Overall description of Canadian clothing brand campaign. Personal point about #SweatStyle campaign. Roots make difference.

1. PATRIOTIC CLOTHING
BRAND
ROOTS AND IT’S #SWEATSTYLE CAMPAIGN

2. MARKETING CAMPAIGN EMBODIES THE
INDIVIDUALITY OF STYLE. THE IDEA OF
THE CAMPAIGN IS TO SUPPORT YOUNG
POPULAR CANADIAN ARTISTS USING
CANADIAN ORIGIN CLOTHING BRAND.
SHOWING THE INDIVIDUALITY OF NOT
ONLY THEIR CREATIVITY BUT ALSO THE
SOPHISTICATED CLOTHES THAT THEY
CHOOSE. THE CLOTHING THAT THEY
CHOOSE NOT ONLY COMFORTABLE, IT IS
ALSO CREATED BY A CANADIAN
MANUFACTURER WITH A SPECIAL DESIGN.
THUS, THIS MEANS THAT THE ARTISTS
WANT TO SHOW WHO THEY ARE AND
MENTION THEIR CANADIAN ROOTS. THE
CAMPAIGN IS MAINLY DESIGNED TO

3. Thanks to the campaign, the Canadian brand
celebrates its 48th anniversary. A brand
inspired by the beauties of Canada brings style
to the people of the country. Comfortable,
stylish clothes are designed to look good,
emphasizing the individuality of each.

4. The apparel brand decided to choose to
partnered with Canadian musicians with more
presence on social and music streaming
platforms. In Roots Campaign, the brand chose
four musicians from Toronto, each with its own
story. In an advertising campaign, each artist
talks about his success and his origin.
Indicating that they choose clothes that help
them express themselves and emphasize their
personal style. The company has its playlist in
Apple Music, where everyone can listen to the
performance of a popular artist.

5. I find this ad campaign inspiring. Roots is
keeping pace with trends. We all perfectly
understand that every year the buyer becomes
an increasingly active user of online space.
That is why the company created inspired
videos with Canadian young artists to be
inspired by their history and style.

6. I would like to pay special
attention to the fact that the
brand created its playlists on
Apple Music, with the
participation of artists who take
part in the marketing campaign.
In my opinion, this is an
excellent move for advertising
not only musicians but also
attracting new customers for the
brand. After all, we all want to be
like our idols, we want to touch
their life a little. Thanks to the
Roots brand, we can do this.

8. In general, Roots is for me a brand
with a special history and culture.
Entering Root's stores you
understand, that it carries the
culture of the country. With the
outstanding logo and design of the
clothes, the brand shows that the
Canadian brand provides not only
comfortable clothes but also
clothes unique to each of its
customers.

9. FANS MEETING IN ROOTS STORES

11. “It speaks to our
overall brand
promise around that
philosophy that our
clothes really feel as
good as they look,”
“Our brand is really
about the individual
and letting them
express themselves
with our products.”

12. Summing up everything I want to say that this is an incredibly successful campaign. Which carries so many
entertaining parts. The participation of young successful musicians, a brand that supports the country's
patriotic mood. And in general, the whole show that was created around the brand. Namely inspirational
meetings with artists, brand playlists with Canadian artists, store design and the quality and style of
clothing, the advertising of which is dedicated to. In general, I choose Roots. How about you?