a) Do's and Don't of Web Push Notifications
b) How to send Hyper Targeted Push Notifications - Campaigns that are working well in Web Push
c) Benchmark metrics on what to expect - Subscription Rate, Click Rate, Conversion Rate, Best time to send, Frequency to Send
d) Web Push Best Practices for E-commerce, and for Publishers
3. Introduction
We haveScale
Customers LoveUs
10,000+ LiveWebsites
150+ Countries
3 to 5 Billion+ Monthly Push
Notifications
2 to 4B+Visits/MonthThrough
our Platform
Happy Customers
Recognized in Industry as
Leader
Scale
5. WhatAre
Browser Push
Notifications?
A user on your site opt-ins to notifications
- Explicit Opt-in,
- No Personal Information
Subscribed user gets the notification if online, and browser
is open
- Expiry Time of Notification is unique
9. Web Push
Subscription
Registration
Rate are High
Capture Subscription From Customers who Don’t share Email
Address
Opt-in/Registration Rates ByVariousTypes of Permission Boxes
Much Higher Subscription Rates over Email
High Subscription Rate + High Click Rate = High ROI forThis
Channel
10. Push
Notifications
Vs.
Retargeting
Take Aways
• Cost to Re-engage is very low with PushEngageWeb Push
Notifications.
• Web Push Notifications, is a must have part of Marketing mix,
for re-engagement
Total Active Push Subscribers 100,000
View Rate 70%
CTR 5%
Clicks/Notification 3500
Total Notifications/Month 30
Total Clicks/Month 105,000
PushEngage Plan Cost $249
Cost Per Click 0.002$
16. IntelligentWeb
Push
Dynamic Segmentation
• Most Likely to Click
• Most Likely to Buy
• IdealTime to Send
• Which Channel to Send
Personalized Notification
• Name, Cities, Attributes
Send in CustomerTime Zone
A/BTesting
21. Subscriber
Portability
Part of our dashboard – Portability options
HTTPS Sites
A) IndependentVapid Key for each account
B) Gather subscription on your HTTPS domain
HTTP Sites
A) Gather subscription on your HTTPS Subdomain, usingCustom subdomain
B) IndependentVapid Key
Check our Blog Article
https://www.pushengage.com/blog/the-complete-guide-to-implementing-browser-push-
notifications-without-a-vendor-lock-in/
23. Background
Browsers Started Support for Web Push on Mobile & Desktop
1. Safari from 2013
2. Chrome from April 2015
3. Firefox from Jan 2016
4. Edge in July 2018 [We support this]
5. iOS expected in next 1 year.
Majority of Users Now Can Be ReachedWith Web Push Notifications
Safari + Firefox + Chrome +Edge +Opera + UC Browser + Samsung
Internet = 85% of Browser Market share
24. PushEngageKey
Features
Segmentation – User Defined, Geo, DeviceType
Triggered & Drip Notifications – based on user action
Send in CustomerTime Zone
APIAccess for Advanced CRM Integration
A/BTesting for Notifications
Multiple Site and Multi User Control
Detailed Analytics – Funnel Analytics
25. Overview of
Features
Step 1 : Gather Subscribers
Step 2: SegmentYour Subscribers
Step 3:AutomateYour Campaigns
DetailedAnalytics
Other Product Features
27. Subscription
Funnel
Analytics
OnlyTool to offer Accurate Subscription Rate Measurement
• Actual Impression for Subscription pop-up depends on how many new
eligible customers, and require extra measurement.
28. Segmentation
To Personalize Notifications
Create Segments of Users, and
SendThem Contextual
Information
Types of Segments Supported
Geographic – City/State/Country
DeviceType – Desktop/Mobile/Tablet
BrowserType – Firefox/Chrome/Edge/Safari
Date Range –Any range of subscription
Custom – Any Classification that you may
have
35. A/BTesting
Your
Notifications A/BTest offers many ways to test what is best for your audience
• TestVarious Creatives and SeeWhat Works Best
• TestVarious Images and Emojis
• Test Large ImageVs Regular Image
• Test 15 second open vs Open till interaction
36. GetTheTime Right
Send inCustomer
Time zone
• Now with a single click you can schedule notification to reach at specific time
in customer time zone.
• Several Countries have many time zones :
• US has 5 time zones,Australia has 4 time zones
38. AdvancedAPI for
One toOne
Personalization
JavascriptAPI, and RESTAPI
Enrich User Profile information with your CRM identifier
Use your CRM identifiers to query our API, and send customized
notifications
PersonalizedOne to One NotificationAPI
Trigger Campaigns possible based on events and schedule API
https://www.pushengage.com/api/ for details
SampleCode available on the website