Presentation for the 2014 Retail Summit in Auckand, New Zealand. This presentation looks at some of the potential applications for iBeacons in retails and provides compelling statistics around smartphone use by shoppers on and off line.

1. iBeacons
New opportunity for retail

2. Customers need you
• Customers want to buy from you
!
• But sometimes it’s too hard
But not in the way they used to

3. Proximity vs Location
• Both are useful and important
• Location generally by GPS
• Location not specific enough
• Location lacks context

4. The rise of mobile
18.9% Increase in online sales over 2012
39.7% increase in mobile traffic
$135.27 average online order
http://www-01.ibm.com/software/marketing-solutions/benchmark-reports/black-friday-report-2013.pdf
Black Friday sales in the USA 2013

11. Drive more
customers into your
stores

12. Enhance
the in-store
experience

13. Support
customers to
get product
information

16. Know your
customers

17. Discover how
your physical
stores contribute
to online sales

18. Waitrose
• Supermarket chain
• Push message with personal welcome
• Scanning bar codes for product info
• Call for staff assistance incl. who, where and
what the like
• Location sensitive discounts

19. Permission = Trust
• Get the EXPLICIT permission of your customers

20. Early adopters
• Apple
• Macy’s - Shopkick
• Major League Baseball

21. What are iBeacons

22. iOS vs Android

23. Nathan Donaldson
www.boost.co.nz
nathan@boost.co.nz
nz.linkedin.com/in/nathandonaldson/