2. Module Facilitator
• I work with managers to help them
understand how enterprise applications,
web and mobile technologies can enrich
their careers.
• The client portfolio in the ICT industry
includes Microsoft, Apple, Ernst & Young,
France Telecom, HP, IBM, Oracle and SAP
.
•The work with the IT industry in Europe
has included fifty partner and customer
conferences, a dozen case studies, and
various marketing support activities.
Prof. Lee SCHLENKER,
Professeur Business Analytics
Managing Director, LHST
Web : www.leeschlenker.com
Introduction
7. • More data has been created in the
past two years than in the previous
history of the human race
• « Strategists still confuse
technology with purpose … instead
of garnering context and empathy
to inform change…” - Brian Solis
The Digital Economy
Introduction
8. IT Doesn’t Matter
• Nicolas Carr compares IT to previous tech revolutions
such as railroads and electricity. In what ways is IT
different?
• What proof can you offer that information technology in
business no longer provides competitive advantage?
• Does the pervasiveness of IT mean there will be less
innovation now?
• Hasn't competitive advantage come from unique use of
the technology, not just from the technology itself?
What examples can you give?
• Do recent advances in Cloud Computing and Mobile
Applications confirm or contradict Nicolas Carr's claims?
Introduction
9. • How does the author define
the “Fourth Industrial
Revolution”?
• The concept of looking
“outside-in” suggests that we
must understand the shifting
business context affects our
work, our careers and our
business. Give at least one
example.
• What are digital natives and
how do they look at business
differently?
• How are values changing in a
digitally intermediated world?How Business Can Thrive
in the Digital Economy (2016)
Introduction
10. • New rules of engagement
and competition
• The nature of work and
productivity
• New modes of participation in
decision-making
• The co-creation of value
• A broader range of evaluation
metrics
Le miroir digital ou la nouvelle condition humaine (2014)
Introduction
11. • A business information system is an organized set of resources
(platforms, applications, procedures, data and people) that capture
the meaning of work
Challenges
12. To help us understand the motivations, experience and objectives of the internal
and external clients of the organization
ROI
Real time data
...
Stockholders
Competition
“made in” “made by”
...
The State
Lower entry barriers
Acquisitions, OPA...
Partners
Loyalty
Real costs
...
Clients
The Enterprise
Mobility
Empowerment
...
Employees
Introduction
13. Introduction
What is our organizational focus?
What are we trying to improve?
What knowledge do we need to capture?
What can we leverage to improve the
system?
How will we measure the results?
Focus Improve Knowledge Leverage Measure
Organization Processes Explicit Transactions Efficiency
Services Delivery Implicit Interactions Effectiveness
Networks Relationship
s
Emerging Interactions Innovation
Search Relevancy Connected Associations CTR
Mobility Context Embedded Proximity Relevancy
23. • Common objectives – shared
meaning
• Actors and actants
• Innovation closely tied to
organisation
• Possibilities tied to societal
environment
Challenges
27. Challenges
• Segment the market by
needs…
• Qualify your target
segment
• Develop your products
or services to meet the
need
• Measure the results
Tristan Kromer
28. "Experience is knowledge,
everything else is information"
-- Albert Einstein
• Service economy – value comes from
services embedded in the product
• Pine and Gilmore argued that
differentiation today comes from creating
“experiences”
• Starbucks, Michelin, Hermès, Apple
• Companies provide “stages”, managers
are “actors”, customers are active
“spectators”
Innovation