This document discusses various branding and marketing projects done by Theme Weavers Design and Flying Saints Creative Agency. It includes branding projects for companies like PepsiCo, Thomas Cook, WeChitra Productions, GreenView Travels, and Aura Voyages travel. It also discusses social media strategies and campaigns for startups in Delhi and Bangalore. Other services mentioned include SEO, website design, info graphic design, event promotion, and digital capabilities like interactive design, application design, video production and more.
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Strategies that will be followed
First Phase: Preliminary Analysis
1) Checking the functionality of the
website. Checking the broken links or
internal linking and sub linking.
2) Finding the competitor and analysing
them.
– Identifying the most
valuable pages on your
website.
– Detecting errors in pages.
– Checking the speed of
your website.
– Spotting on-site issues.
– Examining every page in
depth.
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Strategies that will be followed
• Second Phase: On page
optimization:
• Keywords Analysis
• Creating Meta-Tags
• Optimizing Content
• Inclusion of
Keywords
• Sitemap and
Robot.txt
• Google Analytics
• Google Webmaster
– Selecting the keywords according to the services provided by the client
website and targeted location and deciding the targeted URL or pages for
specific keywords.
– Creating the Meta tag for all the targeted pages.
– Including keywords in the content body and maintaining a healthy keyword
density and frequency for all pages.
– Including Title Tag, H1 and H2 Tags, Image Alt Tags and Anchor Text.
– Creating a sitemap.xml, using robot.txt and fetching Google bot for easy
indexing.
– Adding Google analytics and analysing site traffic, bounce rate, keywords,
goals etc.
– Adding webmaster tools, fixing the crawl errors and improving overall
HTML.
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Third Phase: Off page Optimization
1) Web directory Submission
2) Article Submission
3) Social Bookmaking
4) Video Marketing
5) RSS Submission
6) Blog Posting
7) Blog Bookmaking
8) Form Posting
9) Classified Posting
10) Profile Linking
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fb, tw, google plus,
How we drove brand messaging for a new Holiday venture
Strategy: Content Generation for WAH
Execution: across Facebook, Twitter, LinkedIn, Google+.
Results: In three months we drove more than 5000 likes for a first time adapter of social,
not through Like ads but, pure post promotions which had impactful content messaging
We did Content promotions on all levels:
a. Hiring Presentation to create an awareness with the employees about their culture.
b. Brand presentation posted and followed at all major blogs and social media outlets
about their offerings to customers worldwide
c. PR releases to all the major publications for startups and business channels:
CNBC YoungTurks, ToI, HT, Livemint.
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fb, tw,
How we drove brand messaging for a new App based in Bangalore
Strategy: Awareness and branding for RideSafe, safety app for commuters
Execution: across Facebook and Twitter
Results: In three months we drove post promotions ad and PR relations for a new
Service product in the market for safety
We did engagement-oriented content for spreading our idea as a viral.
Branding for the safety conscious commuter.
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fb, tw,
How we drove the propaganda for entrepreneurs in Delhi NCR region at TiE
Strategy: Awareness and branding for TiEDelhi
Execution: across Facebook and Twitter,
Results: In one year we drove post promotions and branded content generation
We did engagement oriented content for spreading our idea as a viral.
Branding for the safety conscious commuter.
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fb, tw,
How we drove brand messaging for a nightlife website launch based in Bangalore
Strategy: Awareness and engaging branding for TownGroove
Execution: across Facebook and Twitter
Results: In eight months we drove post promotions ad for a nightlife website
We did engagement oriented content for spreading our idea as a viral.
Twitter to 1100 followers organically
Facebook to 27000 likes in 6 months with post promotions and cross network activation
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Event Promotion, Social Media Handling-
‘Venture for All’: Columbia Business School in association with Young Minds
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How we drove online promotion for a global outreach program for young
entrepreneurs.
Strategy: Awareness and engaging branding for the Venture for All program;
Modification of the original landing page
Execution: across Facebook and LinkedIn
Results: We were able to engage an audience and draw visitors to the registration page
at an increase of 74% within 15 days. The organization received a significant number of
queries as a result of the frequent posts made on Facebook and LinkedIn.
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GK-2, New Delhi, India
Digital Capabilities
Interactive Design
Application Design
Social Campaigns
Social Contests
Video Production
Animated videos Presentations
Branded content for all Social media
Banner Ads design and handling
Emailer Designs
Ecommerce portals