A presentation of all the new digital trends that can be incorporated on digital platforms.

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DigitalTrends
that createaBang!

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Instagram’sNew
ZoomFeatures

4. InstagramAddsNewFeaturesInQuiet
Update
Feature 3
Users can now zoom while recording a video
• How? By swiping up or down
• Added to both the iOS and Android Versions
Source: http://www.digitaltrends.com/social-media/instagram-update-adds-video-zoom/
Post introducing Stories, Instagram has once again ripped off Snapchat’s features.
Feature 1
Instagram has enabled a zoom feature,
which lets people pinch the screen to
have a closer look at photos and videos
Feature 2
Users can double tap the screen while
recording a video to switch between the
front and rear cameras.
• It’s now possible to shoot yourself
and something else of interest in
the same video
• Only available for Apple users
http://cdn1.tnwcdn.com/wp -content/blogs.dir/1/files/2016/09/SmartSelectGIF_2016-
08-31-11-41-17.gif

5. Howarebrandsusingthenewzoom
functionalityforcustomerengagement?
Source: https://insights.newscred.com/heres-how-6-brands-are-using-instagrams-new-zoom-feature/
TO LAUNCH NEW PRODUCT TO PROMOTE OFFERS
Bud Light Lime-A-Rita Caption: Are you #MargaReady?
Our new flavor is just a pinch away. Zoom in and find out
what it is.
British Airways Caption: #Zoom in for a closer look. Where will
your next #CityBreak be? Whether it’s iconic #sights, the buzz of
a traditional market or the best in local cuisine, city breaks are
one of our favourite journeys. #discover#Berlin #Germany

6. Howarebrandsusingthenewzoom
functionalityforcustomerengagement?
Source: https://insights.newscred.com/heres-how-6-brands-are-using-instagrams-new-zoom-feature/
TO REASSURE QUALITYTO SHARE A JOKE
Ruby Tuesday Caption: Are those strawberries?
REAL strawberries?! Yeah, zoom on in and get
yourself some of this freshness.
Noosay Yogurt Caption: What do cows say when
they play hide-and-seek? Hint: pinch and zoom to find
out.

7. Howarebrandsusingthenewzoom
functionalityforcustomerengagement?
SPOT-THE-OBJECT CONTEST
Turbo Tax Caption: Can you spot the #TurboTax check ball?
We're celebrating Instagram #zoom & the end of summer with an
outdoor #picnic. Zoom to find the check ball and the first to answer
correctly will win a prize! #summer #giveaway
General Electric Caption: Look out below! Pulitzer prize-
winning photographer @VincentLaForet shoots a bird-eye view
photo of #GE’s Tier 4 #locomotive as it snakes along the Transit
Test Track at the Transportation Technology Center. Now that
@instagram lets you zoom into photos, get a closer look — how
many rail cars can you spot #GETier4 #IndustrialInternet #railfan

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Twitter’sNew
DirectMessage
(DM)Features

9. Twitterhasintroducedseveralnewfeatures
forDirectMessages(DMs)
Source: https://insights.newscred.com/heres-how-6-brands-are-using-instagrams-new-zoom-feature/
Know when someone has read your DMs:
You can now see if someone has read your
message. This feature is automatically
activated when you install the update.
However, it can be turned off in your “privacy
and safety” settings.
Automatic Preview of Web Link:
Now, when you send a web link in a DM, a
preview will automatically be created allowing
the recipient to get a better idea of the link
Typing Indicator:
You will now be able to see when someone is
typing a message just like on messenger apps
– by the appearance of three dots

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Social Media
Etiquette

11. The Etiquette:
 Ensure your profile is complete – not very
helpful if your customers can’t find vital
statistics such as company description,
contact information and location.
 You can post several times a day, but make
sure they’re spaced out
 Use hashtags wisely; you should not have 10
hashtags for a Facebook post
 Respond to all comments – good or bad
 Content Division:
• 80% entertain and inform
• 20% sell
 Respond to Facebook Messages in a timely
manner to keep your response rate high
 Don’t delete negative comments – address
them as honestly as possible and provide a
solution.
 Limit your product pitches to your own
Facebook page; use other pages to engage
in comments and witty conversation
Source: http://www.socialsamosa.com/2014/08/infographic-social-media-etiquette/
Why Use Facebook?
• To engage with your fans
• Post engaging and entertaining
content to attract potential
followers

12. The Etiquette:
 Use appropriate hashtags for your brand;
golden number: 11 hashtags
 Use industry relevant hashtags – think
about how people might search for your
content topic
 Always give credit to original poster when
reposting
 Don’t use hashtags such as #LikesforLikes
– it’s unprofessional
 Post consistently – to stay in your
audience’s eye
 Use the bio link to generate traffic – when
you have a new product, blog post or
landing page, add the link in the bio and
create posts with the link as your call-to-
action
Source: http://www.socialsamosa.com/2014/08/infographic-social-media-etiquette/
Why Use Instagram?
• To share a story
• Pick a unique but relevant theme
and create your own high quality
photos

13. The Etiquette:
 Respond to all comments as quickly as
possible
 Be visual; tweets that feature images earn
150% more retweets and lead to 18%
more clicks
 Interact with your audience; see a
question on Twitter that your brand can
answer? Send a friendly reply!
 Earn followers with share-worthy content,
don’t beg followers to retweet
 Build connections – send out thank you
tweets to those who mention or retweet
you.
 Don’t follow everyone, who follows you –
beware of spammers
Source: http://www.socialsamosa.com/2014/08/infographic-social-media-etiquette/
http://www.outboundengine.com/blog/social-media-etiquette-for-business-25-dos-donts/
Why Use Twitter?
• Quick, easy conversation
• Golden Rule: “keep your updates
short and response time even
shorter”

14. Themostimportant
question…Whentopost?
CoSchedule has put together 16 studies to understand the best time for posting on each
social network for MORE TRAFFIC, MORE ENGAGEMENT & MORE FOLLOWERS
Source: http://coschedule.com/blog/best-times-to-post-on-social-media/

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ThankYou