This presentation was delivered in the summer of 2013 at mPOS World in Frankfurt, Germany by Scandit CEO Samuel Mueller. The presentation provides an overview of the changing point-of-sale (POS) landscape, and insights into how mobile barcode scanning and data capture technology enables this transition to mobile point of sale (mPOS).
1. www.scandit.com mPOS World 2013, Frankfurt, June 25, 2013
Dr. Samuel Mueller
CEO and co-founder
info@scandit.com
@scandit
The Mobile Point of Sale Revolution
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ABOUT SCANDIT
Company:
Founded by entrepreneurs and MIT /
ETH Zurich graduates in 2009.
Headquartered in Zurich, Switzerland.
Mission: Enable automatic
identification and data capture with
mobile smartphones and tablets.
Customers:
6,500+ Licensees in 80+ countries.
Preferred technology provider of GS1
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RETAIL IS CHANGING RAPIDLY
Merchants
Embracing tablet-based mobile
payment and POS technologies
Want in-depth consumer insight
and analytics capabilities
Offer more personalized offers
Up-sell/cross-sell
Get rid of excess inventory
Understand competitive pricing
Need better local discovery
M-POS key for merchant
relationship
Mobile Consumers
Increasingly interact with
products via their smartphones
Expect highly personalized
content and offers
Self-scanning and self-
checkout with smartphones
23%
30%
31%
35%
Acquire / redeem coupons / offers
Scan barcode in-store for prices /
availability
Find product info while in store
Use internet to check prices /
availability
Source: IAB/ABI Research July 2012
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TRADITIONAL VS NEW POS
TRADITIONAL NEW
Target merchant size Medium to large Small to medium
Pricing Complex Simple
Merchant account Required Included
Complexity High Low
Speed to market Slow Fast
Maintenance Expensive Cheap
Analytics Available Available
Aesthetics Well… Slick
Business model IC fees and support-based IC fees and/or ad-based
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NEW POS IS MORE THAN PAYMENT
Higher-tier merchants need more than
just an m-payment technology.
Value-added technologies to support
merchant during purchasing process:
Before purchase
During purchase
After purchase
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PURCHASING PROCESS
Manage
inventory
Educate staff
Inform customer
Help discover
Recognize your
customers
Up-sell and
cross-sell
BEFORE DURING AFTER
Sum up items
Redeem coupon
Read credit card
Pay for items
Customer
rewards
Sell extended
warranties
Provide receipt
Handle returns
Analyze sales
Run targeted
campaigns
Personalized
mailings
Can all be done on merchant or consumer device!
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EXAMPLE: BARCODE SCANNING
Use Cases
Obtain product information
Redeem vouchers
Sum up items
Scan loyalty cards
Enter product catalogue
Handle returns
Manage inventory
Facilitate transaction (e.g. LevelUp)
Barcode scanning is key at mobile POS
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EXAMPLE: PRODUCT DATA
Use Cases
Retrieve basic product information
Provide reviews, prices, etc.
Cross-sell / up-sell
Sell extended warranties
Manage inventory & pricing
Speed up onboarding
Enable SKU-level analytics
Product data vital for consumer and merchant apps
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EXAMPLE: CREDIT CARD SCANNING
Idea:
Capture credit card info with
smartphone camera
Use cases:
m-wallet onboarding
m-POS (dongle-free)
Online form filling
Similar use cases:
Receipt scanning
Check scanning, etc.
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MOBILE POINT OF SALE
Idea
Turn dongle-based m-payment app into mobile point of sale
Enter higher-value retail tiers with larger ticket sizes and higher transaction frequencies
Solution
Integrate Scandit’s Barcode Scanner SDK into merchant app, delivering laser-like
scanning performance, across widest number of apps and tablets
Leverage Scandit Product API to retrieve, display and store product data
Benefits
Differentiate with slick and personalized tablet-based POS solution
Emulate laser-like barcode scanning without additional HW:
Voucher redemption
Efficient totaling of items
Simplified returns handling
Out-of-the-box inventory management
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MOBILE SELF-CHECKOUT
Goal
Enable shoppers to scan products with their own smartphones
Deliver streamlined payment experience via a self-checkout kiosk
Solution
Integrate Scandit’s barcode scanning technology into app
Offer product information, in addition to a virtual shopping cart
Option: Add credit cards to m-wallet via credit card scanning
Benefits
Fast and reliable scanning of products from any angle
High customer adoption and satisfaction rates
Larger basket size and more mobile checkouts
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MOBILE POS REVOLUTION
Merchants:
Traditional peripheral devices emulated virtually
Sales support before, during and after
transaction
Integrated loyalty, item-level analytics and more
Consumers:
Use mobile wallets for mobile payment
Obtain personalized coupons and information
Engage in self-scanning & self-checkout
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MORE INFORMATION
Barcode Scanner SDKs: www.scandit.com/pricing
Product API: www.scandit.com/product-api/
Case Studies: www.scandit.com/apps/case-studies/
Use cases: www.scandit.com/apps/usage-scenarios/
Blog: www.scandit.com/blog
Videos: www.scandit.com/video
E-mail: info@scandit.com