NYU Lesson: Twitter Hustle 101

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This document provides tips and strategies for using Twitter effectively. It outlines Savannah Peterson's background and experience in social media marketing and public relations. The document then shares several "pro tips" for using Twitter to get media coverage, tell your story, connect with influencers, go viral, follow and engage with reporters, pitch ideas, and use social media as an ongoing marketing engine. Specific examples are given of Savannah using Twitter to get discounts to events and media coverage for companies. The overall message is that Twitter can be strategically used to promote products, brands, and oneself.

Bildung Technologie Business

Twitter Hustle 101
Brush your social shoulders off and own it.
Savannah Peterson
@SavIsSavvy
Savannah@Shapeways.com

TWITTER:
THE BEST MEDIUM FOR STRATEGIC
INFLUENCE.
ATWEET CAN CHANGEYOUR LIFE.
SRSLY. #REALTALK

Objective: Get in front of press with zero budget and launch a product that doesn’t
physically exist.
Approach: Find all the cool reporters…
Tactics: … and charm the Hell out of them
April 15th, 2012: @SavIsSavvy: Hey @Mashable, I just won your @Babson
#EntrepreneurialInspriation contest, any chance I get a discount to
#MashableConnect? Big Fan 
April 16th, 2012 via DM: @Mashable: @SavIsSavvy, sure thing!We’ve got you down
for $2,000 off the ticket price, just enter code ______! See you in Orlando!
#ProTip #1:You can’t get what you don’t ask for… and twitter is a great place to
ask for anything.

Make the Human Connection
#ProTip #2:
The Pool at Night as 5x the ROI of the
Sessions During the Day. Full Stop.

Every Reporter
is onTwitter.
FollowThem.
@JonFingas: I just wish a PR
person would pitch me with
“Here’s this thing, this is what it
does and it’s cool because…”
@SavIsSavvy: @JonFingas
Bring it. If I pitch to your liking,
can I get some @Engadget
love?
@JonFingas: DM me.

#ProTip #4: Anyone Can HireYou
• @Weijmarshausen: I really
want to wear a #3DPrinted
Dress!The Intersection of
Technology and Fashion
fascinates me
• @Weijmarshausen: I didn’t
realize you were such a fan!
We’ll have to get together
next time I’m in SF…

Communicating a Challenging
Message
Cultivating the Conversation Empowering Individuals/Influencers

Who is your community talking to when they’re not talking
to you? Where is this conversation taking place?
June 21st: Shapeways has 15,000Twitter Followers
June 28th: Shapeways has 25,000Twitter Followers
Today: Shapeways has 40,000Twitter Followers

#ProTip #5: Social is an Engine
without a Kill Switch.
Don’t get in the car without a map.

Thanks & Don’t be a Stranger!
• @SavIsSavvy
• @Shapeways
• Savannah@Shapeways
• Savannah Peterson on
LI/FB/RebelMouse etc.

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NYU Lesson: Twitter Hustle 101

1. Twitter Hustle 101 Brush your social shoulders off and own it. Savannah Peterson @SavIsSavvy Savannah@Shapeways.com

2. Hello. My name is Savannah. - Social Media Manager and Shop OwnerCoach at Shapeways, the leading consumer brand in 3D Printing - Marketing Ninja at D2M - Product Public Relations - Started Savvy Marketing Seattle - Former Fox Sports Network Northwest Associate - Founding member of PugetSoundOff.org, a localized youth civic engagement website

3. TWITTER: THE BEST MEDIUM FOR STRATEGIC INFLUENCE. ATWEET CAN CHANGEYOUR LIFE. SRSLY. #REALTALK

4. Objective: Get in front of press with zero budget and launch a product that doesn’t physically exist. Approach: Find all the cool reporters… Tactics: … and charm the Hell out of them April 15th, 2012: @SavIsSavvy: Hey @Mashable, I just won your @Babson #EntrepreneurialInspriation contest, any chance I get a discount to #MashableConnect? Big Fan  April 16th, 2012 via DM: @Mashable: @SavIsSavvy, sure thing!We’ve got you down for $2,000 off the ticket price, just enter code ______! See you in Orlando! #ProTip #1:You can’t get what you don’t ask for… and twitter is a great place to ask for anything.

5. TellYour Story (Over and Over)

6. Make the Human Connection #ProTip #2: The Pool at Night as 5x the ROI of the Sessions During the Day. Full Stop.

8. #ProTip #3: Go.Viral.

10. Every Reporter is onTwitter. FollowThem. @JonFingas: I just wish a PR person would pitch me with “Here’s this thing, this is what it does and it’s cool because…” @SavIsSavvy: @JonFingas Bring it. If I pitch to your liking, can I get some @Engadget love? @JonFingas: DM me.

11. #ProTip #4: Anyone Can HireYou • @Weijmarshausen: I really want to wear a #3DPrinted Dress!The Intersection of Technology and Fashion fascinates me • @Weijmarshausen: I didn’t realize you were such a fan! We’ll have to get together next time I’m in SF…

12. Communicating a Challenging Message Cultivating the Conversation Empowering Individuals/Influencers

13. Who is your community talking to when they’re not talking to you? Where is this conversation taking place? June 21st: Shapeways has 15,000Twitter Followers June 28th: Shapeways has 25,000Twitter Followers Today: Shapeways has 40,000Twitter Followers

14. #ProTip #5: Social is an Engine without a Kill Switch. Don’t get in the car without a map.

15. Thanks & Don’t be a Stranger! • @SavIsSavvy • @Shapeways • Savannah@Shapeways • Savannah Peterson on LI/FB/RebelMouse etc.

NYU Lesson: Twitter Hustle 101

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