A target audience is a specific group that is most likely to purchase a product or service. There are many types of target audiences depending on the industry and product, including demographics like age, gender, profession, interests, and lifestyle. Defining a target audience ensures a company is reaching people most likely to become customers. For example, BMW targets both affluent customers and many consumer types globally by segmenting and offering multiple vehicle types. Identifying target personas within profiles helps create tailored content to connect with potential customers.