1. Select Campaign Examples

2. Using OS Detections to Drive App Downloads
Mars
Goal:
Social Sharing
Strategy:
App Awareness
Value for the user
 Easy access to app download
 Share photos via social media
Value for the business
Media:  Strengthen social media
In-Store
presence
 Generate campaign buzz
 Increase app downloads

3. Smart Code - Language Detection
Campbell’s
Goal:
Drive
Conversions
within Hispanic
Demo
Strategy:
Multilingual
Code
Media:
Shelf Talkers
POP Display
Call to Action:
For Recipes
Para Recetas
Value for the business
 Personalize content language delivery by
detecting the user’s device language settings first
Deliver English and Spanish content from one
code

4. Product Education to Close Sales
Staples
Goal:
Increase
conversion
Value for the end-user
Strategy:
Product Info
 Product Information
 Buy now option
 Customer reviews
 Additional Product
Accessories
Media:
In-Store
Value for the business
 Mcommerce
 Product education
 Campaign awareness

5. Using QR to Drive mCommerce
Hasbro
Goal:
Increase Sales
Strategy:
Special Offer
Media:
Movie Theater
Display
Value for the end-user
 Product discount
 Buy now option
 Product reviews
Value for the business
 Increase sales
 Product education
 Campaign
awareness

6. Using QR to Drive mCommerce
Chevrolet
Goal:
Increase Sales
Strategy:
Product
Awareness
Media:
Print
Value for the end-user
 Vehicle information
 Video gallery
 Product reviews
 Price quotes
Value for the business
 Increase sales
 Track consumer
behavior
 Campaign
awareness

7. QR Code/NFC Combo Enhances Event Experience
Topps
Goal:
Engage Fans
Strategy:
FanFest
Contest
Media:
Giant Baseball
Cards
Value for the end-user
 Chance to win Topps prizes
Value for the business
 Position brand as innovative and
engaging
 Promote Big League Minis: new
product
 Collect emails for outreach

8. Using QR Codes as a Digital “Lost and Found”
Barkcode
Goal:
Help Find Lost
Pets
The collars provide support
especially during disasters such
as hurricanes, floods, earthquakes etc.
Strategy:
Pet Information
Media:
Pet Collars
Each code connects users to a variety of
information on the specific pet:
 Owner contact details
 Vet/Medical info
 Option to send text to owner
 Share current location

9. Strengthen Your Social Media Presence
Crystal Light
Goal:
Social Media
Awareness
Strategy:
Connect to
Facebook
Media:
Print
The code directly connected
users to the official Crystal
Light Facebook page

10. Product Education to Close Sales
Dove Mexico
Goal:
Brand
Awareness
Strategy:
Product Info
Media:
OOH
The code directed to a
menu of consumer options
like product tips, contact
information and more.

11. Reward People for Taking Action
Bloomingdales
Goal:
Drive sales
Outdoor
8.5%
Strategy:
Promotion
Of those who engaged
with the QR code
scanned outside the
store, reengaged inside
the store
Media:
Print
OOH
Catalogs
In Store

12. Promote Mobile App Download
SeaWorld
Goal:
Increase
Mobile App
Downloads
Strategy:
Park
Information
Media:
Signs
The codes produced 20,000
app downloads in a six week
period

13. Create an Integrated Mobile Experience
Taco-Bell
Goal:
Community
building
Strategy:
Brand
connection
TV
Social
Media
Packaging
Mobile
Site
Radio
Media:
Packaging
In-Store
POP
Website
Digital
Ads
Value for the end-user…
 Belonging to a community
 Participation to exclusive events

14. Placement and Context
Sonic
Goal: Value for the end-user
Campaign  Vote on and donate to various
awareness
teacher projects
Strategy:  Exclusive video content
Customer  Share via social media
engagement
Media:
Packaging
Value for the business
 Facilitate charity
(Limeades for Learning)
 Drive awareness to campaign
 Increase social traffic
Placed on millions of Sonic cups at more
than 3,500 drive-ins nationwide

15. Engagement through Multi-Touch Points
Starbucks
Goal:
Drive
conversions
Strategy:
Product
information
Media:
Packaging
Value for the end-user
 Video demonstrations
 Vote and share their favorite coffee roast
 Conveniently shop online via mobile
 Locate the nearest store

16. Product Education to Close Sales
Gillette
Goal:
Increase
conversion
Strategy:
Product Info
*Strong Call to Action*
Value for the end-user
 Video series
 Buy now option
 Product reviews
Media:
Print
Value for the business
 Mcommerce
 Product education
 Campaign awareness

17. Product Education to Close Sales
HP
Goal:
Increase
conversion
Strategy:
Product
information
Media:
Packaging
Value for the end-user
 Up-to-date news
 Tips & tricks
Value for the business
 New communication channel
 Connection at point of purchase

18. Euro Cup Consumer Engagement
Coca-Cola
Goal:
Community
Building
Value for the end-user
Strategy:
Brand
Connection
 Follow on social media
 Exclusive video
 Easy access to app download
Media:
Packaging
Value for the business
 Build a community of brand ambassadors
 Leverage social networks
 Build consumer insights

19. Using 1D to Connect with Audience
Frito Lay
Goal:
Rebranding
Strategy:
Consumer
education
Media:
Packaging
Value for the end-user
 Exclusive video
 Recipes
 Nutritional info

20. Creating Dynamic Experiences
Ford
Goal:
Create Buzz
ScanLife Smart Code technology allowed
customers to collect different “badges” by
scanning multiple codes to receive prizes.
Strategy:
Gamification
Media:
PoS Material
Value for the end-user
 Discover new products
 Entertainment
 Rewards

21. Improving Customer Experience
Enterprise
Goal:
Enhance Brand
Experience
Strategy:
Product
Information
Media:
Flyer
Value for the end-user
 Rent a car
 Special deals and discounts
 Call customer service
 Guide to find local restaurants, shopping,
hotels etc.

22. Advanced Menu Code Utilization
ŠKODA
Goal:
Product
Information
Strategy:
Mobile Landing
Page
Media:
Print
Value for the end-user
 Locate nearest dealership
 Read a brochure
 Watch video
 Call customer service
 ‘Like’ on Facebook

23. Trade Show Awareness
New York International Auto Show
Goal:
Event
Promotion
Strategy:
Discount
Media:
Print
Value for the end-user
 Discount on event ticket
 Show map
 Photo galleries