![What customer groups - communities of interest are being targeted Topguest & Instagram Facebook & Expedia ,[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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- 1. TOPGUEST & INSTAGRAM FACEBOOK & INSTAGRAM Social Media vs Social Network Sara Edward Deborah Bomstein Emilie Scharly
- 5. Will these campaigns work: yes, why - no, why not Yes No It creates participation and enlarge the community by having more fans & followers. People still aware that they are hiding commercial intention behind those games and incentives.
- 6. Do commercial campaigns change the essential nature of the social network used. Topguest & Instagram Facebook & Expedia No the essential nature of the social network used is not change by commercial campaigns. The platform already use reward program to reach more people and create engagement. Topguest is a reward program since it started. Yes the essential nature of the social network used is changed by commercial campaigns. At the beginning social platform are used to share information and create a common interest community without business intentions.