A target audience is a specific group that is most likely to purchase a product or service. There are many types of target audiences depending on the industry and product, including demographics like age, gender, profession, interests, and lifestyle. Defining a target audience ensures marketing efforts reach those most likely to become customers. For example, BMW targets both affluent customers and segments customers globally for its vehicles and experiences. Identifying target personas through research helps tailor content to potential customers' specific needs.

1. What Is A Target Audience
A target audience is a specific group of people who are
most likely to buy your product or service. It sits in the
middle of all your targeting and campaign strategies – as
explained in the diagram below.
Types Of Target Audiences
Depending on your product or service and industry (B2B
or B2C), there are many types of target audiences.
Regardless, your goal should be to connect with
youraudience in such a way that you can deliver relevant
and
helpful content.

2. Each person has their set preferences based on age group,
gender, etc., meaning every individual will receive
messages
differently depending upon whom you are trying to reach
out to.
This could also include the following;

Professional and Career.

Opinions and Political Attitudes.

Intent.

Interests and Lifestyle.
Examples Of Target Audiences
Defining your target audience is a great way to ensure
you’re reaching out and touching people who will most
likely become customers.
For example, BMW has a specific target audience to
whom it offers multiple types of vehicles (and now
experiences)
based around “The Ultimate Driving Machine.”BMW has
been known for its high levels of customer loyalty,
but it also seeks out new customers. While the primary

3. target audience is affluent customers, it also markets to
many types of consumers, whom it segments and targets
globally.
Target audience is something that every business must
have in mind.
How To Find And Connect With
Your Target Audience
Either way, your target audience is something every
business must have in mind. However, it helps to identify
target personas that go much deeper, especially within
B2B marketing.
Here you can utilize research-based profiles that identify
your potential customers – to help create content
tailored
specifically for them and their needs.
The more you know about your audience, the easier it will
be to speak their language and reach out.