2. Music has long been an efficient and
effective means for triggering moods and
communicating non verbally.
It is there fore not surprising that music
Has become a major component of consumer
marketing, both at the point of purchase and in
advertising.
– Jerome Bruner, 1990
10. Advertising executives
know that if
They can create catchy
jingles and link and
emotion to a product
then the consumer has an
emotional attachment to
the product.
Likewise they will use
popular, classical, folk or
country music instead of
jingles to tie the
memories and feelings
we have to a song when
selling their product.
14. Jingles must be at least
4 measures long
Choose from the following
“Products”
1.Captain Flakes (Cereal)
2.Choco-Broc (Candy Bar)
3.Dandergone (Shampoo)
4.Cheeseburger Queen (Fast Food Chain)
15. For Homework:
Find a youtube clip of
An ad with a memorable jingle
***clip must be school appropriate***
**clip must have an original jingle
NOT A song(that’s next time )***
Hinweis der Redaktion
Use of Major and minor chords when writing jingle or anything.
