurveyMonkey Everyone Can Be A VIRAL Marketer Echelon Singapore 2016
- 2. Why do you want to go viral? 2
- 3. Why do you want to go viral? 3
- 4. 4
- 5. 5
- 6. Everything can be viral
- 7. How to get in touch: Email:elis@surveymonkey.com Twitter:@5le LinkedIn: Just search
- 10. • Controversy • Anger • Joy • Newsworthy • Easy to consume • Practical & useful There must be an emotional connection for you to engage What do the experts say? 10
- 11. • Attributes – tie in to who people are (e.g students, patriotism) • Tribes – make them a part of something (“Pissed off consumers”) • Insights – confirm a flattering attribute (Yup, you are smart) • Ego - Share to make yourself look good • Topical – on the the relevant topics (Latest news) • Competition – Can you beat me? • Collaborative – Brings a feeling of togetherness • Delight – LOL! • Actionable – How to lose weight Examples of viral triggers 11
- 12. • Bill is Stupid • Ice bucket challenge • Various infographics • Videos Examples of virality 12
- 13. • Bill is Stupid • Ice bucket challenge • Various infographics • Videos Examples of virality 13
- 14. • Bill is Stupid • Ice bucket challenge • Various infographics • Videos Examples of virality 14
- 15. • Bill is Stupid • Ice bucket challenge • Various infographics • Videos Examples of virality 15
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- 17. • Male vs female? • Age? • Hours of sleep at night • How much money do you make? • Bad habits? • Where do you live? • Have you ever been unfaithful? • What was the last lie you told? • Devices? • Scenarios • Image reactions Use surveys and ask BOLD questions 17
- 18. Paint a bullseye around your darts 18 Prewrite your headlines ___% of ____ ____ want to ____ with____
- 19. Paint a bullseye around your darts 19 Prewrite your headlines ___% of ____ ____ want to ____ with____ 16% of married | males want to have an affair with Justin Bieber
- 20. Surveys = data = Unique content charts article s infographics blogs PDF Surveys
- 21. Case study
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- 28. What was the other? 28
- 29. 29
- 30. Turned in into an infographic 30
- 31. Results 31
- 32. Toilets go viral, but so do lots of other topics! 32
- 33. • Dig deep into behaviors • Put numbers in the headline • Use short URL’s • Make the URL’s descriptive • Use images above the fold • Make it easy to scan • Time it right • Get it to influencers • Be newsworthy • Use paid social • BUILD IN THE EMOTION Next steps 33
- 34. __%of___ Echelon attendees would rather have lunch with ___ than hear about content #viralechelon 34
- 35. Email me for slides: eli@surveymonkey.com
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