My Keynote from the Mobile Conference in Copenhagen covering digital user behavior, the omniscient landscape, research and learnings from successfull omni-channel companies.
10. REGULAR WEEKLY
SMARTPHONE ACTIVITIES
Access content/info Access The Internet Check email
Use Social Networks Download Title
& use Apps Make Purchases
14
39
48
93
58 59
Online Publishers Association (OPA).
11. AND SO WAS THE WATCH
THE CLOCK IS A FEATURE - DATA IS (STILL) KEY
19. DIVIDING MOBILE, SOCIAL, WEB, REALTIME,
OFFLINE, ONLINE, COMMERCE
IMAGES & WEARABLES…
WOULD BE TRAVELING THE
WORLD AS IF IT WAS FLAT
20. PEOPLE ARE NOT ONLY
MOBILE IN CYBERSPACE
!
!
!
!
! BUT ALWAYS IN A
PHYSICAL SPACE
All devices, media and c!hannels are connected
21. REAL-TIME COMMERCE 24 cookies on web, Justin Bieber on TV,
App on mobile, QR codes & Beacons in stores
22. Macy’s refers to themselves as an
“omni-channel retail organization
operating stores and websites.”
They no longer break
down its sales by channel
Source MIT
23. RFID ON THE PRODUCT payment. real-time offers. inventory
24. AUDIO IS ALREADY MAINSTREAM
80% of smartphone users use
smartphones in front of the
25. CHECKINS
& REVIEWS
90% Of
Customers
Say Buying
Decisions Are
Influenced
By Online
Reviews
35. BRANDS TRANSFORMING FOR DIGITAL
STUDY DIGITAL CUSTOMER BEHAVIOR FIRST
! AVOID DEVELOPING ON ASSUMPTIONS
36. MANY CORPS STILL OPERATE IN A FUNNEL MODEL
DIFFERENT PEOPLE ARE RESPONSIBLE FOR
WEB, EMAIL MARKETING, MOBILE & SOCIAL MEDIA
37. Best Buy‘s omni-channel strategy focus on
adding value to brick & mortar retail stores
!
! Adding a “Store Pickup” option within its
online shopping process became a
38. SEPHORA PICKS UP YOUR IP ADDRESS
! AND OFFERS FREE MAKEOVER
WHEN YOU’RE NEAR THE SHOP
39. no one knows the
future business
models, but in order
to find them we
have to stop
repeating
old practises