Effective strategies and practical tips to help you overcome some of the persistent "comfort crushers" related to the pandemic. Noise complaints, WFH/SFH stressors and more!

1. Part
1

2. Quick Stats

3. Quick
Stats
COVID-19 National Renter Study,
Round 6
Which of the following has been the
most challenging when attempting to
work from home?
Maintaining a normal workday schedule 40.3%
No dedicated workspace 35.5%
Surrounding neighbors 29.2%
Not used to working from home 28.9%
Internet connection 28.5%
Limited internet speed/bandwidth 20.6%
Children home from school 13.6%
Poor cell service 11.1%
Pets at home 9.2%

4. Quick
Stats
COVID-19 National Renter Study,
Round 6
How long are you expected to be
working from home?
66.3%
72.9%
80.0%
81.2%
85.4%
86.0%
APRIL
MAY
JUNE
JULY
AUGUST
SEPT
1-2 Weeks Less than 30 days Up to 60 days Unknown

5. Quick
Stats
COVID-19 National Renter Study,
Round 6
“Comfort Crushers”
-19.7%
Why didn’t you answer “very likely” to renew?
1 Rent Increase
2 Apartment - Appearance, Condition
3 Office Staff
4 Management Decisions Due to COVID-19
5 Community - Overall Quality
6 Neighbors
7 Community – Appearance, Cleanliness
8 Apartment - Pests/Bugs
9 Safety - Sense of Security
10 Can't Afford

6. WFH/SFH

7. Tips for
WFH/SFH
• Tip of the week for residents
• Help residents discover their homes
can actually work for them
• Offer renewal/referral gifts that ease
WFH/SFH challenges

8. https://www.digsdigs.com/ikea-norden-gateleg-table/
Renewal or
Referral Gift
Idea!

9. LET’S CHAT!Neighbors/Noise

10. Tips for
Neighbors/
Noise
• Safety/security – what to do
• Listen and validate concerns
• Follow pre-COVID procedures
• Be mindful of messaging

11. A fresh take
on noise
reminders!
The Elms at Century,
Legend Management Group

12. LET’S CHAT!Sense of Community

13. Tips for
SOC
• SOC = communication + connection
• Share info/updates via video
• Be visible – even if the office is closed
• Surprise resident appreciation
• Encourage and appreciate feedback

14. The response
mentions the
review!
Woodbridge Apartments, Shea Apartments

15. KEY TAKEAWAYS

16. Key
Takeaways
• Prospects are seeking comfort
• Residents are paying for comfort
• Management is responsible for
ensuring comfort
• 8 of 10 renewal drivers are based
on comfort