1. Rivera Maya, part of the Grand Velas Hotel chain, enabled Progressive Web Apps (PWAs) on their website to improve the mobile experience for users. 2. They sent push notifications during Thanksgiving weekend informing users of specials, which led to a 53% increase in conversion rate compared to non-notification sessions. 3. Based on the success, they plan to roll out PWAs more broadly across their sites and send more passive notifications to continue engaging users.

1. Milestone
The DigitalPresenceCloud Create| Engage | Understand
We put you in front
of your customer
PWA – Case Study
Rivera Maya – Grand Velas

2. Milestone Progressive Web App test
1. Enabled Progressive Web
App for Riviera Maya resort
(Part of Grand Velas Hotel)
2. Notifications
enabled for
Thanksgiving
weekend 53%3. higher
conversion rate

3. What is PWA
Progressive Web Apps combine
the best of the web and apps.
They are useful to users from
the first visit in a browser tab,
no install required.

4. Why progressive web apps?
Faster speed
through a mobile
optimized
experience
Keep user data
secure and backed
up
Efficient local
caching for faster
performance
PWA is a
continuing
evolution of
Google’s “Mobile
first” effort
Push notifications
allow for more
immersive user
experience

5. Grand Velas:RivieraMaya
PWA service worker and
framework allows
consumers to “install”
Riviera Maya site and
enable notifications
Launched “Black Friday”
special campaign during
Thanksgiving holiday

6. Riviera Maya PWAsiteperformance
Performance
grade
82
Progressive Web
App
82
Accessibility
77
Load time
3.31s Best practices
56
Faster than
48%of other sites

7. Impact
0 100 200 300 400 500 600 700
0 5000 10000 15000 20000 25000
Notification-
enabled sessions
Non-enabled
sessions
Leads
Leads

8. Next steps
ROLL OUT TO ALL
USERS OF
RIVIERA MAYA
SEND MORE
PASSIVE
NOTIFICATIONS
BUILD PWA FOR
PORTAL SITES
Holiday greetings
General user engagement
Guest announcements
Restaurant specials
Daily specials