2. 1.WHAT GENDER ARE YOU?
Gender
Male Female
According to the data I was able to
gather from this questionnaire, it
clearly shows that my target audience
would be most focus towards the
female audience.
3. 2.HOW OLD ARE YOU?
0
5
10
5--10 11 -- 16 17+
Age
Series 1
The data shows that 90% of the
persons who answered this
questionnaire were at the age of 17
years old or plus, which will help me
to produce an newspaper advert
aiming more towards the adults
rather than Childs.
4. 3.HOW OFTEN DO YOU READ
NEWSPAPER/MAGAZINE DURING THE WEEK?
0
2
4
6
8
1--3 4--6 7+
Series 1
The graph shows that 60% of
the people interviewed only
read newspaper/magazine 1 to
3 times a week while only 10%
reads 7 or more times a week.
The result shows that people
nowadays does not read
newspaper/magazines as much
as they used to.
5. 4.WHICH NEWSPAPER/MAGAZINE YOU
LIKE TO READ THE MOST?
Newspaper/Magazine Company
The Sun TV Choice The Guardian The Daily Telegraph Other
In this question the people who were
interviewed were free to pick their
favourite newspaper/magazine.
Turned out TV Choice were the most
picked with 40% followed by The Sun
with 30% which makes me come to
an conclusion that was also
reinforced by the first question that
my advert aim is more towards the
female gender.
6. 5.WHAT MAKES AN EFFECTIVE
NEWSPAPER PRINT ADVERT?
Striking Images Eye Catching Text Good Colour Scheme
Informative Objective Others
According to the graph people who
answered this questionnaire prefer
to have a striking image and eye
catching text in their newspaper
advert followed by colour scheme,
informative and then objective. This
result will influence me on the
producing process as this gives me
an idea of what my target audience
are looking forward to see.
7. 6.IN YOUR OPINION, WHAT MAKES AN
NEWSPAPER PRINT ADVERT MORE
MEMORABLE?
Bold Striking Image,Simple Text Elaborate Complex Design,Extravagant Text
I’ve asked this question in my
questionnaire in order to have an idea
of what kind of advert style my
audience would like to see and
consider it as a memorable advert.
Turned out they prefer to see Bold
striking images and simple text rather
than Elaborate Complex design and
extravagant text (80%vs20%). This will
help me a lot as it will be easy and
more efficient when comes to advert
my documentary.
8. 7. IN YOUR OPINION, IS IT BETTER TO SEE
LOTS OF TEXT ON A NEWSPAPER ADVERT IN
ORDER TO GAIN MORE INFORMATION?
Yes No
70% of those who were interviewed
said that they prefer to see a lot text
in order to gain more information.
This ay be because people like to
pay attention to every single detail
about what is being advertised. In
the producing process I’ll consider
applying a bit more information to
it in order to satisfy the audiences.
9. 8.WHAT SIZE WOULD BE APPROPRIATE
FOR A NEWSPAPER PRINT ADVERT?
Small Medium Large Double page Spread
In my questionnaire all of those who were
interviewed said a medium sized
newspaper print advert would be more
likely to be remembered and viewed.
Which makes me think that a small advert
may be over looked so it wouldn’t be as
efficient and the same with large double
page spread as it would be too large and
would put viewers off. In the producing
process I will definitely consider
constructing a medium sized advert.
10. 9.DO YOU PREFER A NEWSPAPER TO
FEATURE A SLOGAN OR A QUOTE?
70%
0%
30%
Slogan Quote don’t mind
70% of those interviewed said they
would prefer to see a slogan over 0%
who would like to see a quote, then
30% said they wouldn’t mind to see
one of them or not see either of
them.
11. 10.HOW MUCH ARE YOU WILLING TO
PAY FOR NEWSPAPER/MAGAZINE?
30%
50%
20%
20p-40p 50p-70p 80p+ According to graph, 50% of
those who were interviewed
are willing to pay a range of
50p to 70p per
newspaper/magazine, while
20% of them are willing to
pay more than 80p per
newspaper/magazine.
