Research In Motion (RIM) introduced the BlackBerry in 1999 as a two-way pager and released the first smart phone model in 2003, which supported push email, phone calls, texting, and web browsing. BlackBerry gained popularity for its focus on email accessibility and later prioritized thumb-friendly keyboards. In 2013, BlackBerry announced new touchscreen-only and hybrid keyboard/touchscreen models called the Z10 and Q10. John Chen currently leads the company as Executive Chairman and CEO while seeking to maintain relevance against competitors like Apple and Samsung.