I'm glad to share that I have completed my task-1 "Market Plan:Social Media" as a Digital marketing Intern at The Sparks Foundation. I have taken their Instagram account and tried to analyse it.

1. MARKETING PLAN
-SOCIAL MEDIA
THE SPARKS FOUNDATION
By: Satyam Sharma

2. WHAT IS AN EFFECTIVE MARKETING
PLAN?
 The effectiveness of your marketing plan depends on your organization and how
well your business performs as a team. A marketing plan template can help you
outline the path to success. Your marketing plan should reach every facet of your
company, from the mailroom to the boardroom, as every employee is a major touch
point in delivering your plan.
 While a marketing plan’s effectiveness depends on execution, a well-organized
marketing strategy is crucial. The way your business performs as a whole can
affect your brand positioning, your cross-channel integration, and your delivery
methods. The best way to develop an effective marketing plan is by: 1)
strengthening every touch point from within your company, and 2) outlining your
strategy from start to finish.

3. THE SPARKS FOUNDATION
 The Sparks Foundation is a non-profit startup company which was formed in 2016.
With Singapore as main-hub and India as sub-hub, gathering students from all
around the world and bringing a diverse work culture in action. TSF helps students
from all backgrounds to learn and connect with diverse people and help them to
get ready to face real life challenges and confidentially. Knowledge sharing enables
equal opportunity for all.
 A world of enabled and connected little minds, building future.
 Mission of TSF is always to inspire students, help them innovate and let them
integrate to build the next generation humankind.
 The humongous structure of TSF is based on their 3 important pillars, i.e.
 INSPIRE, INNOVATE, INTEGRATE

4. PROGRAMS OFFERED BY THE TSF
 1. GRIP (GRADUATE ROTATIONAL INTERNSHIP PROGRAM)
 2. STUDENT SCHOLARSHIP PROGRAM
 3. STUDENT MENTORSHIP PROGRAM
 4. STUDENT SOS PROGRAM
 5. WORKSHOPS
 6. CORPORATE PROGRAMS

5. INTERNSHIP PROGRAMS OFFERED BY
THE TSF
 1. WEB DEVELOPMENT
 2. MOBILE DEVELOPMENT
 3. DATA SCIENCE AND BUSINESS ANALYTICS
 4. COMPUTER DEVELOPMENT
 5. DIGITAL MARKETING
 6. CONTENT DEVELOPMENT
 7. HUMAN RESOURCES
 8. CAMPUS AMBASSODOR

6. STEP-BY-STEP MARKETING PLAN FOR
“THE SPARKS FOUNDATION”
 1. SET S.M.A.R.T GOALS
The first step to creating a winning strategy is to establish your objectives and goals.
Without goals, we have no way to measure success.
Each of the goals for “The Sparks Foundation” should be:
• Specific
• Measurable
• Attainable
• Relevant
• Time-Based

7.  2. BUILD THE PERFECT MARKETING TEAM
As we all know, marketing management can be lonely (at every size of businesses by
the way), so a crucial factor in your marketing success is building a good team to
execute your marketing plan. It can be an in-house team, a team of experts you hire, or
as in most cases, a hybrid of in-house employees combined with marketing service
providers (agencies or freelancers).

8.  3. TRACK MEANINGFUL METRICS
When we talk about the metrics like numbers, here we have to identify all kind of data
and score which will affect the organization. Those metrics or data could be, website
subscribers, number of followers, number of likes, website SEO score etc. Instead,
focus on things like engagement, click-through rate and conversion rates also.
The Sparks Foundation need to track different goals for different networks, or even
different uses for each network.

9.  4. TARGET CORRECT AUDIENCE
Knowing who our audience is and what they want to see on social media is key. That
way we can create content that they will like, comment on and share. It’s also critical if
we want to turn social media followers into customers for your business.
When it comes to target customer, we should know things like:
• Age
• Location
• Average Income
• Typical Job Title or Industry
• Interests
• Etc.

10.  5. FIND INSPIRATION
While it’s important that our brand be unique, we can still draw inspiration from other
businesses that are great on social.
Case studies can offer valuable insights that we can apply to our own social media
plan.
We have existing social channels, so we could also ask our followers what they want
from our organization or what are their queries and problems.

11. SOCIAL MEDIA CHANNELS
The demand for social media skills and social media marketing pros is growing
exponentially, and if a brand doesn’t exist on social media today, it is likely going to fall
behind and lose out to competitors.
The Everygirl is another great social media marketing example of a brand that uses a
hashtag to collect user-generated content. ... Essie is another standout social
media strategy example for user-generated content. The brand does a great job in
asking Instagram followers to tag the brand for a chance to be featured.

12.  Top 12 social media skills that every organization or business should follow for
market growth,
1. Excellent Communication
2. Creativity
3. Writing Ability
4. Content Curation
5. Project Management
6. Aptitude to Learn
7. Marketing
8. Flexibility
9. Strategic Thinking
10. Relationship Building
11. Community Management
12. Analytical Skills

13. SUMMARY
 In summary, if TSF follows the above mentioned methods and steps to drive
engagement and social media strategies then we can definitely see the great
results. We should also take care of the above metrics to track our efforts and the
effectiveness of the social media marketing strategies and improve on the areas
based on the assessment of the metrics.
THANK YOU! CREATED BY: SATYAM SHARMA
POSITION: DIGITAL MARKETING INTERN
(June’21 Batch)
ORGANIZATION: THE SPARKS FOUNDATION