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Maximizing Your Job Search with Social Media
- 2. The Importance of Social Media Today Not using social media in the workplace, in fact, is starting to make about as much sense as not using the phone or email. Ryan Holmes, Businessman
- 3. The Importance of Social Media Today Social media is the #1 activity on the web. 93 percent of marketers say they use social media for business. Every second, two more people join LinkedIn.
- 4. A Brief Primer: The Main Social Media Platforms Instagram LinkedIn Pinterest Twitter Tumblr Facebook Google Plus
- 5. Twitter
- 6. Twitter
- 7. Twitter
- 8. LinkedIn
- 9. So How Does All This Relate to Your Job Search? • 67 % of executives have actively worked to become more visible online • 98 % of HR professionals use some form of social media for recruiting • 97% use LinkedIn as a recruiting tool • Over 51% use Twitter as a recruiting tool
- 10. So How Does All This Relate to Your Job Search? • 21% of jobseekers have found jobs through social networks • 59 percent of recruiters rank social networks as a source for high quality referrals • However, 4 in 10 jobseekers have found their best jobs through personal connections and many recruiters still view referrals as a high quality recruiting tool. According to a 2014 Jobseeker Nation Study by the firm Jobvite
- 11. What’s Your Online Brand?
- 12. What’s Your Online Brand?
- 13. LinkedIn: The Good The Good: Andy Friedman, Executive Director, Penton Media & Ben Reed, Engagement Manager at Disney Institute
- 16. LinkedIn: Key Features/Things to Do Now • Inmail • Groups • Following Target Companies • Recommendations • Posting Updates About Your Area of Expertise & Industry • Building Your Online Capital • Look at Who’s Viewed Your Profile
- 17. LinkedIn: Key Features/Things to Do Now
- 18. LinkedIn: Key Features/Things to Do Now
- 19. Does Any of This Really Work?
- 20. Twitter: The Basics Twitter Handle: your username on Twitter Bio: Who you are & what you do Followers/Following: who has subscribed to follow your Twitter updates and vice versa Hashtag: a keyword or phrase you can use to follow a particular discussion or be a part of the conversation Retweeting: is basically an endorsement of what someone else has posted. When you retweet something, it automatically appears on your Twitter feed Favoriting: star icon. Another form of endorsement on Twitter
- 22. Twitter: Key Features/Things to Do • Create a Twitter Profile • Identify & Follow Your Target Companies • Follow People in Your industry • Curate Your Own Digital Front Page: Share & Follow Industry News • Retweet & Favorite Often, but Strategically • Be a Thought Leader • Connect with Hiring Managers via Twitter Chats • Use Twitter for Interview Prep
- 23. Twitter: Follow Your Target Companies
- 24. Twitter: Follow People in Your Industry
- 25. Twitter: Curate Your Own Digital Front Page
- 26. Twitter: Be a Thought Leader
- 27. Twitter: Participate in Career Chats
- 28. Twitter: Participate in Career Chats 10 TWITTER CHATS FOR RECRUITERS, HR & JOB SEEKERS: http://nisharaghavan.com/top-10-twitter-chats-for-hr-recruiters-job- seekers/ Top Job-Related Twitter Hashtags: • #jobpost, #employment, #hiring • #hirefriday, #staffing, #career, #recruiting and #job.
- 30. Twitter: Proof These Strategies Work
- 31. Twitter: Proof These Strategies Work
- 32. Twitter: Proof These Strategies Work
- 33. Twitter: Proof These Strategies Work
- 34. Twitter: Proof These Strategies Work
- 35. Great Twitter Tools: TweetDeck
- 36. Great Twitter Tools: Hootsuite
- 37. Key Takeaways: LinkedIn & Twitter • Connect • Join LinkedIn groups and be an active member • Send a LinkedIn connection request to any group members who do they exact job you want or work at a company of interest • Follow your target companies on Twitter and LinkedIn • Follow people in your industry on Twitter and build a connection by liking and retweeting their tweets.
- 38. Key Takeaways: LinkedIn & Twitter • Converse • Post industry updates and thought leadership views on LinkedIn and Twitter • Share and comment on interesting tweets posted by other industry thought leaders on Twitter and LinkedIn • Build your online capital and good will by congratulating your LinkedIn and Twitter connections if they have good news (i.e. new job, promotion, book deal, project launch.
- 39. Key Takeaways: LinkedIn & Twitter • Build Your Online Presence • Complete your LinkedIn and Twitter profiles: add a photo, add info on your successes, skills and interests. • Be as active as you can on social networks. Start by posting 3- 5 times a week and eventually work your way up to at least once a day (only a 30-min investment every week
- 40. Questions? Connect with me on: • LinkedIn: Satta Sarmah Hightowerwww.linkedin.com/in/sattasarmahhightower/ • Twitter: @SattaSarmah • Website: sattasarmah.com
Hinweis der Redaktion
- KAREN GAUDETTE: Karen is my sister-in-law and she loves writing and talking about food. Previously a reporter with the Associated Press and Seattle Times, Karen transitioned from journalism to do content and social media marketing for a Seattle-based certified organic food cooperative. As part of her job, she constantly tweeted about food under the handle @Nnwfoodette, branding herself as a food writer and author focused on the Pacific Northwest. The result? The acquisitions editor of a local book publisher saw and liked her tweets, read Karen’s bio and reached out. Karen landed a book deal via the interaction. Her book, about Pacific Northwest Seafood, comes out in November.