Basic SEO & Social Media tips & tricks for effective online business. Presented at Social Media Women in Sydney on 12 October 2010.

1. SassySEO.com presents...
Simple SEO
For...
All the Social Ladies!
...with Kristin Rohan
the Sassy Assassin of SEO
Kristin@SassySEO.com  @TheSassySEO

2. Tonight, Tonight...
• What are SEO Best Practices?
• How Can Social Media Help Your Site/
Business?
• What’s Your Strategy?
• How Can Search Engines Find/Rank You?
• How Can Prospects Find You?
• How can Customers Value You?
• Tips for a More Effective Site
• Don’t get caught up in the Hype!
• Sassy Business Tips
Kristin@SassySEO.com  @TheSassySEO

3. SEO Best Practices
•Quality, Refreshed Content (Blog)
•Titles, Descriptions, Keywords (Meta)
•Effective Home Page
•Friendly Urls
•Universal Footer / Site Map
•Headings
•Link Strategy (internal / External)
•Tag Media
•Easy Navigation/Clean Design
•Social Media
•Understand Analytics & Measure!
Kristin@SassySEO.com  @TheSassySEO

4. Let’s Talk
• Facebook - Build Fans & Engage; Lite Site;
Promote Events & Video
• Twitter - Promote; Follow; Engage
• LinkedIn - Network; Find Partnerships; Build
Expertise
• Flickr - Promote Business Using Photos
• Delicious - Drive Traffic Thru Relevant Articles
& Posts
• StumbleUpon - Get Site Found &
Recommended; 2nd Largest Social Site
• YouTube - 2nd Largest Search Engine; Promote
Expertise
Kristin@SassySEO.com  @TheSassySEO

5. Let’s Get Strategical
• Objective of your Site/Business
• Focus = Your Message / Niche
• Customers / Community
• Competition
• Products/Services = $$$
• Long Term Strategy
Kristin@SassySEO.com  @TheSassySEO

6. How Can Search Engines
Find / Rank You?
• Keywords / Key Phrases
• Meta Data
• Updated Relevant Content
• Links (Internal & External)
• Reciprocal Links
• Social Media Content
• Tagged Media
• Resources
Your Site Should be a Relvant & Valuable
Destination for Your Industry!
Kristin@SassySEO.com  @TheSassySEO

7. How Can Prospects Find You?
• Keywords / Key Phrases
• Paid Search
• Updated Relevant Content in
Social Media
• Word Of Mouth - online / offline
• Recommendations / Reviews
• Your Fans / best Customers
Kristin@SassySEO.com  @TheSassySEO

8. How Can Customers Value You?
• Find Your Passion
• Be Authentic
• Care About Them
• Don’t be Everything to
Everybody
• Offer Valuable Resources
• Listen and Engage
• Ask for Testimonials & Share
Kristin@SassySEO.com  @TheSassySEO

9. Easy Tips for an Effective Site
• Call to Actions (Pages & Posts)
• No Dead End Pages
• Easy Navigation
• Concentrate Similar Content
• Blog Content Mirror Site Content
• Be a One Stop Shop with Resources
• Use Video!
• Be Easy to Contact
• Link Internally
Kristin@SassySEO.com  @TheSassySEO

10. Don’t Get Caught in the Hype
• SEO Tactics / Tools Always
Changing
• There are No Guarantees for #1
Ranking
• Stay Strategic - Think Long Term
• Keep site / strategies Simple &
Clean
• More is not Always Better
• Lead Back to Sales Cycle
Kristin@SassySEO.com  @TheSassySEO

11. Sassy Assassin’s Business Tips
• Find Your Passion
• Be Authentic
• Care About Your Customers
• Have Confidence in What you Offer
• Attend (& Enjoy) Events
• Meet (& Enjoy) People
• Be Approachable & Human
• Find Inspiration In Different
Places
• Connect & Share (tips, favourite
businesses, resources)
• Support Other Women &
Organisations
Kristin@SassySEO.com  @TheSassySEO

12. From Me to You…
FREE
One hour Consultation
with the Sassy Assassin of SEO
Plus!
Content Essentials via Email
Contact me:
Kristin@SassySEO.com
0427 326 013
Kristin@SassySEO.com  @TheSassySEO