1. EduMedia is an educational media company that has been creating innovative media ventures like Krayon, School Cinema, Mentor and Activity since 1997 to positively impact education. 2. EduMedia conducted surveys of 500 students, teachers and parents across 30 Indian cities to understand issues faced by children aged 12-14 and identify relevant topics for their School Cinema films. 3. The School Cinema program aims to blend entertainment and education through films, workbooks, and online teacher training to teach children awareness, understanding and positive action around issues identified in the surveys.